[draft] investor meetings presentation “premium performance and timeless italian style…”
TRANSCRIPT
[DRAFT]
Investor Meetings Presentation
“Premium Performance and Timeless Italian Style…”
[DRAFT]
Management Presentation Team
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[DRAFT]
Company Overview
[DRAFT]
Ducati at a Glance
One of the world’s leading manufacturers and distributors of high-performance sport motorcycles since 1926 with products sold in 66 countries
Positioned as premium priced motorcycles within the “sport” sub-segment of the large-displacement motorcycle market
[5.7%] worldwide market share in the Sport segment of the >500cc Road Market(1)
Extensive racing pedigree with 13 Manufacturer’s titles since 1990 in the World Superbike Championship
38,417 motorbikes sold in 2003: net sales of €388.2m and EBITDA of €45.0m
Products through 140 Ducati stores and 732 independent multi-brand stores
One 125,000 sqm centralized production plant in Bologna (Italy)
1,149 employees at 30 September 2004
____________________(1) Source: Ducati; As of 30 Sep 2004
1
[DRAFT]
A History of Sustained Product Innovation
[Picture to come][Picture to come] [Picture to come] [Picture to come] [Picture to come]
[Picture to come][Picture to come] [Picture to come] [Picture to come] [Picture to come]
2
[DRAFT]
2004 Product Offering
Monster
• 620 Dark• 620• 1000• 1000s• S2R Dark• S2R• S4R
Multistrada
• 620 Dark• 620• 1000 DS• 1000s DS
Sport Touring
• ST3• ST4s• ST4s ABS
Superbike
• 749 Dark• 749• 749s• 749r• 999• 999s• 999r
Super Sport
• 1000 DS
[Insert Pictures]
3
$11,995-29,995 $6,595-13,495 $7,695-13,495 $11,995-15,995 $7,995-10,995
[DRAFT]
2003 Net Sales Breakdown by Country 2003 Net Sales Breakdown by Channel
Worldwide Presence
Italy29.1%
US/Canada13.1%
Japan9.9%
Rest of World14.4%
Rest of Europe33.5%
[Company to provide data]
2003 Net Sales Breakdown by Product
Motorcycles81%
Other1%
Spare Parts11%
Accessories & Apparel
7%
Superbike39%
Monster36%
Multistrada12%
Supersport6%
Sport Touring
7%
€388.2m
4
[Germany to be inserted]
[DRAFT]
Ownership Structure
Giorgio Seragnoli
7.5%
Treasury Shares2.0%
Free Float52.3% Harris
Associates LP5.0%
Texas Pacific Group33.2%
Listed on the Milan Stock Exchange in the “STAR” segment and New York Stock Exchange through ADSs since 1999
Companies traded on “STAR” meet strict requirements relating to transparency, liquidity and corporate governance
Texas Pacific Group (“TPG”) has been a controlling shareholder since 1996
Broad public shareholder base
(2)
____________________Source: Consob and Thomson as of November 2004(1) The segment of Equity with high standards(2) Vice Chairman of the Board of Directors of DMH since 1998
Columbia Wanger A.M. 1.80%
Cambiar Investors LLC 0.45%
Pioneer Investment Management Ltd. 0.32%
Leonardo SGR S.p.A. 0.20%
Arca SGR S.p.A. 0.15%
J.P. Morgan Fleming A.M. (UK) Limited 0.10%
Dimensional Fund Advisors, Inc. 0.08%
SanpaoloIMI W. M. Luxembourg S.A. 0.08%
Lemanik Asset Management 0.08%
Optima S.p.A SGR 0.07%
Pictet Asset Management UK Ltd. 0.06%
WestAM 0.04%
BIM Intermobiliare SGR S.p.A. 0.02%
Credit Suisse A. M. Funds S.p.A. 0.02%
SINOPIA Asset Management 0.01%
Gespastor S.A.,S.G.I.I.C. 0.01%
Sub Total 3.49%
Other 48.81%
Total 52.30%
Overview Shareholder Base
TPG Shareholder Interest
TPG acquired 100% of Ducati from Cagiva in 1996 in two steps for ca. [€260m]
Turnaround focused on operational efficiencies and strict costs control
TPG sold [x%] of its stake in the 1999 IPO
TPG fully support current top management without being heavily involved
Unclear commitment to Ducati if capital increase required
5
[DRAFT]
Key Highlights
FocusedMarket Niche
Technical and Design
Excellence
Performance Superiority
LoyalCustomer Base
Flexible Manufacturing
Operations
PowerfulBrand Equity
6
[DRAFT]
25%
23%
20%
14%
6%5%
3%2% 2%
0%0%
5%
10%
15%
20%
25%
30%
Brand Positioning Ducati Positioning in Relevant Market(1)
% of units [registered]
[Update]
Leading Market Position among Non-Japanese Players
____________________(1) As of 30 Sep 2004; Ducati Relevant Market is defined as Sport, Naked and Sport Touring above 398cc bikes.In 2004, the full year after the introduction of Multistrada, DRM has been widened to include Dual bikes
Function Lifestyle
Comfort
Performance
Superbike
Multistrada
Monster
Sport Touring
Sport Classic
[To be discussed]
7
[DRAFT]
Technical and Design Excellence
Traditionally Ducati has developed unique solutions for its motorbikes:
Desmodromic valves
90° L-Twin engine
Tubular trellis frame
Sound
Racing successes further boost excellence:
