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DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing SAP AG

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Page 1: DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing

DRIVING CUSTOMER SUCCESS

Schroder Salomon Smith BarneyInvestor Conference

New York, NY – May 22, 2002

Nils HerzbergSVP, Industry Business Sector Manufacturing

SAP AG

Page 2: DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing

SAP AG 2002 2

Safe Harbor Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “believe,” “estimate,” “intend,” “may,” “will,” “expect,” and “project” and similar expressions as they relate to the Company are intended to identify such forward-looking statements. The Company undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect the Company’s future financial results are discussed more fully in the Company’s filings with the U.S. Securities and Exchange Commission (the “SEC”), including the Company’s Annual Report on Form 20-F for 2001 filed with the SEC on March 28, 2002. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Page 3: DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing

SAP AG 2002 3

Today‘s Customer Requirements

All Customers Want Quick ROI Reduced Cost of Ownership Protection of existing IT

investments Lower switching costs

Many Customers Want Tightly integrated targeted

solutions Complete end-to-end

solutions Guaranteed mission

readiness

Page 4: DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing

SAP AG 2002 4

How to capitalize on existing IT investments ?

ERP legacy~15 systems

ERP non-SAP~25 systems,

different versions

Technical systems

Trading

CollaborativeEngineering

e-Sales

SAP R/3~30 systems,

Versions 3.1I - 4.6B

E-Procurement10 units

SAP MarketsEnterprise Buyer

Professional Edition

15,000 interfaces

Development cost:~ 75,000 USD / interface

Costs of ownership: ~ 10,000 USD / year / interface

Overall:

150 Mio. USD / year

Challenge: Cost of Integration

The Cost of Integration – Customer Reality

Page 5: DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing

SAP AG 2002 5

mySAP Technology Provides the Infrastructure ...

mySAP Technology

Exchange Infrastructure

Portal Infrastructure

Web Application Server

Leg

acy

/ Th

ird

Par

ty

SA

P R

/3 E

nte

rpri

seS

AP

R/3

En

terp

rise

... to integrate several applications from different vendors to form an open but consistent e-business platform

Infra-structureServices

Security

Global Standards

IT Land-scape Mgmt. P

artn

er S

yste

mP

artn

er S

yste

m

myS

AP

CR

Mm

ySA

P C

RM

......

myS

AP

SC

Mm

ySA

P S

CM

Page 6: DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing

SAP AG 2002 6

Improve Bottom Line - Adaptive Supply Chain Network

Unilever East Asia Pacific

Integrated mySAP SCM and mySAP BI provides consolidated transparent information.

Solution: mySAP SCM Make-to-stock

(Collaborative Demand Planning)

Direct Procurement(Supply Chain Exchange)

Replenish-to-shelf(Vendor Managed Inventory)

e-Logistics Performance Management

(Analytical Web Services)

Benefits Reduced inventories Lower transportation cost Reduced cash-to-cash cycle Improved customer retention

Replenish-to-shelf

PerformanceManagement

Coordinator

Carrier

Supplier

Promotion Planning

Direct Procurement

Supply Chain Exchange

Retailer

e-Logistics

Page 7: DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing

SAP AG 2002 7

Manage Change - Role-Based Organizations

Solution Review the content of

SAP’s Role Library (Best Practices for mySAP.com)

Adapt to corporate objectives (mySAP Enterprise Portals)

Build role-based organization (mySAP HR)

Benefits Applies directly Accelerated business

transformation Manage-by-exception Personal productivity

(+10-50%)

Roles

Workflow

BusinessRules

11

22

33

ChangeChange

Execution

Exceptionhandling

Education

AS WAS

TO BE

General MotorsIt is critical to have a portal like this to gain efficiency in both our internal processes as well as our processes with our customers.

Page 8: DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing

SAP AG 2002 8

Customer Segmentation Different offering for

different needs

Customer EngagementLifecycle

Creating value across the entire lifecycle

mySAP.com Combining openness and

flexibility with integration

Partner Value Net Unique ecosystem

SAP Field Operations Solution portfolio mgmt.

SAP and our Customers: Building Partnerships

CorporateGovernance

CEL

Partner Value Net

Service Infrastructure

Page 9: DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing

SAP AG 2002 9

6,265 mill. € Revenue

25,000Employees

15,000 Customers

in 120 Countries

One-Step Business

1999/2000

SAP Milestones over 30 Years

0.3 mill. € Revenue

9 Employees

R/1

1972

5.1 mill. €Revenue

60Employees

50 Customersin 2

Countries

R/2 Mainframe

1979 . . . . .

424 mill. € Revenue

3,200Employees

2,800 Customers

in 35 Countries

Client/Server

1992

7,341 mill. € Revenue

29,000Employees

18,000 Customers

in 120+ Countries

2002

Smart BusinessSolutionsmySAP Technology

Page 10: DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing

SAP AG 2002 10

Growth Drivers 2002 and Beyond

2002 is expected to be another challenging year, software sales trends continue to be unsettled in a tough economic environment

2002 sales to be expected up by around 15% 2002 operating margin excl. stock based compensation and TopTier

acquisition cost to be expected up at least 100 basis points (2000: 20%) Operating margin excl. stock based compensation and TopTier acquisition

cost mid-term target of 25% License revenue growth drivers: CRM, SCM, Technology & ERP Migration path to mySAP.com:

Currently ~25% of global customers run mySAP.com ~15% of R/3 customers have migrated to mySAP.com By 2005: 80-90% migration to mySAP.com

Page 11: DRIVING CUSTOMER SUCCESS Schroder Salomon Smith Barney Investor Conference New York, NY – May 22, 2002 Nils Herzberg SVP, Industry Business Sector Manufacturing

DRIVING CUSTOMER SUCCESS

Schroder Salomon Smith BarneyInvestor Conference

New York, NY – May 22, 2002

Nils HerzbergSVP, Industry Business Sector Manufacturing

SAP AG