Social Media for Business and Networking

brought to you by:

Aimee Bermudez, Dream Local DigitalBangor, Maine September 13, 2013

45%

58%

64%67%

79%

Percentage of SMBS with a Social Network presence

Summer 2010 Holidays 2010 Q1 2011 Q2 2011 Q4 2012

Source: Borrell Associates

Steady growth in use of Social Networks

SMB Social Marketing Spend Grows

Source: Borrell Associates

80%of internet users visit social

media sites and blogs

97%of consumers search for local

businesses online

New marketing tactics

Facebook now has more than

1 Billion ACTIVE users

Facebook: Statistics• More than 50% of active users log in each day• Average age of users is 38 and 200 friends• People spend over 700 billion minutes per month

on Facebook• 2.7 billion posts are “liked” or commented on

each day• 250 million photos are shared each day• 1 million business page “likes” are happening

each day – and that is shared with all of their friends Source: Facebook

Twitter

- Reach potential customers globally- Share content- Audience = INFLUENCERS

LinkedIn

- 250Million users, half are DECISION MAKERS- Great for B2B or recruiting- Build business relationships

Foursquare

- Important to see what’s being said about you- Great for offers and loyalty building- Must for Hospitality, Restaurants, Retail, etc

Pinterest

- Highest conversion to sales of all networks- We have new opportunities to sell directly here- Lifestyle-based products work very well

Google+ (G+)

- Critical for SEO- Smaller audience than Facebook but very active- Excellent for certain industries (high tech, etc)

YouTube: 2nd largest search engine

- Professionally designed page- Optimize your videos and slideshows

Do Social Media - WELL

• Professionally designed pages• Thoughtful content strategy that incorporates

the personal touch, sales and marketing, and outbound marketing strategy

• Listen and respond, stimulate conversation• Reach out to other pages through outbound

marketing to speak to your audience• WOW your audience!

70%of people trust online reviews

by strangers

90%of people trust online reviews

by people they know

The key is Reputation Management…

And you need it now more than EVER!

It’s ok to ask for help!

It’s smart to ask for help!

Opportunities to integrate online and offline

Manage your Contacts with Customer Relationship Management (CRM)

Sugar CRM• What the tool does:

Customer Relations Management

• How does it help me? Communicate with prospective customers, share sales information, and keep customers happy.

• Top benefit: Can run in the cloud or onsite. Support and training available.

• Cost: $30 - $100 per month• Platform (web based, ios,

android): web based, iphone, android, blackberry, Mac or PC.

Salesforce• What the tool does:

Customer Relations Management.

• How does it help me? Cloud technology that makes collaboration, sales, and customer service faster and easier. Monitors your social media accounts to see what your customers are saying about you. You can build custom applications to fit your needs.

Salesforce (Continued)• Top benefit: Email

integration, cloud technology, mobile applications. Totally online, no software or hardware to install.

• Cost: $5/mo./user - $250/mo./user

• Platform (web based, ios, android): PC, Mac, ipad, iphone, android, and blackberry.

Best of both worlds:Social CRM

Nimble• What the tool does: Contact

Management• How does it help me?

Instantly finds your contacts on social network sites, listen to all conversations on all your social network sites, synch with any third party calendar to assign tasks, and find business relevant people.

• Top benefit: All of your social network conversations on one page.

• Cost: $0 - $15/mo./user• Platform (web based, ios,

android): web based.

Batchbook Social CRM• What the tool does: cloud based

CRM platform that can be used organization wide. Helps build meaningful relationships with customers.

• How will it help me? Organization, ability to “look back”, and form closer relationships with customers

• Top Benefit: cloud based to give the ability to connect with co-workers, turn spreadsheets into a useful customer database, drag and drop information and integration with several other tools

• Cost: $20-$100/mo.• Platform: Mac, PC

Social Media >> Real Life Networking

Facebook Events• Easy way to invite anyone to

an event your hosting

• Send invites right from Facebook to your contacts

• Keep track of RSVP’s

• Include a description of the event, directions to the event and contact information

• Allows attendees to interact with you or the organizer through Facebook

Facebook Groups• Private space for

you to share your post with a select few

• Create a group, add friends, and start sharing

• Post updates, poll the group, chat with everyone at once, and more

LinkedIn Groups• Connect with like

minded professionals to join conversations and share insights

• Help companies create long lasting relationships with customers and coworkers

• Access an audience of professionals setting you apart as a thought leader

Tweetups• Face to face meetings of

Twitter users promoted through Twitter and Facebook

• Chance for people who often connect online to meet face to face and exchange ideas and experiences while building stronger connects with one on one time or as groups

Maine Tweetups

Eventbrite• Tool to help you find tickets

to an event, create your own event, manage registrations for an event, and print tickets

• Available on mobile and web• You are able to promote

your event as well as track registrations

• Once you register and are on mailing list, they will send you suggested events in your area

Eventbrite in Maine

Aimee Bermudez, Dream Local Digitalaimee@dreamlocal.com

Facebook: facebook.com/dreamlocalwww.dreamlocal.com

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