social media the next step 2013
TRANSCRIPT
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Social Media: The Next Step
Allison Birk, Career Services Billi London-Gray, University Marketing
@allisonbirk @billilg #txstsm
Please turn ON
your phone.
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Developing a Social Media Marketing Strategy
The Social Universe Engagement Content Curating Best Practices Q & A
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Handouts
n Best Practices Brief
n Helpful Websites
n Twitter Cheat Sheet
n Facebook Cheat Sheet
n LinkedIn Cheat Sheet
n Pinterest Cheat Sheet
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The Social Universe
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+ The Social Universe
n 7 billion earthlings
n 6 billion own mobile phones
n 4.2 billion own a toothbrush
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+ The Social Universe
n 2.4 billion Internet users
n 1.3 billion use social media
n 1 in 5 online-minutes is spent using social networks
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+ Countries By Population (millions)
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+ Countries By Population (millions)
n Facebookia: 1.2 billion
n Twitzerland: 500 million
n YouTube: 4 billion videos viewed per day
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A Very Long Engagement Turning your followers into your advocates takes time and attention.
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+Engagement = Marketing Strategy
Connect with audiences who want to hear from you, in relevant, meaningful, interesting ways.
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Inform & Invite Online. In print.
In person.
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Rules of Engagement
n Positive
n Responsive
n Invitational
n Down-to-earth
n Edifying
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+Content Curating
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+You Are What You Post
The TXST Brand n High-achieving n Community-oriented n Broad-minded n Inspiring n Proud n Valuable
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Your content is your portrait, biography and endorsement.
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+You Are What You Post
n Coca-Cola
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+You Are What You Post
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+Finding Content
Join your followers. n Trends: #TXStateFollowTrain n Share, Like, RT, Favorite, Pin, +1 n YouTube playlists Scout the web. n Google News searches n SocialMention.com
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Best Practices
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Do
n Spell out your strategy.
n Be consistent with your identity and purpose.
n Engage and listen to your audience.
n Measure your progress.
n Cross-promote.
n Steal from the best!
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Don’t
n Don’t be afraid to try, test and experiment.
n Don’t ignore criticism.
n Don’t go on autopilot – this stuff changes.
n Don’t forget about Google and platform help pages if you need a how-to.
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+Facebook Tips n Customize page name, URL,
tabs and cover photo.
n Shorten URLs. (Bit.ly demo)
n Tag related FB pages in posts.
n Customize FB link-posts for maximum visual appeal.
n Change blue link title.
n Select best thumbnail.
n Change link description, and make sure it doesn’t cut off mid-sentence.
n Use the scheduling feature.
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+Twitter Tips n Use TXST in handle.
n Customize your background and cover photo.
n RT, favorite and follow.
n Use appropriate hashtags to gain visibility, esp. #TXST.
n Give extra attention to advocate-followers.
n Embed Tweets on your website.
n Schedule Tweets. (Hootsuite demonstration)
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+Pinterest Tips n Create categorized boards.
n Limit to one niche per board
n Be concise yet descriptive when pinning
n Link to Facebook & Twitter
n Use same username as Facebook, Twitter, YouTube, etc.
n Use hash tags
n Ideas: n Pin syllabus n Upload poster of upcoming
event n Search for infographics to
share with classes
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+Secret Weapon: Students n Justification for student workers
n Gaining experience n They’re probably using it
anyway n Gets it off your plate
n Responsibilities of student workers n Conducting research n Managing responses/inquiries n Getting approval before posting
n Equipment provided, cost, etc. n Personal cell phone/tablets n Flip cams $75 n Digital camera $250
http://youtu.be/iMlWw1J_haU
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+Analytics
n What records to keep n New followers n Engagement with different types of posts n Frequency of posts
n Why you should update your boss regularly n Effectiveness and growth of social media
efforts n Feedback from consumers n Optimal times to post
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+ Q + A
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@allisonbirk
@billilg
Questions?
Tweet us.
#txstsm