dreamforce keynote day 1

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Marc Benioff, salesforce.com Chairman & CEO, welcomes attendees of Dreamforce 2010. Introduces new technology for Service Cloud, Sales Cloud, Jigsaw, and our newest service, database.com

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Page 1: Dreamforce  Keynote Day 1
Page 2: Dreamforce  Keynote Day 1

Marc BenioffChairman and CEO

Page 3: Dreamforce  Keynote Day 1
Page 4: Dreamforce  Keynote Day 1
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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended October 31, 2010. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 6: Dreamforce  Keynote Day 1

Our Mission: Cloud Computing Driver, Catalyst & Evangelist

TodayEnterprise Cloud Computing

1960sMainframe

1980sClient/server

Page 7: Dreamforce  Keynote Day 1

35 41 46 55 64 7283 91

105118

130144

162177

192

217

248263

276290

305316

331

354

377394

429

FY2005

First Cloud Company to Exceed $1.7 Billion Annual Run Rate30% Revenue Growth Y/Y in Q3 FY11

$1.7 Billion+ #4Fastest Growing Company 2010Annual Revenue Run Rate

Qua

rterly

Rev

enue

($M

)

Revenue through fiscal quarter ended 10/31/10

FY2006 FY2007 FY2008 FY2009 FY2010 FY2011FY2005

Page 8: Dreamforce  Keynote Day 1

750 1,125 1,500 2,000 2,500 3,000 3,500 4,300 4,900 5,100 5,700 6,300 7,000 7,7008,700

9,80011,100

12,50013,900

15,50016,900

18,70020,500

22,70024,800

27,100

29,800

32,300

35,300

38,100

41,000

43,600

47,700

51,800

55,400

59,300

62,300

67,900

72,500

77,300

82,400

87,200

Strong Growth In New Customers

FY2006 FY2007 FY2008 FY2009FY2002 FY2003 FY2004 FY2005 FY2010 FY2011

87,200Paying Customers

Page 9: Dreamforce  Keynote Day 1

TodayCloud Computing

Applications

Applications Moving to the Cloud

1960sMainframe

1980sClient/Server

Page 10: Dreamforce  Keynote Day 1

TodayCloud Computing

Platforms

Platforms Moving to the Cloud

1960sMainframe

1980sClient/Server

Page 11: Dreamforce  Keynote Day 1

Collaboration Moving to the Cloud

1980sWorkgroup Computing

Lotus Notes

2000sIntranet Computing

Microsoft Groove

File Sharing

TodaySocial Computing

Page 12: Dreamforce  Keynote Day 1

Databases Moving to the Cloud

1960s-1970sHierarchical Databases

1980sRelational Databases

TodayCloud Databases

Big Table

Page 13: Dreamforce  Keynote Day 1

The Cloud Serves Companies of Every Size

ENTERPRISE

MID-MARKET

SMALL BUSINESS TM

Page 14: Dreamforce  Keynote Day 1

Multi-tenantPay-as-you-go

ElasticReal-time

5x Faster1/2 the Cost

The Cloud Computing Model

Companies were able to reduce their three-year TCO by 54%.”“

*IDC Report: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, September, 2009. Applies to development of custom applications on Force.com. Study sponsored by salesforce.com.

Page 15: Dreamforce  Keynote Day 1

CO2 Emissions (grams CO2/transaction)

*”Cloud Computing Emissions Comparison,” Nucleus Research, September 2, 2010. Watt-hrs per transaction statistics converted to CO2 / transaction by salesforce.com using U.S. carbon numbers. Study sponsored by salesforce.com.

0.090.2

Cloud Computing: 90% More Efficient

“”

Salesforce.com consumes 90% less energy than traditional software.

On-premise Software

1.35

Page 16: Dreamforce  Keynote Day 1

The Cloud Computing Test

Hardware/Software Costs

Automatic Upgrades

Scalability

Democratic

Apps Marketplace

Energy Efficiency

Other Vendors

?

?

?

?

?

?

