The Social Enterprise goes Mobile

DreamForce De-Brief

29 September 2011

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10 years ago we had a vision…

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Today we arrived in Mobile Society

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But what we didn’t foresee…

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Websites went mobile: 2008 – 2010: nearly 2000% growth in number of mobile-ready websites

Mobile-ready websites

Websites as ranked by Anexa

% of websites that have mobile-ready version

Thanks to new tools, and the proliferation of HTML5 support, brands are now able to provide a mobile

Internet experience that works across all platforms and devices.

+1,900%

Mobile-ready websites

2010

3,000,000

2008

150,000

30%

Top 500,000 websites

Top 1,000 websites

19%

40%

Top 10,000 websites

Source: dotMobi Bizreport, October 2010

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Web goes Social

Web usage (minutes)

2.5% active users

15% active users

17.6% active users

Social network active users (% of population,

Netherlands)

Facebook’s open APIs allows for online apps integration (example: online shop within Facebook),

Heroku has integrated VOD on Facebook for Warner Bros (Watch Harry Potter on Facebook)

2010

2011

Average Facebook user: 4 hours/month

Rest of Web

Active users: use service at least once per month

Source: Erno Hannink, Feb 2011

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Harry Potter on Facebook: Heroku integration

34.766.303 Fans

Use Facebook credits to pay

Integration done with Heroku technology

• Deploy Ruby and Java apps in the cloud

instantly

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Facts

Millions of people do things on Facebook that they used to do on websites

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Social goes Mobile

Facebook today: “There are more than 350 million active users currently accessing Facebook through

their mobile devices”

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Key enablers are now in place

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Social Mobile Products: are we ready to become friends with things?

Toyota Friend

Collect loyalty points with your iPhone whenever

you‟re near a coke machine.

Coca Cola Machine

Social Mobile Products are able to interact directly

UPC TV

Customer has total access to Burberry, any device

anywhere and get the same breand experience.

Burberry

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Let’s get “Mocial” with social products & services beyond the car and the TV

Share, share, share

A social feed exclusively to my

Android device about usage,

costs and service?

Mocial Operator

View your health status,

appointments, research results,

your scans and food selection

Mocial Hospital

Check all appliances, energy

usage and alarms Mocial Home

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Framework for Mocial Products: Product connects with owner, Product connects community of owners

• Facebook-type of status updates

• Feed is accessible via App as well as online

• Updates can be shared to FB, Twitter etc.

• Dedicated social network (Burberry, Toyota, etc)

• Stimulate conversation and provide service everywhere (Mobile)

• Create Promotors

• Co-creation at any convenient moment (Mobile)

• Social relevance (individually and for society)

• Innovation: do new things

Mocial Product

– Identity: Product generates an personal Social Feed to its owner

– Community: Owners are connected by the product

– Possibility: the product and the community create more benefits

Mobility increases reach, immediacy, convenience (Anytime, Anywhere, Anyway)

| Sector, Alliance, Offering

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Employees go social: how are companies coping?

Social networking at work

2 Basic Approaches Two Basic Approaches

1. “Protect the brand at all cost”

• Protective

• Prevent brand damage/legal damage

by inappropriate tweets/status updates

• Strict policies and guidelines in place

• Ban social media altogether or very

limited use

2. “Use social media to increase brand

awareness”

• Use collective voice of employees to

create brand awareness

• Create a robust and well-trained social

presence

• Policies are needed

• Training and light

monitoring/moderation

Still not many companies have successfully implemented internal social networks

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From Outlook to Chatter to Wireless

Working out of your Inbox Working from a Feed Working Everywhere

Incoming e-mail and meeting

requests drive peoples activities

High risk of becoming reactive,

swamped by e-mail

Not Social: No profiles, sharing

by attachments, No updates

People, Projects, documents,

opportunities: all have their own

profiles and social feeds

Empowers

Integrated with Force.com

applications Chatter forms a

cloud collaboration platform

Is Social!: promotes

collaboration

Taking your activities, projects,

opportunities, colleagues,

customers with you on your

iPad, iPhone or Android device.

touch.salesforce.com takes it a

level further

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Framework Mocial Employees: address the need for internal social network first, then go mobile

The Mobile Social Enterprise addresses and solves key challenges in employee engagement

• The social enterprise: FB inside

• Includes updates on work on documents, projects, activities, opportunities, etc.

• Collaboration

• Transparency

• Efficiency

• Co-creation at any convenient moment (Mobile)

• Social relevance (individually and for the company)

• Innovation: do new things

Mocial Employees

– Identity: empl can create their profiles and provide status updates

– Community: People are connected and kept up to date with each others„activities

– Possibility: the community creates more benefits

Low

recognition

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Salesforce.com solutions: building blocks for the mobile social enterprise

Bring “Facebook” into your company, bring it to

your mobile devices

Chatter for Mobile

Develop and deploy Java and Ruby apps in the

cloud

Heroku

Chatter unlocks your employee communities, Heroku allows you to develop apps and deploy them to

the cloud straightaway

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You must transform to become mocial

Mocial Employees: Create the Employee Mobile Social Network

• Collaboration

• Selling

• Servicing

• Automated processes

Mocial Customers: Listen & Engage with your customers, who are mobile and social

Mocial Products: Extend your products capabilities to social networks and add mobile apps

• Connect product to customers: relevancy

• Connect customers around products: innovations

Embark on the Digital Transformation towards the Mobile Social Enterprise

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The future of your enterprise

if you don’t go mocial

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Websites went Mobile

Web goes Social

Social goes Mobile

Mobile Social Products

Mobile Social Employees

Salesforce.com building blocks

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