dps workshop with isocket: bringing tech to direct
TRANSCRIPT
![Page 1: DPS Workshop with isocket: Bringing Tech to Direct](https://reader036.vdocuments.us/reader036/viewer/2022062710/55a4e6c71a28ab2b748b47f7/html5/thumbnails/1.jpg)
Bringing Programmatic Efficiencies to Premium Direct Sales
Ben TrendaCRO of @isocket
@btrenda
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Pu
blish
ers
Agen
cies/ Ad
vertisers
Prem
ium
/ Direct
Un
sold
/ Rem
nan
t
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Programmatic
Manual
BuyerDecisioning
SellerDecisioning
RTB Programmatic Premium
Old fashionedRetargeting
Manual RFP/ IO Process
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Futures markets exist for a reason
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Programmatic
Manual
Remnant Premium
RTB/ Private Exchanges$.30 to $5.00
Premium Programmaticisocket: > $9 average
$20 + is common
Ad Networks$.05 to $3.00
Manual RFP/ IO Process$ varies widely
Automation+
New Orders
Value Creation+ Scarcity
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Master Catalog. Digital IO’s. Identity Management. Open API’s. Not another UI.
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Property Specific. Premium. Reserved. Fully Transparent. Point and Shoot. Easy.
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RTB & Programmatic Direct Are A Cute Couple
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Test & Scale
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Over & Under Frequency Management
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Dynamically decide which creative to serve(with publisher approval)
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Premium brands care about how their sausage is made
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Don’t wait until they make a car that flies