$0

3 per year

Instant

1/3 small, 1/3 medium, 1/3 large

1,000+ apps

.09 grams CO2/trx

Page 17: Dreamforce  Keynote Day 1

The False Cloud:

is NOT efficient

is NOT democratic

is NOT economical

is NOT environmental

Beware the False Cloud

Page 18: Dreamforce  Keynote Day 1

Recognition For Innovation In The Cloud

"This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from salesforce.com. To access the report, please go to www.salesforce.com."

The 100 Most Trustworthy Companies

Technology of The Year Top 100 Innovative Companies

VisionaryEnterprise Application Servers

LeaderSales Force Automation

Leader CRM Customer Service Contact Centers

Third Fastest Growing Hi-Tech Company 2009 #43 Best Places to Work One of 2010’s Most

Ethical Companies

Top 10 Entrepreneurs & Cool CompanyForrester Groundswell AwardBest Mobile Experience

Best Social Networking Solution

Editor’s Choice 2010Professional Edition

Enterprise Suite CRMMid-Market Suite CRMSmall Business Suite CRM

#4 Fastest Growing Company 2010

Page 19: Dreamforce  Keynote Day 1
Page 20: Dreamforce  Keynote Day 1

9,500 non-profitorganizations

$20 million+grants

225,000+ hourscommunity service1% time

equityproduct

ShareTheModel.org

Page 21: Dreamforce  Keynote Day 1

Opportunities to Volunteer at Moscone

Package 280,000 meals for children

Create 1,200 totes for homeless children

Create 2,100 caregiver kits to be distributed in

Zambia

Construct and distribute 40 bikes to

needy youth

Visit the Salesforce Foundation booth in the Expo for schedules.

Page 22: Dreamforce  Keynote Day 1

2000s Mobile Internet Computing

1960s Mainframe Computing

1970s Mini Computing

1990s Desktop Internet ComputingCloud 1

1980s Client/server Computing

Ten Year Computing Cycles10X more users with each cycle

Page 23: Dreamforce  Keynote Day 1
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Page 25: Dreamforce  Keynote Day 1

Facebook Leads Industry in Ad Impressions

0%

12.5%

25.0%

Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10

sites

sites

sites

U.S. Share of Display Ad Impressions

Source: Comscore, November 2010

Page 26: Dreamforce  Keynote Day 1
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Fundamental Shift in Cloud Computing

Easy . Fast . Low Cost Cloud . Social . Mobile

Page 28: Dreamforce  Keynote Day 1

Why isn’t all enterprise software like

Amazon.com?

2000 2010Why isn’t all enterprise

software like ?

Page 29: Dreamforce  Keynote Day 1

Desktop

Location Unknown

Windows/Mac

Self-integrated

Click

Pull

Tabs

Amazon.com

Smartphone/Tablet

Location Aware

Cocoa/HTML 5

Marketplace

Touch

Push

Feeds

Facebook

“The Facebook Imperative”: The World Has Changed

2000 2010

Page 30: Dreamforce  Keynote Day 1

Forc

e.co

m

Appforce Siteforce VMforce ISVforce 100% open

Welcome to Cloud

Page 31: Dreamforce  Keynote Day 1

Brett QueenerEVP, Products

Page 32: Dreamforce  Keynote Day 1

Salesforce.com is the Sales Cloud Leader

Market Leadership Product InnovationCustomer Success

LeaderMagic Quadrant Groundswell

Award

Market Leader Technology of the Year

Innovative Company

Page 33: Dreamforce  Keynote Day 1

Customers Succeed with Sales Cloud 2

Jane MoranCIO Markets Division

Source: Salesforce.com Customer Relationship Survey conducted April 2010, by an independent third-party, MarketTools Inc., on 6,000+ randomly selected salesforce.com customers.

Average Improvements Reported by Customers

It drives ourbusiness.“ ”

Page 34: Dreamforce  Keynote Day 1

Today, It’s Impossible To Stay On Top of Everything

Product Expert

Competitive Expert

Price List

Legal

Competitive Expert

Proposals

Contract

Services

Executive

Sales Ops

ContractsLeads

A/P

LotusNotes

Page 35: Dreamforce  Keynote Day 1

Cloud 2 Shows Us a Better Way

Status UpdatesProfiles

FeedsGroups

Recommendations Bob IgerCEO, The Walt Disney CompanyFortune Brainstorm Tech 2009

I learned more about my daughters from their Facebook pages than I did from raising them.

