why your non-profit needs millennials

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Why Your Non-Profit Needs Millennials Felicia Bates @felbates [email protected] Photo by: Tendenci

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Volunteers, Board Members, & Donors Alike - Learn How You Can Engage & Benefit From the Millennial Generation! Did you know that 75% of Millennials gave money to charities in 2011? What about the fact that in 2013 52% of Millennaials said they would like to give donations monthly? You will learn all about what drives the Millennial Generation to volunteer, donate, and work in the NPO industry. You'll find out how they prefer to give online, how they act in the moment, and how they utilize social media and mobile apps! Non-profits need Millennials! Learn how to bring them on board so that they can fight for your cause and expand your donor base. They will help organizations level up their marketing and technology usage. Join Felicia Bates as she takes an in depth look at the Millennial Generation and how they can make a positive impact on your organization. Her unique view stems from being a Millennial herself along with her experience as a web designer for non-profits.

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Page 1: Why Your Non-Profit Needs Millennials

Why Your Non-Profit Needs

Millennials

Felicia Bates

@felbates

[email protected]

Ph

oto

by:

Te

nd

enci

Page 2: Why Your Non-Profit Needs Millennials
Page 3: Why Your Non-Profit Needs Millennials

Demographics

18-34

92 million

9/11

information age

social media movement

Page 4: Why Your Non-Profit Needs Millennials

What The Media Says

Lazy

Selfish

Coddled

Misunderstood

Page 5: Why Your Non-Profit Needs Millennials

What We Say

We care about education, poverty, and

environmental change

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Han

s G

erh

ard

Me

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Page 6: Why Your Non-Profit Needs Millennials

“We prefer building our own system,

on our own terms, and we

enthusiastically bring along others

who share our vision and can help.”

-Cause For Change

Page 7: Why Your Non-Profit Needs Millennials
Page 8: Why Your Non-Profit Needs Millennials

Donations

83% donated in 2012

70% donate online

47% donate via crowdfunding

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Page 9: Why Your Non-Profit Needs Millennials

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Page 10: Why Your Non-Profit Needs Millennials

$300 billion

16% unemployed

$42K at age 30

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iel B

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an

Page 11: Why Your Non-Profit Needs Millennials

Volunteering P

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g M

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nta

ins T

rust

Page 12: Why Your Non-Profit Needs Millennials

Biggest difference

Use skillset

Micro-volunteering

57% volunteered

81% learn via friends and family

Peer influence

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Page 13: Why Your Non-Profit Needs Millennials

Top 3 things you will need to engage

with Millennials…

Page 14: Why Your Non-Profit Needs Millennials

A Website

Page 15: Why Your Non-Profit Needs Millennials

Social Media

Facebook, Instagram, & Twitter

150 Followers

Content is King

Page 16: Why Your Non-Profit Needs Millennials

Email

Newsletters

Page 17: Why Your Non-Profit Needs Millennials

We are the future… P

ho

to b

y:

Rob

bie

Sh

ad

e

Page 18: Why Your Non-Profit Needs Millennials
Page 19: Why Your Non-Profit Needs Millennials

“We are starting to tear down the

formal structures of process in an

effort to design, craft, and create an

environment that will yield even

greater impact in the community.”

-Cause For Change

Page 20: Why Your Non-Profit Needs Millennials

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Page 21: Why Your Non-Profit Needs Millennials

Photo by:Martica

Page 22: Why Your Non-Profit Needs Millennials

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