Download - WP-Brighton: When Brands Become Publishers
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Brand publishers
What the W.P. does that mean?
WP-BrightonSeptember 2011
@amayfieldbrilliantnoise.com
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Fell in love withWordpress
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Would you like disruption to go with that Wordpress?
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Did you know?Cauliflowers are fractal
image (cc) Jim Larson
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So ispublishing
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FearThrills LearningRisk Literacy
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“Marketers are generating ever-escalating amounts of content, often becoming publishers... on a global scale.”David C Edelman, McKinsey & Co
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What does that actually mean?
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“Like jumping off a cliff”First time blog poster
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- Many-to-many
- A personal communication first
- Instant feedback
- Scope for error (and terror)
The intimacy of Wordpress/social
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- Efficient commissioning and use
- Professional producers and editors
- Understanding consumers
Content supply chain
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Practical starting points...
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Developing publisher systems
© 2011 Brilliant Noise
Governance Presence Systems
Principles
Risk
Investment
Performance
Owned
Networks
Flow
Stock
Listening
Business
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© 2011 Brilliant Noise
Trajectory
GuidingPrinciples
Guidance notes
RiskPlanning
Measurement
Vision
Skills
Governance
Project management
Legal
Policies
LiteracyEvaluation
Businessobjectives
Certification
Context
Governance
Systems
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- Professional: Editorial & community management
- Calendars
- Editing
- Legal
- Personal: Digital literacy
- Sharing as a way of working
- Living in networks
Personal & Professional
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Video http://goo.gl/nDoDk
- Networks
- Understanding yours
- How they work
- Sharing
- By default
- Focus and flow
- When and how to use the social web
Super Skills (for any knowledge worker)
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Learning toshare
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Earning attention
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Workingin the network
Image © 2011 Paolabililty
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Book: meandmywebshadow.com
- Be the best/first source of information about you
- Understand your networks
- Be present, be useful
- Get a thicker skin
- Lines between public and private
Web shadows and digital footprints
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PresenceSystems LiteraciesTalent
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Discussion
Further Reading and notes at:
@amayfieldantonymayfield.com