Page 36: Dreamforce  Keynote Day 1

Chatter Makes it Easy for Sales People to Keep Track of Everything

Connect with experts

Ask pricing questions

Find references

Join competitive groups

Share proposals and files

Collaborate on presentations

Page 37: Dreamforce  Keynote Day 1

World’s Leading Sales Application

Accounts & Contacts

Email & Calendaring

Opportunities & Quotes

Clean Data

Real-time Forecasting

Marketing & Leads

Partners

Real-time Analytics

Workflow & Approval

Page 38: Dreamforce  Keynote Day 1

Community-sourced Account and Contact

Data

1 Million+ Community Members

Up-to-date Business Contacts

Integrated with Salesforce

Real-time updates

23 Million

A Smarter Way to Prospect and Sell

Page 39: Dreamforce  Keynote Day 1

Over 100 New Features in Sales Cloud 2

*Planned availability in Spring, 2011.

Global Search

Salesforce for Outlook

Jigsaw for Salesforce

Jigsaw Clean for CRM

Chatter Jigsaw Alerts

Quotes Template Editor

Real-time Report Builder

Drag-and-Drop Dashboards

Dashboard Chatter

Chatter Search

Chatter Filters

Chatter Recommendations

Chatter Topics

Chatter Email Manager

Chatter Analytics

Chatter Central

Chatter Desktop

Chatter Files

Activity Chatter

many more...

Sales Cloud 2 with Chatter

Chatter Profiles

Chatter Status Updates

Chatter Feeds

Chatter Groups

Chatter Mobile for iPhone & Blackberry

Cloud Scheduler

Global Search for iPhone

Drag-and-Drop Dashboards

Dynamic Dashboards

Table Summaries

Campaign Alerts

Enhanced Campaign History

One-Click Campaign Lookups

Campaign Member Details

many more...

Chatter Trending Topics Chatter @mentions Chatter “like” Chatter Direct File SharingChatter Email RepliesChatter Mobile for Android Chatter File Preview in Desktop Chatter recommended private groups & recordsChatter photos on Dashboard ChartsChatter Dashboard AlertsInline Chart Metric EditingChart Drill-to-DetailChart ValidationVisual Process ManagerSalesforce for Outlook Any Record Association & AttachmentsAttachments on ActivitiesJigsaw for Salesforce Sandboxmany more...

Page 40: Dreamforce  Keynote Day 1
Page 41: Dreamforce  Keynote Day 1

Enrique SalemPresident and CEO

Page 42: Dreamforce  Keynote Day 1
Page 43: Dreamforce  Keynote Day 1

Chatter: Our Most Successful Product Release Ever

February March April May June July August September October November

>60,000 Active Networks

Num

ber o

f Com

pani

es

Michael DellCEO

We love Chatter.“ ”

100,000+ Chatter Users

6,000+ Chatter Users

5,000+ Chatter Users

5,000+ Chatter Users

5,000+ Chatter Users

5,000+ Chatter Users

Page 44: Dreamforce  Keynote Day 1

Chatter: 2010 Product of the Year

Page 45: Dreamforce  Keynote Day 1

How do I get my entire company on Chatter ?

Sales . Marketing . Service

Page 46: Dreamforce  Keynote Day 1

Introducing Chatter Free: Your Entire Company on Chatter

Chatter Free

Sales . Marketing . Service . Finance . HR . Operations . IT . Services . Alliances . Legal . Professional Services . Engineering . Facilities

Profiles Groups Files Status Updates & Feeds

Page 47: Dreamforce  Keynote Day 1

Chatter Free: Get Started Now!

learn more: salesforce.com/chatter

Visit us in the ExpoProvision all Your UsersSend Chatter Invitations

+ Connect with coworkers!Invite People to Chatter

Setup | Manage Users | Add or Edit

Page 48: Dreamforce  Keynote Day 1

How do I get Chatter on my mobile device?

Page 49: Dreamforce  Keynote Day 1

Get Chatter Mobile Now at Dreamforce

iPad

iPhone

Native iPhone, iPad and Blackberry app available now. Android Chatter App generally available early 2011.

Page 50: Dreamforce  Keynote Day 1

How can everyone get Chatter ?

