dreamforce 2015 - building content that grows your business - chris bennett - 97th floor
TRANSCRIPT
Chris Bennett - [email protected]@chrisbennett
Digital Marketing Agency Utah and California
10yr Anniversary in 2015Certified ROWE Company
Success in Digital is just like investing
It’s about compounding interest not windfalls.
Stars having to align is not scaleable
It’s about getting in the weeds
the tactics I am going to focus on today are not mind blowing
but the results are
#results
so lets talk about some ways to ensure success
bake promo into your content
Case Study
it’s based on sound research
Case Study
http://reviews.greatplacetowork.com
They ensure the companies listed are legit
http://reviews.greatplacetowork.com
They ensure the companies listed are legit
They publish too, giving us more real estate
and they feed Fortune
it has a physical award
this one campaign solves all “real” kpi's
especially this one
but there is ONE aspect I’d like to talk about
that always make sure you are on the right track
KEYWORD RESEARCH
First add 3 hours to the 5 mins you currently spend on Keyword Research
Please don’t just spend 5 mins on Adwords and call it a day.
When there are so many options
https://serps.com/tools/keywordshttp://seo.demos.monkeylearn.com/
http://ubersuggest.org/
we like
Start with the biggest list you can get
we grabbed 4,333 for this case study
Make a master tab that is sorted by KOB
Searches x Bid = Benefit
x =
=
Benefit ÷ Difficulty = KOB÷
More Detailed KOB info from @Cam_Johnson95, http://www.slideshare.net/CameronJohnson8/cameron-johnson-bolo-slideshare
when you get into the weeds
BAM! - Prioritizing KOB
make tabs of subgroups
sort that by KOB
and clients will tell us to skip Keyword Research Your research will write your content for you
someone make me some cookies
Case Study
It wasn’t viral
that’s the point
22k searches a mo
that’s the point
- 302 Different Keywords bringing traffic
- 75 Keywords in the top 10
- 1,300 visits a day
again not viral
that’s the point
- 1,300 Different Keywords bringing traffic
- 100 Keywords in the top 10
- 1,100 visits a day
but Chris, recipes are easy
just slap the world “Paleo” on it and it will work
that’s the pointJust post a Gluten-Free, Nut Free, Dairy Free, Egg Free, Vegan Ice
Cream Sundae and you’ll get love.
so lets talk B2B
create blog posts inspired by KW researchadd images to enhance article
case study
good sales pitch how to make a sales pitch
great sales pitches how to make a good sales pitch
effective sales pitch effective sales presentations
good sales pitch lines how to pitch a sale
the perfect sales pitch writing a sales pitch a good sales pitch
how to make a sales pitch presentation successful sales pitch
what is a good sales pitch making a sales pitch sales pitch template sales pitch outline
how to make a sales presentation perfect sales pitch
how to give a sales pitch great sales presentations
how to sales pitch how to make a sale
how to write a sales pitch how to make sales sales pitch script how to do sales
how to create a sales pitch how to start a sales pitch
creating a sales pitch sales pitch tips sales pitch book
sales pitches that work how to give a sales presentation
good sales best sales pitch
best sales pitch examples best sales presentation
best sales pitches the best sales pitch
good sales pitch ideas how to make a sales call sales pitch templates
phone sales pitch timeshare sales pitch
best sales presentations sales pitches
what is a sales pitch sale pitch
how to get sales salespitch
how to be great at sales make sales
what is sales pitch how to close a sales pitch
sales pitch ideas how to be good in sales best sales pitch ever define sales pitch
sales speech examples sale presentation
how to be a great salesman
good sales pitch how to make a sales pitch
great sales pitches how to make a good sales pitch
effective sales pitch effective sales presentations
good sales pitch lines how to pitch a sale
the perfect sales pitch writing a sales pitch a good sales pitch
how to make a sales pitch presentation successful sales pitch
what is a good sales pitch making a sales pitch sales pitch template sales pitch outline
how to make a sales presentation perfect sales pitch
how to give a sales pitch great sales presentations
how to sales pitch how to make a sale
how to write a sales pitch how to make sales sales pitch script how to do sales
how to create a sales pitch how to start a sales pitch
creating a sales pitch sales pitch tips sales pitch book
sales pitches that work how to give a sales presentation
good sales best sales pitch
best sales pitch examples best sales presentation
best sales pitches the best sales pitch
good sales pitch ideas how to make a sales call sales pitch templates
phone sales pitch timeshare sales pitch
