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#mozcon @danaditomaso
![Page 2: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/2.jpg)
#mozcon @danaditomaso#mozcon @danaditomaso
Why does brand consistency build trust?
![Page 3: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/3.jpg)
#mozcon @danaditomaso
![Page 4: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/4.jpg)
#mozcon @danaditomaso
![Page 5: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/5.jpg)
#mozcon @danaditomaso
![Page 6: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/6.jpg)
#mozcon @danaditomaso
You build the brand.
![Page 7: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/7.jpg)
#mozcon @danaditomaso
The customer responds to your cues.
![Page 8: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/8.jpg)
#mozcon @danaditomaso
![Page 9: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/9.jpg)
#mozcon @danaditomaso
What is it that makes Starbucks Starbucks?
![Page 10: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/10.jpg)
#mozcon @danaditomaso
Our mission: to inspire and nurture the human spirit – one person, one
cup and one neighborhood at a time.
![Page 11: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/11.jpg)
#mozcon @danaditomaso
![Page 12: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/12.jpg)
#mozcon @danaditomaso
![Page 13: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/13.jpg)
#mozcon @danaditomaso#mozcon @danaditomaso
Trust.
![Page 14: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/14.jpg)
#mozcon @danaditomaso
![Page 15: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/15.jpg)
#mozcon @danaditomaso
![Page 16: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/16.jpg)
#mozcon @danaditomaso#mozcon @danaditomaso
“I got the coffee I ordered!”
![Page 17: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/17.jpg)
#mozcon @danaditomaso
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#mozcon @danaditomaso
![Page 19: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/19.jpg)
#mozcon @danaditomaso
![Page 20: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/20.jpg)
#mozcon @danaditomaso
![Page 21: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/21.jpg)
#mozcon @danaditomaso#mozcon @danaditomaso
Where to start?
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#mozcon @danaditomaso
![Page 23: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/23.jpg)
#mozcon @danaditomaso
![Page 24: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/24.jpg)
#mozcon @danaditomaso
Collaboration is required.
![Page 25: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/25.jpg)
#mozcon @danaditomaso
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#mozcon @danaditomaso
You need fast two-way communication.
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#mozcon @danaditomaso
How will your tools integrate with that
communication?
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#mozcon @danaditomaso
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#mozcon @danaditomaso
![Page 30: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/30.jpg)
#mozcon @danaditomaso
![Page 31: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/31.jpg)
#mozcon @danaditomaso
![Page 32: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/32.jpg)
#mozcon @danaditomaso
![Page 33: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/33.jpg)
#mozcon @danaditomaso#mozcon @danaditomaso
But I don’t trust my stores!
![Page 34: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/34.jpg)
#mozcon @danaditomaso
Start coaching.
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#mozcon @danaditomaso
Get everyone involved.
![Page 36: Your Marketing Team is Larger Than You Think - MozCon Local 2016](https://reader035.vdocuments.us/reader035/viewer/2022081604/586fdb291a28ab18428b5fe5/html5/thumbnails/36.jpg)
#mozcon @danaditomaso
Show, don’t tell.
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#mozcon @danaditomaso
Convert the holdouts.
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#mozcon @danaditomaso
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#mozcon @danaditomaso