DRAFT 4 TARGETS & PLANNING

Main Targets:Video:• Push editing further to meet conventions• Lighting is a major problem

• Ancillaries:• Re-create photos with image strength of previous draft• Re-take photos with better lighting and same location

Locations

‘The Underground’ – The video Base track, dance and filler shots will be filmed here.

‘Faces’ – The videos base tracks will be filmed here, utilizing the graffiti using the black, white and red theme we want to keep across all products.

Ancillary backgrounds will also be taken here.

‘Graffiti Wall’ – Base tracks and ancillary photo shoot will be taken here. We believed the variation in colour adds to the video and makes it enticing.

‘Club scene’ – Video will be filmed within the club, with dance, performance and filler shots.

Editing • We wanted to push our editing further to meet conventions

Technique When InspirationGraphic Matching Performing Dance

moveShelovesmeechie

Opacity Overlays In performance (Red colour to link brand together)

Kodak Black Tunnel Vision

Speed Ramping Across all video Migos Bad and Boujee

Slow Motion Across all video “”Flashing Within time with

beatsYoung Dolph Run it up

Fast paced editing Throughout “”• We experimented with various editing style and want to incorporate these into our video

New Car• One of the major aspects in hip-hop video is expensive items e.g.

cars as this shows the artists wealth, status and popularity.• Our video was criticised for having an average car which was quite

old, this didn’t really meet what we wanted to achieve• We have source a sports car (BMW 1 Series Sports) for the final

draft which will hopefully achieve this

Old Car – Ford KA

New Car – BMW 1 Series Sport

LIGHTING• Due to the ‘Underground Urban’ theme that we wanted to achieve,

lighting was a huge problem.• As natural lighting was unavailable we resorted to using car

headlights, street lighting and phone lights. However, this still didn’t work.

• We have now sourced a soft box which attaches to our camera which provides a huge amount of light – and ultimately the difference we need.

This was very cheap to source and used batteries which came with it.

Ancillaries • One piece of feedback we received was to ‘re-

create main image photo with better lighting’ and ‘keep colour consistency’

• As we have now sourced a soft box we were able to plan a day out to have another ancillary photoshoot

Using the various colours of the Graffiti Wall to keep colour consistency

Using the soft box light to create good lighting and enhance the quality of the image taken

Re-creating this photo, we decided to change the costume to the ‘Alternative’ white one as it looked better in comparison

Base TracksLocation Main

Performance

Dance Filler Shots

Ancillaries

Underground

Yes Yes Yes Yes

Faces Yes No Yes NoGraffiti Wall Yes Yes No Yes

• This clearly structures the base tracks out and what we need to film in each area.