Sustainable Communities

Agenda

• The Setting and Background

• About Drishtee

• The Business Model

• Key Services

• Credentials

A Typical Mid-Size Village in India

Total Population: 6,200

Main Occupation: Agriculture 60%

Literacy rate: 52 %

Average Electricity/day: 4 hrs.

Households Electrified: 26 %

Bank Accounts: 10 %

An average rural family earns Rs.2,750 (or less than $61) per month

Rural India Remains a Largely Untapped Market – Serviced by intermediaries that add no value

• Villages across India: 611,000

• # of mid-sized villages: 100,000

• Average # of households: 1,000

• Aggregate Product Spend: $8B/yr

• Aggregate Services Spend: $7B/yr

Opportunity:$10B - $12B/per year

Sub-standard access to basic services and products

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Infrastructure

Livelihood

Services

Capacity

Capital Channel

Access Challenges in Rural India & 4C Model

Rural Community

Entrepreneurship

Drishtee envisions a world where all communities are empowered to achieve shared prosperity

It is driven by a mission to collaborate with marginalized communities to develop and nurture rural enterprises and support the community ecosystem

Drishtee's Vision & Mission

Drishtee creates a two-way channel for flow of information, knowledge, products, services and capital

DRISHTEE Entrepreneurs

Information & Knowledge

Rural StakeholdersRural StakeholdersFMCGFMCGFinancial ServiceFinancial ServiceEducationEducationAgri InputAgri InputHealthHealth

Channel & CapitalChannel & Capital

Products & Products & ServicesServices

Drishtee Ecosystem

Service providers

Corporates Government

Multi-lateral agencies RURAL

COMMUNITY

CapacityCapacity

Business & Value Proposition

New Market

Information on need

Product development/ Innovation

Aggregated Market

Market feedback

Sustainable Social Business

Transaction revenue for product and service delivered

Creation of Local livelihood

Impact

Access to quality product, services and information. Lowering of opportunity cost.

New livelihood opportunities.

Rural Community

DRISHTEEEntrepreneursCorporates Government

Multi-lateral agencies

Drishtee NetworkRural Stakeholders

Key Drishtee Services

Product distribution

Education & Training

Banking & Micro-credit

Health Market Research

Product Development Test Marketing

Drishtee Rural Market Research,Product Design & Test Marketing & Release

Drishtee Rural Supply Chain Schematic

Drishtee Division & Block Offices

Office responsible for field operation

Creates milkman routes to reach deep rural villages

Each such office caters to five routes, each serviced once in a week

Each route reaches out to 20 villages

Scouts & trains for rural entrepreneurs

Manages warehouse and provides back end supply

Delivers products, services and support to the rural entrepreneurs

Drishtee Rural Supply Chain – Rural Retailer

Rural Retail Points (RRPs)

Challenges Faced

Normal distribution doesn't reach rural areas

They buy products from big shops at town or hub villages

They have to travel to buy products

They don't get full retail margin as wholesaler keeps a portion of it

Drishtee Rural Supply Chain Drishtee aggregates multi-products and multi-brands as per market need

Products are available at retailers doorstep

Complete retail margin is passed on to retailer as Drishtee gets rural distribution share

Drishtee Rural Route – Education Center

Need

Training for job oriented skills

Training and Practical Learning of professional skills like Construction Works, Electronic Repairs, etc.

To the Students/ Trainees/ Target Communities

Courses, Content and Training to address the need in the emerging rural economies.

Focus is on preparing the next generation for new and suitable livelihood options.

Training and Certification in areas related to the growing demand of the Knowledge economy

More than 1,000 Education Franchisees of Drishtee have been registered in villages so far

Drishtee Education

Drishtee Rural Route – Financial Inclusion

Drishtee's Financial Inclusion

Drishtee has worked on extending financial services through

Banking ServicesTie ups with the Largest Indian Public Sector Bank State Bank of India

Micro-CreditDoing individual on-lending through Drishtee Franchisees who have a stake and who know the community well

Has put robust systems and processes in placeIs poised to extend these services rapidly

Banking Service

A villager can walk in and open an account in less than 15 min

Can deposit and withdraw cash with fingers as the account authenticator.

Challenges Faced

Poor villagers are unbankable

More than 70% of rural is involved in agriculture hence income is once or twice a year.

As they don't option of saving they spend more.

They borrow money at very high interest rate.

Drishtee Rural Route – Health Center

Drishtee Health Model

Drishtee Model• Rests on Drishtee's core supply chain model

– for effective deliveries at optimum cost utilization.

• Integrates with the ecosystem of micro-enterprises that Drishtee creates

• Approach, – focuses on trained women

entrepreneurs– reaches out to 50% of the population

(Women) without initially disturbing the quack

– has components of basic diagnostics and basic pathology

– support from qualified practitioners and back end support of local hospitals.

• Cell phone link for emergency consults

• Creates sustaining income for all links in the chain and provides benefits to the community

Challenges Faced

People do fall sick – even in villages

When they do, they either, Get well without intervention or go to the quack

They may get better or become worse

If they don't recover, they have to travel to the nearest town with higher cost.

Drishtee Has Presence in More Than 5,000 Villages (>14,000 Entrepreneur)

Bareilly

Basti

Bijnor

Budaun

Deoria

Etah

Etawah

Farrukhabad

Fatehpur

Firozabad

Gazipur

Hardoi

Hathras

Jyotiba Phule Nagar

Kannauj

Kanpur Gramin

Lucknow

Mainpuri

Mathura

Meerut

Muradabad

Muzaffar Nagar

Raebareili

Saharanpur

Sitapur

Sultanpur

MadhubaniMungerMuzaffarpurPatnaVaishali(Hajipur)

KaithalKarnalPanipatSirsaSonipat

BarpetaBongaigaonCacharDarrangDhemajiDhubriDibrugarhGoalparaGolaghatJorhatKamrupKarbi-AnglongKokrajharLakhimpurMorigaonNagaonNalbariSibsagarSonitpurTinsukiaBishnupurChandelChurachandpurImphal EastSenapatiUkhrulE& W Garo HillW District Tripura

Awards & Recognition Awards & Recognition

World Bank Infodev's “Best ICT Stories” World Bank Infodev's “Best ICT Stories”

Digital Partners “Most Promising Digital Partners “Most Promising Social Enterprise Award” Social Enterprise Award”

World Bank "Development Market World Bank "Development Market Place Award” Place Award”

Ashoka – Fellowship for Social Ashoka – Fellowship for Social EntrepreneurshipEntrepreneurship

Schwab FoundationSchwab Foundation“Social Entrepreneur of the Year”“Social Entrepreneur of the Year”

Delloite – Fastest growing Co.Delloite – Fastest growing Co.Invitee at Clinton Global InitiativeInvitee at Clinton Global Initiative

Red Herring “100 Asia Award” Red Herring “100 Asia Award” Zdnet “Technopreneur of the year”Zdnet “Technopreneur of the year”

Gyandoot“Stockholm Challenge Award” Gyandoot“Stockholm Challenge Award”

World Economic Forum'sTechnology Pioneer

Invitee Clinton Global Initiative

Ashoka Changemakers AwardInvitee Clinton Global Initiative

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IBM Centennial Grant Winner20112011

Main Investors/Partners

Thank You