STORYDRIVE

12–13 OCT 2011SELL US YOUR STORY Names. contacts. business. This year’s Storydrive conference is bringing together top players in an increasingly borderless media industry. “Storytelling & Storyselling” is the overarching topic of an event-packed programme taking place 12–13 October 2011 at the Frankfurt book Fair – the world’s single largest marketplace for media rights and crossover cooperations. drive your future here.

Find out more about participation, networking and training opportunities at www.storydrivefrankfurt.com

PAUL ASHCROFT PAUL BRETT DAVID HEYMANNILS-HOLGER HENNING LOUIS-PIERRE PHARANDMELODY SYLVESTERGABE ZICHERMANN …

THQ Entertainment, Germany/USA

Executive Producer “The King’s Speech”, UK

Producer “Harry Potter”, UK

Bigpoint, Germany

UBI Workshop, Canada

Gamifi cation Guru, USA

Ridley Scott Associates (RSA), UK

“Frankfurt Storydrive is the perfect opportunity to appraise the changes that are going on in the entertainment industry. analogue to digital and big screen vs small screen and even smaller screens ...”PAUL BRETT, CEO, PRESCIENCE, EXECUTIVE PRODUCER “THE KING’S SPEECH”, UK

“Ubisoft is now an entertainment company that believes strongly in all narrative media & this is why Frankfurt Storydrive is a must event for us.”LOUIS-PIERRE PHARAND, TRANSMEDIA PRODUCER, UBI WORKSHOP, CANADA

“I am delighted to participate in Frankfurt Storydrive. The entertainment industry is built on content, and content creation begins with storytelling, and only after that it becomes a business. being close to storytellers and their representatives is a rare opportunity and a great honour.”CHRISTIAN SOLOMON, CEO, FILM DOMAIN, USA

“Storydrive is the ideal platform to experience, express and expand crossmedia.”RUPERT OCHSNER, GAME DIRECTOR, BETA FILM, GERMANY

cONTacT

britta Friedrich director creative IndustriesFrankfurt book Fair+49 (0) 69 2102-145friedrich@book-fair.com

DRIVE YOURFUTUREExperts from across all media are pioneering the future of the content industry at Frankfurt Storydrive. Join us! Register now at www.storydrivefrankfurt.com

10.00 THE FUTURE IS FUNKEYNOTE

GabE ZIcHERmaNN, Gamification Guru

11.00 THE cUSTOmER IS KING – awaRENESS IS EvERYTHING TalK

FlORIaN STRONK, Konami Digital EntertainmentPETER laRSEN, Community Manager

PlaY THE bOOK! ENHaNcEd bOOKS caSE STUdY

mElOdY SYlvESTER, Ridley Scott Associates Films JENNY TOdd, Canongate, UK

HOw TO HOllYwOOd: wHEN IS a ScRIPT a FIlm? maSTERclaSS 3

This Master Class gives you a look behind the scenes of the film and TV business and explains important dos and don’ts when dealing with the film industry.

PETER FRIEdlaNdER, Producer, HBO and othersdavId GERSON, InterTitle Films

12.00 Old KETTlE, NEw lId? INTERacTIvE FUNdING PRacTIcal SESSION

NN

all IN ONE: alaN waKEcaSE STUdY

maTIaS mYllYRINNE, Remedy Games

LUNCH BREAK

2.00 cONTENT IS THE NEw cURRENcYKEYNOTE

PETER laNdESmaN, Screenwriter, Author, Journalist

3.00 all OF lIFE'S a GamE: GamIFIcaTIONTalK

SIlJa GülIcHER, NintendoalExaNdER FERNaNdEZ, Streamline StudiosGabE ZIcHERmaNN, Gamification Guru

STORY ExTENSION: THE UNIvERSE OF EvE ONlINEcaSE STUdY

STEFaNía G. HalldóRSdóTTIR, CPPHJalTI daNIElSSON, Author

STORYSEllING: THE PERFEcT PITcH – HOw TO SEll a PROJEcT TO aNOTHER INdUSTRY

maSTERclaSS 4

Sometimes less is more: learn how to present a two-hour film, a four-hundred-page book or a never-ending game in 90 seconds.