Page 51: Dreamforce  Keynote Day 1

Coming February 2011:

Free Mobile Viral

Chatter.com planned availability in February 2011.

Page 52: Dreamforce  Keynote Day 1

Chatter for Everyone

Chatter Plus

$15 /user/month

Includes Chatter Free, PLUS:

Accounts & Contacts1

Force.com2

Dashboards/Reports

Workflow

Tasks & Activities

Sharing & Security Model

1 Accounts and Contacts are read-only2 Force.com includes: 10 custom objects & 1 custom app

Includes all Chatter features

Profiles

Status Updates

Feeds

Groups

File Sharing

Directory

Chatter Desktop

Private and Secure

Chatter FreeFor colleagues of

Salesforce customers

Chatter Mobile

Free

Profiles

Status Updates

Groups

Feeds

Share Photos

View Files & Presentations

Profiles

Status Updates

Feeds

Groups

File Sharing

Directory

Chatter Desktop

Private and Secure

chatter.com

Free for anyone

Coming

Soon

Page 53: Dreamforce  Keynote Day 1

John MilesVice President, Business Information Organization

Page 54: Dreamforce  Keynote Day 1
Page 55: Dreamforce  Keynote Day 1

Alex DayonEVP, CRM Applications

Page 56: Dreamforce  Keynote Day 1

Market LeadershipProduct Innovation

Customer Success

Salesforce Leads the Market with Service Cloud 2

13,000+ Customers

Leader

Magic Quadrant for Customer Service Call

CentersLeader

Forrester Wave: CRM Suites: Customer Service Solutions

Top Knowledge Management Vendor

Market Leader Enterprise CRM

Enterprise Suite LeaderFinalist

Best Social Networking

Page 57: Dreamforce  Keynote Day 1

Customers Succeeding in the Service Cloud

John BivonaCustomer Relations Manager

Source: Salesforce.com Customer Relationship Survey conducted April 2010, by an independent third-party, MarketTools Inc., on 6,000+ randomly selected salesforce.com customers.

Average Improvements Reported by Customers

We’re delivering amazing service - everywhere.“

Page 58: Dreamforce  Keynote Day 1

Today’s Contact Centers Can’t Connect with Customers

But customers are here:You invested here:

Contact Center

Page 59: Dreamforce  Keynote Day 1

Connect to Customers Everywhere

Search

Email

Instant Message

Partners

Customer Portal

Call Center

Social

Community

Contracts & Entitlements

Call Scripting

Page 60: Dreamforce  Keynote Day 1

Now, Agents Can Collaborate Across Departments to Resolve Cases Faster

Product

Product

Sales

Service

Billing

Service

Sales

Product

Billing

Page 61: Dreamforce  Keynote Day 1

Over 50 New Features in Service Cloud 2

*Planned availability in Spring, 2011.

Service Cloud 2 with ChatterPromote Answers to ArticlesPromote Answers to CasesAnswers for Force.com SitesAnswers Auto-subscribeAuto-Suggest ArticlesChatter for Salesforce AnswersSalesforce Answers Email AlertsSalesforce Answers WorkflowCross-Channel Article PreviewCase Article Custom Report TypesEmail Knowledge ArticlesComputer Telephony Integration 2.0Screen pop browser optionsScreen pop search pageScreen pop to Visualforce pageDrag-n-Drop Service DashboardsDynamic Service DashboardsCloud SchedulerEmail Article AssignmentAgent Article Contribution on

Case closure

Service Cloud ConsoleConsole Highlights PanelChatter KnowledgeDynamic MilestonesArticle Display CustomizationMultiple Tab Account ViewingInteraction LogPrompt-to-Save TabsConsole Integration ToolkitCase Article APIPublic Article on VisualforceReal-time Report BuilderWeekly Export for KnowledgeChatter RecommendationsDashboard ChatterChatter SearchChatter TopicsChatter Email ManagerChatter AnalyticsChatter CentralChatter DesktopChatter FilesActivity ChatterChatter Filters

