dream works animation project
DESCRIPTION
TRANSCRIPT
DreamWorks Animation
Ragen WingateA41438200
11/28/11
Target Audience
Business
Goals
CompetitorsChallenges
Social Media
Brand Loyalty
Online Presence
Building Relationships with
Consumers
Google Ad Words
Sample Ad Word:
Dreamworks Animation
Innovative 3D Animation
Puss in Boots in theaters now!
www.dreamworksanimation.com
Search Engine Optimization
• Register with search engine
• Add listing information
• Get reviews of your company
Measures of Success
Google Alerts
Alert notifications
Research for the company
Brand Image
Measures of Success
Google Analytics
Timeline for Marketing Strategy
Google Ad
WordsSEOSocial
Media
Budget
50%
25%
25%
Social Media Marketing Campaign Budget
Social Media SEOGoogle Ad Words