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Slides that stickJan SchultinkTechnion, Haifa6 May 2009
presentation lessons for entrepreneurs
Tonight we will talk about presentations,but first…
…let’s talk about myself (briefly)
COMPUTER SCIENCE ENGINEER
A decade of
McKinsey
CONSULTING WORK BUILT COMMUNICATION SKILLS
Source: team analysis
Key success drivers resulting from McKinsey engagements
PRELIMINARY
Significant amount of data
analysis and synthesizing
recommendations
Presenting to senior
management audiences
Constant
structuring,
restructuring
of story lines
Communication
skills*
* Both verbal and visual
FONTAINEBLEAU
LONDON
Tel Aviv
presentation designstrategy consulting
Many of these were investor presentationsUpdated through March 2009
Early-stage
Beverages
Application integration
Data quality
Database ILM
Gaming
Homeland security
3G-IMS telecom
Web 2.0
P2P caching
Business continuity
Furniture
Cosmetics
Information security
Early-stage
Drug development (1)
Drug development (2)
Tissue engineering
Biotech discovery
Implantableobesity device
Cardiology devices
Gaming
Kids online
Online advertising
Flash memory
Information security
Data centerperformance
Mobile payments
System integrator
Developing
Bio-diagnostics
Nuclear imaging
Cardiology imaging
Ophthalmology
Implantable GI device
Display technology
Web security
GI surgery
Maturecompanies
Information security
Food, personal,home care
Beverages
Diamonds
IT services
Pharmaceuticals
Cosmetics
VC/PE funds
European VC (1)
European VC (2)
Israeli VC
Israeli conglomerate
Israeli incubator
Israeli private equity
European private equity
US hedge fund
Israeli incubator
Anyone can design PPT
graphics designer speech coachadministrative assistantartistPR consultant
Topmanagement
To the pointin 20 minutes
you understand it whenyou can explain it
What is a good presentation?
“nice presentation,thank you…”
“WOW!”
Photo credit :Nicole Makauskas
Listen
Listen
Understand
The Curse of
Knowledge
the presentertaps a tune…
the audiencehears someone tapping
tap tap tapper de tap tap tap tap tapper de tap tap tap
Listen
Understand
Act
OK, now what?
No content – no presentation…
Communicating to investors
the presentation is an excuse to figure you out
“we have no competition”
Sense of realism?
Willingness to listen, learn???Photo credit: Celestial Meeker
your audience:intelligent& busy
your point
Cut to the chase
No need to preach to the converted
Address obvious weaknesses
Tell stories
No need for buzzwords
tap tap tapper de tap tap tap tap tapper de tap tap tap
No need for vision stuff
Don’t skip the technology
help themconstruct the “bottom up”
picture
Presentation style
BU
LLET
PO
INTS
10 slides
20 minutes
30 pt font
guy kawasaki
20 MINUTES CAN BE MORE THAN 10 SLIDES
You’ll need one of these
What kind of presenter are you?
you arean engineer...
…why stopthinking asa designer?
creativity
can’t hurry presentation design
aesthetics
good graphics
sophisticated graphicsdoes not mean
the black page
pitchdeck
handouts
businessplan
onlineshow
companyprofile
They’re different…
Graphics secrets
Revenues in 2011will be $3,402,012
We aimto be a
$3-4 million companyin year 3
Ban clip art
pixels enable zooming
don’t stretch
appreciate white space
rule of thirds
All colors are fine – just stick to them
SAME DISTANCE
ALIGN
SAME DISTANCE
ALIGN
Old template…
…the new one!
Strong revenue growth
Strong revenue growth
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1
Series 2
Series 3
Strong revenue growth
0
20
40
60
80
100
120
140
160
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
Strong revenue growth and profitability
50
6679
9098
115 120
136143
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
Revenues, $ million
2006 2007 2008
7 consecutive profitable quarters
BEFORE AFTER
Easy on the animations
Stay on time
Wow, this has changed the wayI Iook at presentations forever…
Photo credit :Nicole Makauskas
