Download - Why Your Non-Profit Needs Millennials
Why Your Non-Profit Needs
Millennials
Felicia Bates
@felbates
Ph
oto
by:
Te
nd
enci
Demographics
18-34
92 million
9/11
information age
social media movement
What The Media Says
Lazy
Selfish
Coddled
Misunderstood
What We Say
We care about education, poverty, and
environmental change
Ph
oto
by:
Han
s G
erh
ard
Me
ier
“We prefer building our own system,
on our own terms, and we
enthusiastically bring along others
who share our vision and can help.”
-Cause For Change
Donations
83% donated in 2012
70% donate online
47% donate via crowdfunding
Ph
oto
by:
So
lar
Ma
p P
roje
ct
Ph
oto
by:
Kib
oo
$300 billion
16% unemployed
$42K at age 30
Ph
oto
by:
Dan
iel B
orm
an
Volunteering P
ho
to b
y:
Mo
vin
g M
ou
nta
ins T
rust
Biggest difference
Use skillset
Micro-volunteering
57% volunteered
81% learn via friends and family
Peer influence
Ph
oto
by:
VA
Sta
te P
ark
s S
taff
Top 3 things you will need to engage
with Millennials…
A Website
Social Media
Facebook, Instagram, & Twitter
150 Followers
Content is King
Newsletters
We are the future… P
ho
to b
y:
Rob
bie
Sh
ad
e
“We are starting to tear down the
formal structures of process in an
effort to design, craft, and create an
environment that will yield even
greater impact in the community.”
-Cause For Change
Ph
oto
by:
Squ
ire
Mo
rle
y
Photo by:Martica
Ph
oto
by:
Be
tsy W
ebe
r
