why your non-profit needs millennials
DESCRIPTION
Volunteers, Board Members, & Donors Alike - Learn How You Can Engage & Benefit From the Millennial Generation! Did you know that 75% of Millennials gave money to charities in 2011? What about the fact that in 2013 52% of Millennaials said they would like to give donations monthly? You will learn all about what drives the Millennial Generation to volunteer, donate, and work in the NPO industry. You'll find out how they prefer to give online, how they act in the moment, and how they utilize social media and mobile apps! Non-profits need Millennials! Learn how to bring them on board so that they can fight for your cause and expand your donor base. They will help organizations level up their marketing and technology usage. Join Felicia Bates as she takes an in depth look at the Millennial Generation and how they can make a positive impact on your organization. Her unique view stems from being a Millennial herself along with her experience as a web designer for non-profits.TRANSCRIPT
Why Your Non-Profit Needs
Millennials
Felicia Bates
@felbates
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by:
Te
nd
enci
Demographics
18-34
92 million
9/11
information age
social media movement
What The Media Says
Lazy
Selfish
Coddled
Misunderstood
What We Say
We care about education, poverty, and
environmental change
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by:
Han
s G
erh
ard
Me
ier
“We prefer building our own system,
on our own terms, and we
enthusiastically bring along others
who share our vision and can help.”
-Cause For Change
Donations
83% donated in 2012
70% donate online
47% donate via crowdfunding
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So
lar
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p P
roje
ct
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Kib
oo
$300 billion
16% unemployed
$42K at age 30
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Dan
iel B
orm
an
Volunteering P
ho
to b
y:
Mo
vin
g M
ou
nta
ins T
rust
Biggest difference
Use skillset
Micro-volunteering
57% volunteered
81% learn via friends and family
Peer influence
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VA
Sta
te P
ark
s S
taff
Top 3 things you will need to engage
with Millennials…
A Website
Social Media
Facebook, Instagram, & Twitter
150 Followers
Content is King
Newsletters
We are the future… P
ho
to b
y:
Rob
bie
Sh
ad
e
“We are starting to tear down the
formal structures of process in an
effort to design, craft, and create an
environment that will yield even
greater impact in the community.”
-Cause For Change
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by:
Squ
ire
Mo
rle
y
Photo by:Martica
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Be
tsy W
ebe
r