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Drive New Business with Social Media

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Page 1: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© Constant Contact 2016

Change nameSimple Marketing Strategy for Small Business and Nonprofits

Drive New Business with Social Media

Page 2: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create
Page 3: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

GhostPartner.com [email protected]

Page 4: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Email Social Web

GhostPartner.com [email protected]

Page 5: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

GetTheseSlides

make sure we have your email address

Page 6: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

You Need

GhostPartner.com [email protected]

Page 7: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create
Page 8: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Social Media is sexy

Email is still King

GhostPartner.com [email protected]

Page 9: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

GhostPartner.com [email protected]

Page 10: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

GhostPartner.com [email protected]

Page 11: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Flipping the funnel: marketing then

© 2017 Constant Contact, Inc

Page 12: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Flipping the funnel: marketing now

© 2017 Constant Contact, Inc

Page 13: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Engagement is the new word-of-mouth

Page 14: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

78% say a company’s

social media posts influence their

purchases

73%are likely to buy

from a brand that responds on social

media

Impact of social media

84%of social media users share to

show their support for a cause

Page 15: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Your Advantage:

your authentic connection with your audience

© 2017 Constant Contact, Inc

Page 16: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Build and expand relationships

Increase brand awareness

Grow your email list

Use social media to:

© 2017 Constant Contact, Inc

Page 17: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Agenda

1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence

2.Create content3. Social media advertising4.Grow your list

© 2017 Constant Contact, Inc

Page 18: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Agenda

1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence

2.Create content3. Social media advertising4.Grow your list

© 2017 Constant Contact, Inc

Page 19: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Photo Sharing

RecordedVideo

NetworkingLive

Video

Page 20: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

B2B, B2C & Non-Profit industries

1 time per day or week

Photos, Videos, Links

© 2017 Constant Contact, Inc

Industries:

What to

Post:

Frequency:Business benefit: Advertisingplatform

Facebook

Page 21: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Food, Technology, Retail, Household Products, Entertainment

Photos, Links, Videos

© 2017 Constant Contact, Inc

Twitter

Industries:

What to

Post:

Frequency:

Text limit: 140 characters

5 to 7 times per day

Business benefit: Fastest way to reach your audience, customer service

Page 22: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

LinkedIn

Industries:

What to

Post:

Frequency:Business benefit: Establish expertise, network within your industry

Mostly B2B

Studies, Guides, Whitepapers, Testimonials, Videos

3 or more times per week

Page 23: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Instagram

Industries:

What to

Post:

Frequency:Business benefit: Provide creative context and visual inspiration to connect with customers

Food, Art, Travel, Fashion

Images, Hashtags, Instagram Video

2-3 times per day

Page 24: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Agenda

1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence

2.Create content3. Social media advertising4.Grow your list

© 2017 Constant Contact, Inc

Page 25: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Complete Your

Profile & Brand

Page 26: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Agenda

1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence

2.Create content3. Social media advertising4.Grow your list

© 2017 Constant Contact, Inc

Page 27: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

• Announce your presence

Invite & announce your presence

© 2017 Constant Contact, Inc

Page 28: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

In your email

• Ask them to follow you

• Share benefits

• Include social links

Page 29: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

On your website

• Make it easy

• Post on blogs

Page 30: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Other social sites

• Connect your networks

• Any other social sites used

© 2017 Constant Contact, Inc

Page 31: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Seek out your existing and

target audience

Page 32: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Interact & engage

© 2017 Constant Contact, Inc

Page 33: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Follow like-minded

organizations

Page 34: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Agenda

1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence

2.Create content3. Social media advertising4.Grow your list

© 2017 Constant Contact, Inc

Page 35: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Emotional© 2016 Constant Contact, Inc

What makes content shareable?

Engaging VisualUseful© 2017 Constant Contact, Inc

Page 36: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Images Links Video

Page 37: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

BEFORE AFTER

Page 38: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Keywords & Hashtags (#)

Page 39: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Social media

© 2017 Constant Contact, Inc

Share your online content

Website

Email

Page 40: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Repurpose your email content

© 2017 Constant Contact, Inc

Page 41: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Share other’s content

Add your own spin!

• Your target audience

• Similar businesses

• Credible sources

Page 42: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

80%valuable,

interestingcontent

Content Matters

20%Promotional

content

Page 43: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Agenda

1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence

2.Create content3. Social media advertising4.Grow your list

© 2017 Constant Contact, Inc

Page 44: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Because of a social ad…

25% will visit the location or website

14 to 16% will purchase a product or service

Page 45: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

How does it work?

1. Pick a message

2. Define the audience

3. Set your budget

Page 46: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Constant Contact Facebook Advertising

BONUS: Promote your mailing list

Page 47: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Social platforms with advertising options

Page 48: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Agenda

a.Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence

b.Create contentc. Social media advertisingd.Grow your list

© 2017 Constant Contact, Inc

Page 49: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Email Social Media

73% more customer engagement

57% more new customers

39% more business referrals

=

© 2017 Constant Contact, Inc

Page 50: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Add an emailsign-up link to

your profile

Page 51: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Add an email sign-up tab to your Facebook

page

Page 52: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Add an email sign-up link

within the post

Page 53: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Use email metrics to make social decisions

© 2017 Constant Contact, Inc

Page 54: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

Agenda

1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence

2.Create content3. Social media advertising4.Grow your list

© 2017 Constant Contact, Inc

Page 55: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

Get Started

Pick your platform1.

Start a business profile2.

Make a post3.

Page 56: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

© 2017 Constant Contact, Inc

•You really can do this! We’re here to help.

All the marketing tools you need together in one place.

© 2017 Constant Contact, Inc

Page 57: Drive New Business with Change name Social Media · 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create

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