by Alexia Anastasio Module 4

Marketing & Strategy During the Campaign

It is all about communication

How do you communicate with your friends, family

and fans?

Phone, Instagram, Twitter, YouTube, In person?

EMAILDirect Email is the #1 activity that leads to a conversion of a backer

Make sure what you say is personal and matters!

Talk from the heart and you will be heard.

Multiple Emails

I suggest sending emails individually but if you have too many fans.

Do you have a way to send multiple emails at a time?

Social Media Marketing

During the campaign it is about letting your fans know through

direct messages and keeping them engaged, entertained and

inspired to take action.

Photos that you can have prepared before hand can be posted through out the campaign

Video UpdatesPeople like to give to

people. Creating 1 minute video updates through out your campaign shows that

you are human and are going through a journey.

Virtual Events

Do a Live Streaming Video Q&A

You can answer questions about your

project.

Track your Progress

Insight is so important for your sanity. There are a

couple of websites including your dashboard where you can watch your statistics of

your campaign.

What happens when your campaign ends?

How do people you missed it give?

Recap:I want to see in the Facebook group your - Do you have your phone

contacts ready?

- Where are you sending emails out from?

- What Social Media Network are you focusing on?

- How many update videos are you going to do?

- Are you going to do a virtual event and where?

- Where are you sending late comers?

THANK YOUAND

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