Possibility to test new technical innovations and design features leveraging up racing activities
Focus on cutting – edge solutions
Italian style with the most advanced technology
[Insert Pictures]
8
[DRAFT]
2004 Product Innovation
[ To Come]
9
[DRAFT]
Research & Development
Performance Superiority
Ducati Corse
Key competitive tool to maintain Ducati reputation for technical excellence and innovative design
Networked unit:
Ducati R&D strategically coordinates multiple external sources of technical and engineering skills
Strategic partnership with IDEA institute
Ducati Design Center:
Strict control of the design process
Reduced “time-to-market” and design costs
Possibility to test new technical innovations and design features leveraging up racing activities
2003 R&D expenditures at €21.4m (5.5% of sales) with 206 employees fully dedicated
Innovative projects partially financed by soft loans granted by the Government
MOTO GPRe-joined in 2003 after over 30 years
Ducati Desmosedici: Racing motorcycle powered by a 4 stroke “Double Twin” cylinder engine
2nd place in the 2003 Constructors’ Standing with Loris Capirossi and Troy Bayliss as official riders
SUPERBIKE13 times World Champion in the Superbike Championship since 1990
More single race victories than all other manufacturers combined
2 Teams: Ducati Fila and Ducati Breil
9.0
25.0
3.4
21.2
0
10
20
30
1998 2003
€m
Costs Sales
Racing Economics
10
[DRAFT]
Loyal Customer Base
Overall Loyalty Level(2)
Ducati brand loyalty is determined by satisfaction in the Ducati experience
Design, sound and image emerge as the distinctive requirements to satisfy Ducati customers
Repurchase intention is 84% among Ducati owners(1)
Weighted average actual loyalty of Ducati owners was 66% in 2002(2)
66.0%
51.0%
71.0%75.0%
0%10%
20%30%40%
50%60%
70%80%
Germany Italy USA WeightedAverage
____________________(1) Source: CSM customer research 2002 based on a sample of 300 Ducati owners(2) Source: CSM customer research 2002 and JDPowers database 2001
Italy 48
Germany 16
France 12
Benelux 8
Japan 14
UK 8
South Africa 4
USA 4
Other 26
Total 140
Ducati Monobrand Stores
Independent Multi Brand Stores
USA 158
Germany 83
Italy 81
Japan 64
France 61
Spain 32
Australia 30
UK 29
Switzerland 24
Benelux 19
Other 151
Total 732
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[DRAFT]
Flexible Manufacturing Operations
125,000 sqm production facility located outside Bologna (Italy)
Focus on engines and motorcycles assembly and testing
Direct production of two strategic components:
Crank cases
Cylinder heads
Manufacturing outsourced to a network of sophisticated third-party suppliers
[ ] workers employed
[company to provide additional data]
[insert picture]
12
[DRAFT]
Powerful Brand Equity
Globally recognised brand [Company to provide data to support]
Marketing effort focused on:
Superior performance & technical excellence
Prestige and uniqueness
Italian style design
Racing successes to boost brand image
Ducati Stores to further improve visibility
Widespread media attention
World Ducati Weekend
[ ] employees fully dedicated to marketing efforts
[Insert Pictures]
13
[DRAFT]
Financial Information
[DRAFT]
[Financials]
12,289 10,577 12,6419,308
6,704
4,058 5,6763,812
2,818
1,020
19,659 20,125 19,600
17,991
12,958
3,081 3,638 3,481
2,275
2,1642394
6,025
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2000A 2001A 2002A 2003A YTD
Superbike Super Sport Sport Naked Sport Touring MTS
39,087 40,016 39,534 38,417
Net Sales and EBITDA Margin
VolumesUnits Sold
Key Drivers
[ Commentary to come]
25,240
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[DRAFT]
Untapped Potential to Grow
Strategic Pillars
Ver
tica
l E
xpan
sio
nH
ori
zon
tal
Ex
pan
sio
n
Opening two additional entry doors in the sport and dual segments to attract new bikers
Repositioning current and future product development
Enter fast growth off road and sportster segment
Developed a focused range of premium price products
Develop products targeted towards new bikers
Gain market share from competitors
Upgrade loyal customers
[Insert Pictures]
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[DRAFT]
1996 – 2003: An Historical Perspective
TPGACQUISITION IPO
Phase 3INNOVATION
1996 1997 1998 1999 2000 2001 2002 2003 2004
Revamp brand image
Strict cost saving policy
Reduction of material wastes Lean production model
“Just in time” inventory
Total Quality Management
Lead time reduction
Reduction of new models development time
Concurrent Engineering
Design for Assembly
[Company to comment]
Phase 2EFFICIENCY
Phase 1RESUME GROWTH
1996
-200
3 CAG
R:
+20.
4%
1996
-200
3 CAG
R:
+21.