Storyselling in a nutshell: participants will learn important pitching basics from media and entertainment sales professionals.

KEITH REdmON, Anonymous ContentNIlS-HOlGER HENNING, Bigpoint

4.00 clOUdING: SENSaTION OR JUST vaPOR? OR bOTH? dIScUSSION

maRKO HEIN, Deutsche Telekom

360° STORYTEllING = 100% PROdUcT SEllING: wHEN maRKETING TEllS STORIES caSE STUdY

NN

5.00 OPEN STAGE/IGNITE

6.00 NEvER-ENdING STORY: HaRRY POTTER Q&a

David Heyman is the producer behind the most successful film franchise in history. In this exclusive Q&A, he will provide a look behind the scenes of one of the most popular 360-degree stories in the world and answer your questions about a never-ending success story.

davId HEYmaN, Producer

NETWORKING EVENT

wEdNESdaY, 12 OcTObER 2011

STORYdRIvE PROGRammE 2011 Subject to change STORYdRIvE PROGRammE 2011 Subject to change

THURSdaY, 13 OcTObER 201110.00 TOmORROw’S STORYTaIlORS:

HOw STORIES wIll bE TOld IN THE FUTUREOPENING dIScUSSION

alExaNdER FERNaNdEZ, Streamline StudioscHRISTIaN SOlOmON, Film DomainNN

11.00 PImP mY STORY: mRS. bOOK mEETS mR. GamES TalK

PaUl aSHcROFT, THQ EntertainmentJO löFFlER, Panini ComicsaNdREaS PElTRET, FrogsterNN

TOUGH bEGINNINGS – KIll YOUR daRlING caSE STUdY

maRc lEPETIT, Phoenix Film GmbHKIlIaN vON KEYSERlINGK, DirectorPHIlIPP daNNE, Actor

HOw TO cREaTE a wORld: maSTERING THE cROSS-mEdIa bUSINESSmaSTERclaSS 1

International media professionals talk about their experiences with interdiscip-linary collaboration. They give practical advice on developing a successful crossmedia strategy and cast a glance into the future of a (perhaps) limitless media landscape.

lOUIS-PIERRE PHaRaNd, UBI WorkshopROb KRaITT, Casarotto Ramsay & Asso-ciates Limited

12.00 INTERacTION: FIlm mEETS GamE mEETS USERPRESENTaTION

NN

TbacaSE STUdY

LUNCH BREAK

2.00 PlaY IT aGaIN, Sam: NO mUSIc, NO bUSINESS TalK

bROOKE GEaHaN, booktracks cHRIS HülSbEcK, Composer/Musician

GamE IN a bOOK – THE GREaT GaTSbY caSE STUdY

PETE SmITH aNd cHaRlIE HOEY, Developers “The Great Gatsby”

3.00 TRaNSmEdIa STORYTEl-lING: PUZZlES FOR THE advaNcEd PRacTIcE SESSION

maRTIN GaNTEFöHR, Interactive Author, Designer and Producer RUPERT OcHSNER, Beta FilmJaN müllER-mIcHaElIS, Daedalic

JUST adaPT – “TamaRa dREwE” caSE STUdY

RUbY FIlmS

IT'S all (aNd alwaYS) abOUT THE mONEY: THE aRT OF FINdING aN INvESTOR – OR HOw TO bEcOmE ONE maSTERclaSS 2

Besides classic financing options, alter-native models will also be introduced and discussed within the framework of this masterclass.

bIRGIT ROTH, G.A.M.E.PaUl bRETT, PresciencecHRISTIaN SOlOmON, Film Domain

4.00 alwaYS ON THE RUN: mObIlE cONTENT SOlUTIONS dIScUSSION

JOHaNNa maUERmaNN, AuthormIcHaEl KRaUSE, Arvato MobileTRacEY aRmSTRONG, Copyright Clearance CenterNN

SERIOUS PlaY caSE STUdY

NN

5.00 OPEN STAGE/IGNITE

6.00 wElcOmE TO THE wORld OF STORYKEYNOTE

lOUIS-PIERRE PHaRaNd, UBI Workshop

NETWORKING EVENT