best sales presentations sales pitches
what is a sales pitch sale pitch
how to get sales salespitch
how to be great at sales make sales
what is sales pitch how to close a sales pitch
sales pitch ideas how to be good in sales best sales pitch ever define sales pitch
sales speech examples sale presentation
how to be a great salesman
good sales pitch how to make a sales pitch
great sales pitches how to make a good sales pitch
effective sales pitch effective sales presentations
good sales pitch lines how to pitch a sale
the perfect sales pitch writing a sales pitch a good sales pitch
how to make a sales pitch presentation successful sales pitch
what is a good sales pitch making a sales pitch sales pitch template sales pitch outline
how to make a sales presentation perfect sales pitch
how to give a sales pitch great sales presentations
how to sales pitch how to make a sale
how to write a sales pitch how to make sales sales pitch script how to do sales
how to create a sales pitch how to start a sales pitch
creating a sales pitch sales pitch tips sales pitch book
sales pitches that work how to give a sales presentation
good sales best sales pitch
best sales pitch examples best sales presentation
best sales pitches the best sales pitch
good sales pitch ideas how to make a sales call sales pitch templates
phone sales pitch timeshare sales pitch
best sales presentations sales pitches
what is a sales pitch sale pitch
how to get sales salespitch
how to be great at sales make sales
what is sales pitch how to close a sales pitch
sales pitch ideas how to be good in sales best sales pitch ever define sales pitch
sales speech examples sale presentation
how to be a great salesman
good sales pitch how to make a sales pitch
great sales pitches how to make a good sales pitch
effective sales pitch effective sales presentations
good sales pitch lines how to pitch a sale
the perfect sales pitch writing a sales pitch a good sales pitch
how to make a sales pitch presentation successful sales pitch
what is a good sales pitch making a sales pitch sales pitch template sales pitch outline
how to make a sales presentation perfect sales pitch
how to give a sales pitch great sales presentations
how to sales pitch how to make a sale
how to write a sales pitch how to make sales sales pitch script how to do sales
how to create a sales pitch how to start a sales pitch
creating a sales pitch sales pitch tips sales pitch book
sales pitches that work how to give a sales presentation
good sales best sales pitch
best sales pitch examples best sales presentation
best sales pitches the best sales pitch
good sales pitch ideas how to make a sales call sales pitch templates
phone sales pitch timeshare sales pitch
best sales presentations sales pitches
what is a sales pitch sale pitch
how to get sales salespitch
how to be great at sales make sales
what is sales pitch how to close a sales pitch
sales pitch ideas how to be good in sales best sales pitch ever define sales pitch
sales speech examples sale presentation
how to be a great salesman
good sales pitch how to make a sales pitch
great sales pitches how to make a good sales pitch
effective sales pitch effective sales presentations
good sales pitch lines how to pitch a sale
the perfect sales pitch writing a sales pitch a good sales pitch
how to make a sales pitch presentation successful sales pitch
what is a good sales pitch making a sales pitch sales pitch template sales pitch outline
how to make a sales presentation perfect sales pitch
how to give a sales pitch great sales presentations
how to sales pitch how to make a sale
how to write a sales pitch how to make sales sales pitch script how to do sales
how to create a sales pitch how to start a sales pitch
creating a sales pitch sales pitch tips sales pitch book
sales pitches that work how to give a sales presentation
good sales best sales pitch
best sales pitch examples best sales presentation
best sales pitches the best sales pitch
good sales pitch ideas how to make a sales call sales pitch templates
phone sales pitch timeshare sales pitch
best sales presentations sales pitches
what is a sales pitch sale pitch
how to get sales salespitch
how to be great at sales make sales
what is sales pitch how to close a sales pitch
sales pitch ideas how to be good in sales best sales pitch ever define sales pitch
sales speech examples sale presentation
how to be a great salesman
grab those keywords
that’s the point
- Almost 2 yrs old
- 94 keywords in Top 10
- 219 unique keywords bringing traffic
- Still growing, July had 25 - more keywords ranking compared
to June
- 797 LinkedIn Shares
https://www.salesforce.com/blog/2014/02/how-to-make-good-sales-pitch.html
case study
when you get in the weeds
the conversation shifts
from, “WE NEED IDEAS!”
to “How many more of these can we do?”
#results