1%
Net Sales EBITDA Working Capital / Net Sales
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[DRAFT]
1.6x 1.7x
2.1x
2.6x2.8x
0.0x
0.5x
1.0x
1.5x
2.0x
2.5x
3.0x
2000A 2001A 2002A 2003A LTM
Net Debt(1) / EBITDA EBITDA / Net Interest
Historical Capitalisation Ratio
Net Debt(1) / Net Capitalization FFO / Net Debt(1)
3.1x
5.5x 5.2x
6.6x
4.8x
0.0x
1.0x
2.0x
3.0x
4.0x
5.0x
6.0x
7.0x
2000A 2001A 2002A 2003A LTM
0.4x0.36x
0.33x 0.31x
0.0x
0.1x
0.2x
0.3x
0.4x
0.5x
2000A 2001A 2002A 2003A LTM
40.5%
42.2%
41.3%
42.5%
42.99%
40.0%
41.0%
42.0%
43.0%
2000A 2001A 2002A 2003A 9 M 2004A
____________________(1) Excludes effect of securitisation
17
[DRAFT]
Debt Analysis
18
(1)
(2)
(3)
____________________(1) Junior notes related to the securitisation program(2) Includes €60.7m of outstanding Eurobonds, €5.8m of securitized receivables not yet transferred to the SPV and €3.3m of short term leasing(3) Soft loans granted by the Government
[DRAFT]
Asset Backed Securitisation
In December 2002 Ducati signed a five-year contract for the disposal of €60m eligible trade receivables under revolving securitisation arrangements
Business rationale:
Achieve savings of ca. €1m per year and strengthen the relationship with the dealers through the internalisation of the servicing activity
Support the distribution network through a financing tool with longer term nature than factoring contracts
Receivables are sold, without recourse, to a Law 130 SPV called Ducati Desmo Finance 1
Ducati Desmo Finance 1 finances itself through the issuance of two classes of notes
Class A Notes, underwritten by the US-based Romulus Finance conduit (which in terms issues A1/P1 rated commercial paper)
Class B Notes, for an amount of €10m and underwritten by Ducati itself
S&P and Moody’s certify that the eligibility criteria adopted for Ducati’s receivables are consistent with the A1/P1 rating of Romulus Finance
Interest on Class A notes is Euribor + 40 bps
The programme is drawn for €33m, and will be drawn by an additional €12m in 2005
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[DRAFT]
Current Capitalisation
20
[DRAFT]
Conclusion
[DRAFT]
Appendix
[DRAFT]
Monster – The Original “Naked” Motorcycle
Introduced in 1993
11,500 units sold in the first two years of production
Essential style with fully exposed engine and bodywork
Evolution on a continuous basis:
Upgrading of the 750cc and 900cc engines to 800cc and 1000cc dual spark (2002)
Fuel injected Monster 620 ie (2004)
Successful S4R launch
Client Target:
Price Range: $6,595 – 13,495
Engine Range: 600 – 1000cc
Units sold in 2003 17,994
Units Sold Since Launch:
[company to provide data] 21
[DRAFT]
Multistrada – Rational Design, Unmistakable Style
Prototype launched in September 2001
Multipurpose sportbike offering superbike performance and a more upright position
70% of the units sold in 2003 immediately registered
Model year 2005 new launches:
Agile 620 entry-level model
High-performance 1000s DS
Client Target:
Price Range: $7,695 – 13,495
Engine Range: 600 – 1000cc
Units sold in 2003 [more than 6,000]
Units Sold Since Launch:
[company to provide data] 22
[DRAFT]
Sport Touring – The Ideal Gran Turismo Choice
Introduced in [ ]
Inspired by the classic European Gran Turismo tradition
Comfortable ergonomic configuration for longer rides
Complete family re-styling [company to provide timing]
Height adjustable exhaust system
Anti-block Brake System (ABS) added in 2003
Successful 3-valve ST3 Launch for model year 2004
Client Target:
Price Range: $11,995 – 15,995
Engine Range: 800 – 1000cc
Units sold in 2003 2,275
Units Sold Since Launch:
[company to provide data] 23
[DRAFT]
Introduced in 1987
Closely derived from the motorcycles competing in the World Superbike Championship
Most advanced and highest performance motorcycles within the product mix
Constant and evolutionary development of engine and chassis technologies
Twin-cylinder Testastretta engine
Innovative aluminium alloy two-sided box-section rear swing-arm
5 “Motorcycle of the Year” awards from Motor Cycle News and Motorrad
Superbike – The Best Twin ever Produced
[company to provide data]
Client Target:
Price Range: $11,995 – 29,995
Engine Range: 750 – 1000cc
Units sold in 2003 9,308
Units Sold Since Launch:
24
[DRAFT]
Launched in 1973
Entry point for the aspiring Superbike owner
Classic design, lightweight, superior handling and tight cornering ability
Signature Ducati trellis frame, advanced suspension and 992cc Dual Spark engine
[Company to provide strategy and improvements on Super Sport]
Super Sport – An Icon in Modern Motorcycling
[company to provide data]
Client Target:
Price Range: $ 7,995 – 10,995
Engine Range: 1000cc
Units sold in 2003 2,818
Units Sold Since Launch:
25