Clever collaborationShopping Innovation Expo 2016

16.03.2016Sandro Bassani & Koen Verlaenen

201/05/2023

Koen VerlaenenSales manager DPD Solutions Shopping Innovation Expo

The impact of the digital evolution on the market and the consumer1

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Today’s consumer is connected at all times

Today’s consumer is dynamic, informed and always online

Flexible & innovative services are key

The digital (r)evolution

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39% of consumers look online for information before the

actual offline purchase

10%of consumers visit a physical store before the actual online purchase

Consumers in a digital world Changing buying behavior

One thirdof consumers use a mobile device to find a retailer / point of sale

More than half of consumers use a

smartphone when visiting a physical store

Source: ECC Cross-Channel Studie 2015, Deloitte omni-channel Studie 2014

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Changing buying behavior

In 2015, 65% of consumers purchased goods using an online device

Consumers in a digital world

65

Desktop / mobile Offline

47% of consumers in 2015 used a collection point

Q1-201

5

Q2-201

5

13%

14%

Mobile & tablet share

Source: Comeos- E-commerce in België 2015, Cegeka omni-channel Maturity E-Book 2014, BeCommerce Market Monitor Belgium

The share of mobile and tablet in online purchasing increases

Shopping Innovation Expo 01/05/2023

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Retailers are facing a huge challenge…A coherent brand and user experience across all digital and physical touchpoints

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Why go omni-channel?

To ensure a coherent brand and purchase experience across all different channels

Shopping Innovation Expo

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The need for an integrated approach across all channelsBelgian retailers

62% Discrepancy between the needs of the consumer and the offer of the market

of the customer journey is digital

67%

58%of consumers can be triggered to collect their goods at a physical store

of consumers value online information on stock availability at a physical store as important

Source: Comeos- E-commerce in België 2015, SiriusDecisions, Inc. CXO Study

Only 29%of retailers have a mature omni-channel strategy

33% is still single-channel and 38% multi-channel

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Sandro BassaniCo-founder BabyKid

Shopping Innovation Expo

A short overview

2005

2007

2011

2012

2013

2014

Foundation of • Bébé and C° in Namur (G.Doemer)• Dominibaby in Anderlues (S.Bassani)

BabyKid• 2 owners: Gaetan Doemer & Sandro Bassani• 15 stores in the southern part of Belgium• Fusion & acquisition strategy

Second Bébé and C° in Suarlée (G. Doemer)Second Dominibaby in Ciney (S. Bassani)

Fusion to BabyKid4 stores

Central warehouse with new logistics organisationKick-off e-commerce

Acquisition of Ptibou+ 12 stores

3 new stores in Gosselies, Verviers and Awans 15 stores in total

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2015

Omni-channel strategy

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Omni-channel ambitions

Opportunities omni-channel • Faster sales loop

• many products in the e-catalogue• many products in stock (15 stores + warehouse)

• Increased customer experience (more freedom to the consumer)

Challenges• Logistics, treatment of the orders…• Inventory management• Realizing a coherent brand experience

across all touchpoints

Shopping Innovation Expo

Omni-channel set-up BabyKid & DPD

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The omni-channel shipping solutionWe facilitate your omni-channel strategy through smarter shipping solutions

Shopping Innovation Expo

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Set-up

DPD Pickup

Home Delivery

BabyKid Store

BabyKid

HQ

B2C Flow

Not@home Re-delivery

Shopping Innovation Expo

Return FlowShip from shop

Enabled by our PDA

technology

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Added value for BabyKid and its customersA unique service mix

Home delivery with Predict

Pickup parcelshop delivery

Delivery to BabyKid store

Optimization of logistics and system integration

Positive impact on ecological footprint

Coherent brand and customer experience

Value creation putting the consumer in control

Increased online and offline traffic

Cross-selling and upselling

Ship from BabyKid store

Shopping Innovation Expo

Thank you for your attention!

Clever collaboration

Let’s catch up at booth S76And win an iPad