Download - Yeni E-Ticaret Kanunu ve Double Opt-In ile tutkulu müşteriler yaratmak Jens Fischler - Optivo
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Jens Fischler | Dir. International | [email protected]
Merhaba! Türkiye
Yeni E-Ticaret Kanunu ve
Double Opt-In ile tutkulu müşteriler yaratmak
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Company
2001
Crosschannel
>1.000
Founded
Clients
4Member of industry organizations and initiativesx
>
Since June 2013 a Company of Deutsche Post DHL
Locations (Berlin, Warsaw, Amsterdam, Istanbul)
>130(E-Mail, SMS/Mobile, Social, Web, Fax, Print)
Employees
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Electronic spamming is the use of
electronic messaging systems to send
unsolicited messages …*
Definition Of Spam* Source: Wikipedia
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Spam Folder
► Mailbox Provider / ISPs
► Bad reputation
► Filtering software
► Bounce rate
► Complaint rate
► Spam trap rate
► Content
► And many more …
► User Engagement
► Spam is exactly, what the definition says, every unsolicited email
► It’s Spam, if the user thinks it’s Spam
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Why User Consider It Spam
Sustainable
Email Marketing
Spam
Emails come
too frequently
I (think) I never
subscribed
I don‘t recognize
the sender
Offensive
content
I‘m (no longer)
interestedEmail was
delivered to
spam folderNewsletter
looks horrible
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Deliverability Is Key
Return Path Email Intelligence Report Placement Benchmarks, 1H 2013
-6% YOY
20%
lost
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optivo Deliverability
Recipients
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Possible Opt-Ins
Single
Confirmed
Double
SOI
COI
DOI
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Strong subscriber relationships always
begin with a strong permission.
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Best Practises
Website Form DOIConfirmation Welcome
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Website
Be visible
Form DOIConfirmation WelcomeWebsite
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Website
Be visible
Activate
Form DOIConfirmation WelcomeWebsite
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Website
Be visible
Activate
Explain
Form DOIConfirmation WelcomeWebsite
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Sign Up Form
Keep it short
DOIConfirmation WelcomeWebsite Form
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Keep it short
Be clear
What´s in for me?
Sign Up Form
DOIConfirmation WelcomeWebsite Form
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Be short
Be clear
Whats in it for me?
Only ask what you need
DOIConfirmation WelcomeWebsite Form
Sign Up Form
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DOIConfirmation WelcomeWebsite Form
Sign Up Form
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Confirmation Page
Say „Thank you“
DOI WelcomeWebsite Form Confirmation
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Say „Thank you“
Next step
Confirmation Page
DOI WelcomeWebsite Form Confirmation
Open ConfirmationEmail
Click on the Confirmation Link You have activated your Newsletter
Please check your Spam folder in your Email account.
Do you have any further questions? Please feel free to get in touch with us at + 0800 555 55 55 or send an email to [email protected].
Please add [email protected] to your address book.
These are the next steps…You should just have received an Email from us
Continue
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Confirmation Page
Say „Thank you“
Next step
Inform
DOI WelcomeWebsite Form Confirmation
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Double-Opt-In Email
WelcomeWebsite Form Confirmation DOI
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Welcome Page
Website Form Confirmation DOI Welcome
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Welcome Mail
Website Form Confirmation DOI Welcome
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Pros & Cons of DOI
Pro
Only people who are truly interested will Double Opt-In
Response rates will be higher (up to 20%)
You’ll always have proof of the Double Opt-In
> Nobody can sue you for spamming
Con
Worry that people will never follow through the confirmation link
But: If someone is NOT willing to click a simple confirmation link, do
you think they’re really going to read your emails or respond to
them?
Quantity
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Quality vs. Quantity
DOI
COI
SOI
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Why Double Opt-In?
Legal obligation (e.g. in Germany)
Best practice for ISPs
Better deliverability
Strong permission
Passionate users with higher response rates
Because it’s included and default
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Maslak Mah. Akasya Sok. Mashattan B2/32
34398 Şişli Istanbul
Telefon: +90 212 330 34 01
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