“…cohesive with page content…”
Screen grab slide with lines that mean things.
1. Instagram Ads
2. Lead Gen Ads
3. Dynamic Product Ads
4. Canvas
5. Video Ads
I’ll be talking about…
Facebook Advertising
1. Instagram: It’s not just pics of your dinner
• 22% of people in Ireland have an Instagram account , half of these log in daily
• 400 million monthly active users (more than Twitter & Snapchat)
Who’s on it?
Why Instagram ads are the bee’s knees
2. Lead Gen Ads: The
Google Killer
• CPL €4.65• 96% Cheaper than a lead from press • Targeting: Website visitors, emails, lookalikes
Case Study 1: Motivation
Clinics
• CPL: €2.83• Since starting FB Lead Ads, there has been a
1120% increase in leads • Targeting: Amanda Brunker, Body
modification, Lingerie, Wonderbra or Bikini Models
Case Study 2: Avoca Clinic
• CPL: €0.39• 467 New Emails• Targeting: Fashion interests, similar
brands• Customer match, custom audience
Case Study 3: iClothing
2. Dynamic Product Ads: Facebook Remarketing on
Steroids
• Next level advertising - Automation
• Relevance
• Cross Sell / Up Sell
Why DPAs are brill
• Relevance: Your ads only show the products that potential customers were already looking at
• Saves Time: No Need to create multiple ads for every product or product line
• Cross Sell / Up Sell
Why DPAs are brill
- Its shiny and new
- Full screen immersive experience
- No coding
Why Canvas is
Fab
4. Facebook Canvas: Fancy Pants Way of Showing
Images
€0.005
- So feckin’ cheap!
- Collect Audiences, Segment and Retarget
- Great way to get brand message across
Why Facebook Video ads are
Gorge
Thanks!