driving customers to your website
DESCRIPTION
Just because you have a website, and hopefully a social media presence, doesn’t mean that people can easily find your business online. There are millions and millions of websites on the internet so how can website stand out from all of the others to attract customers to it? You need to be regularly updating your website, undertaking simple steps which will increase your search engine optimisation (SEO), and using other online marketing techniques to be driving people there, but this requires careful consideration and planning. These slides will help you plan your digital marketing approach to ensure you are driving customers to your website and making the most of your online business opportunities.TRANSCRIPT
vanguardvisionsconsulting.com.au
Driving customers to your website
Marion Library Service6 June 2014
Allison MillerDirector & Principal Consultant
Slides available at:
slideshare.net/vanguardvisions
Session Overview
• Why is now a good time to be working on your business website?
• You have a website• Driving customers to your website• What will you investigate further?
Why is now a good time to be working on your
business website?
Image: Telecommunications - http://en.wikipedia.org/wiki/Telecommunication
Better infrastructure / access
• 92% of Australian business have internet access
• Australian Bureau of Statistics (2013)
• 79% of Australian homes have the internet
• Good e-practice guidelines for disadvantaged learners in VET (2013)
• 90% of Australians have an internet-enabled smartphone
• AIMIA Mobile Phone Survey (2013)
Internet is already a game changer
Source: Deloitte Access Economics Pty Ltd (2013) –http://www.deloitte.com/view/en_AU/au/services/financial-advisory/deloitte-access-economics/05660fd56ab1e310VgnVCM1000003256f70aRCRD.htm
You have a website
Image: - Hypertext Transfer Protocol http://upload.wikimedia.org/wikipedia/commons/7/75/Internet1.jpg
Website?Target market?
Purpose?Managing it?
User experience?
Different devices/browsers?
Different devices/browsers?
Driving customers to your website
Image: SEO Blocks - http://upload.wikimedia.org/wikipedia/commons/8/8a/Seo-blocks.gif
Key words?Key features?Advertising?
Updating?
Key words or ‘search’ terms
Key featuresUnique Page titles /
URL
Call to action
Alt tagsCross linking
Images
Other advertising?
What’s your action?
Image: Content Spray Paint Logo - http://upload.wikimedia.org/wikipedia/commons/d/d8/Content_-_spraypaint_logo.jpg D23 Expo 2011 – Marvel Panel - http://farm7.staticflickr.com/6070/6081398164_0aec977321_o.jpg
Cloud Computing aka “the Cloud”
Types?Unique/Original?Enhancements?
Blogging?
Should you blog?
Learn some HTML
<table width="615" border="2px black" cellspacing="1" cellpadding="1"><tr><td>row 1, cell 1</td><td>row 1, cell 2</td><td>row 1, cell 3</td><td>row 1, cell 4</td><td>row 1, cell 5</td><td>row 1, cell 6</td></tr></table>Standard html coding from
www.w3schools.com/html
What’s your action?
Image: eCommerce Logo - http://upload.wikimedia.org/wikipedia/commons/9/9c/E-commerce.jpg
eCommerce?Design?
Functionality?Security?
eCommerce Websites
Other eCommerce Websites
What’s your action?
Image: Focus Chart - http://farm9.staticflickr.com/8248/8517733992_e4db3ce19a_o.jpg
Social Media?Google Adwords?
eLists?SMS?
Traditional?
Google Adwords
eLists
Subscribe to our eList
bit.ly/digitalcapability
What’s your action?
Image: Understanding the relationship between cause and effect by Brian Solis - http://www.flickr.com/photos/briansolis/6786026984/
Analytics?Conversion?
Benchmarks?Others?
Google Analytics
• Determine/Review • Target market• Purpose
• Design fit for purpose• Regular original content• SEO / SMO / SEM• ROI / Tracking / Benchmarking• Feedback / Input• Review / Revise / Plan
Driving customers to your website -Overview:
Image: by Vanguard Visions Consulting -
Updating your website/web presence is
like exercise, unless you’re doing it
regularly, it’s a waste of time.
Miller, 2013
What will you investigate further?
Want to know more?
More info: digitalcapability.com.auRegister for eUpdates: bit.ly/digitalcapability
Follow on: Twitter - twitter.com/digitalcapabili
Facebook - facebook.com/digitalcapabilityLinkedIn - bit.ly/DCLinkedIN
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vanguardvisionsconsulting.com.au
Connect with me at:Allison Miller
0400 732 [email protected]
vanguardvisions.com.au
au.linkedin.com/in/theother66