Suggested KnowledgeMultilingual KnowledgeLive Web ChatLive Web Chat Intelligence RulesCo-BrowseProactive chatWeb site visitor monitoringDynamic Web Chat InvitationVelocity MessagingSneak PeekKnowledge Support QueuesMultilingual Knowledge ReportsArticle NumbersExpanded CTI SupportValidation Rules for Case MilestonesMulti-language Knowledge SearchKnowledge Translation EditorCustomizable Article URLsKnowledge Translation Import/ExportMulti-language Knowledge VisualForceMulti-language Translation Workflow

Page 62: Dreamforce  Keynote Day 1

Product Demonstration

Page 63: Dreamforce  Keynote Day 1
Page 64: Dreamforce  Keynote Day 1

Sonia SullivanSenior Director, IT

Page 65: Dreamforce  Keynote Day 1
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[email protected]

dreamforce.com/helpIM

1-855-DF10HELPPhone

@dreamforceSocial

facebook.com/dreamforceCommunity

#help dreamforce.comPortal

Come by and enter to win a call center makeover

Page 67: Dreamforce  Keynote Day 1

Get Help from the Community at dreamforce.com

14,000+ Community Members

740+ Groups

Collaborate with Chatter

Build Your Agenda

Page 68: Dreamforce  Keynote Day 1
Page 69: Dreamforce  Keynote Day 1

Market Leadership Product Innovation

The Leading Cloud Platform for Building Cloud 2 Apps

"This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from salesforce.com. To access the report, please go to www.salesforce.com."

VisionaryEnterprise Application Servers

Customer Success

Best On-demand Platform

Best On-demand Platform

Best On-demand Platform

Innovation Award

Page 70: Dreamforce  Keynote Day 1

Traditional Platforms Are Too Expensive, Complicated & Slow

Too Expensive Too Complicated Too Slow

Install and Integrate Stack

Configure Software

Write and Test Lots of Code

Deploy and Load Test

Monitor and Tune

Patch and Regression Test

1

2

3

4

5

6

5

Page 71: Dreamforce  Keynote Day 1

Traditional Platforms Make It Impossible for IT to Catch Up

Days Weeks Months

Build App

Deploy Infrastructure

Make App Mobile

and Social

Complete App

Your Cloud 2

Apps

???

Page 72: Dreamforce  Keynote Day 1

Force.com: the Cloud 2 Platform

Fast to Build Cloud 2 Built-inComplete OpenNo Hardware or Software

Page 73: Dreamforce  Keynote Day 1

Force.com is the Fastest, Easiest Way to Build Apps

Companies were able to reduce their three year TCO by 54%, saving $560,000 per app.

IDC Research Force.com ROI Study, 2009

*IDC Report: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, September, 2009. Applies to development of custom applications on Force.com. Study sponsored by salesforce.com.

Page 74: Dreamforce  Keynote Day 1

All 185,000+ Force.com Apps are Cloud 2 Apps

Bid Management AppHealth Care Management Alarm Management

Page 75: Dreamforce  Keynote Day 1

Over 50 New Features in Force.com

*Planned availability in Spring, 2011.

Force.com Chatter Platform

Push Patch Updates

Packaged Website Access

Knowledge API

Force.com IDE for Summer ‘10

My Domain

Dependent Picklists for Pages

Bulk API Management

Sites Administrator Preview

Sites URL Mask

Sites Single Sign-on

Sites Cookie Support

Dependent Lookups

Rich-text Fields

many more...

Chatter Packages

Chatter Components for Pages

Cloud User Interface

Global Search

Language Translation for Force.com

Arabic & British English Support

Record Types for Pages

View State Inspector

System Log Console

Sites Customizable “My Profile” Page

Sites Self-Registration

Sites URL Redirects

Salesforce Single Sign-on

Security Sharing Sets

Parallel Processing for Sharing Rules

Platform Languages

many more...

Files Search API Chatter TriggersBulk API Query/RetrieveCriteria-based SharingApex Sharing ReasonsClient Application Single Sign-onEncryption ManagementMulti-org Session ExchangeEnhanced Rich-text FieldsTranslation Workbench Import/ExportManaged Package Custom LabelsAdditional Platform LanguagesTrialforce Email BrandingConfiguration Access for ISVsInline Editing for PagesDynamic Layouts for PagesJavaScript CallsSystem Log Console Performance TimelineGovernor Limits ReductionRest API (pilot)Field Sets (pilot)

Page 76: Dreamforce  Keynote Day 1

Forc

e.co

m

Appforce Siteforce VMforce ISVforce 100% open

Page 77: Dreamforce  Keynote Day 1

Steve FisherEVP, Technology

Page 78: Dreamforce  Keynote Day 1

Databases Moving to the Cloud10x the number of devices connected

1960s-1970sMainframe Databases

1980sClient/Server Databases

TodayCloud Databases

Page 79: Dreamforce  Keynote Day 1

The Shift to Cloud Databases Required a New Idea: Multi-tenancy

Traditional Databases Cloud Databases

Multi-tenant

Internet Scale

Automated Upgrades

Automatic Tuning & Backups

App Developer-centric

Web Services

Built-in Security

Single Tenant

Enterprise Scale

Manual Upgrades

Manual Tuning & Backups

DBA-centric

ODBC/SQL

You Build Security

Page 80: Dreamforce  Keynote Day 1

We Built the World’s Most Scalable Enterprise Cloud Database

0B

13B

25B

Q3FY09 Q1FY10 Q3FY10 Q1FY11 Q3FY11

250

300

350

Feb-10Apr-10 Jun-10 Aug-10Oct-10

Average Response Time

Tim

e (m

s)

12BCustomObjects

4BActivities

0B

10B

20B

FY09Q4 FY10Q1 FY10Q2 FY10Q3 FY10Q4 FY11Q1 FY11Q2 FY11Q3

12BCustomTables

Total Database Records100% YOY Growth

Total Database Transactions

50% YOY Growth

Page 81: Dreamforce  Keynote Day 1

Now, We’ve Extended Our Database to Cloud 2

ProfilesFollowing ModelFeedsStatus UpdatesGroupsFilesData

Cloud 1 Database

Multi-tenant

Internet Scale

Automated Upgrades

Automatic Tuning & Backups

App Developer-centric

Web Services

Built-in Security

Social Data Model Mobile / REST APIs

Page 82: Dreamforce  Keynote Day 1

any developer,

any language,

any platform,

any device?

What if we could make our Cloud 2 database available for

Page 83: Dreamforce  Keynote Day 1

open for any language, platform, and device

trusted by 80,000+ companies

cloud 2 database for social & mobile apps

Introducing the First Enterprise Database Built for Cloud 2

Page 84: Dreamforce  Keynote Day 1

Only Enterprise Database Built for the Cloud

Relational data Full text search

User managementRow-level security

Triggers & stored proceduresAuthentication

APIs

Enterprise Database

No hardwareNo software

ElasticAuto-upgrades Auto-back ups

Auto-disaster recovery

Power of Cloud Computing

Page 85: Dreamforce  Keynote Day 1

Open for Any Developer on Any Platform

Any PlatformAny Language Any Device

iPadiPhone

Page 86: Dreamforce  Keynote Day 1

World’s Most Trusted and Secure Database

Security Certification

ISO 27001

SAS 70 Type II

SysTrust certified

Secure Access

User Security

Role-based Security

Sharing Rules

Row-level Data Access

Secure Infrastructure

SSL

Single-sign on

Anti-phishing

Identity confirmation

Trusted

87,000+ Customers

Page 87: Dreamforce  Keynote Day 1

Product Demonstration

Page 88: Dreamforce  Keynote Day 1
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Planned General Availability in 2011

Free to try: first 1,000,000 records and 50,000 transactions per month

$10 per month per 100,000 records

$10 per month per 150,000 transactions per month

Enterprise Services$10 per user per month

Identity & AuthenticationRow-level Security

Page 90: Dreamforce  Keynote Day 1

Forc

e.co

m

Appforce Siteforce VMforce ISVforce 100% open

Welcome to Cloud

Page 91: Dreamforce  Keynote Day 1

Forc

e.co

m

Appforce Siteforce VMforce ISVforce 100% open

Welcome to Cloud

? ?

Page 92: Dreamforce  Keynote Day 1

Tonight’s Performances

Stevie Wonder will.i.am

Tomorrow’s Special Guests

President Bill Clinton

General Colin Powell

Neil Young will.i.am

Page 93: Dreamforce  Keynote Day 1

Thank you.Marc Benioff

dreamforce.com

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