Copyright © 2013 Fredrickson Communications
Joyce LaseckeJanuary 28, 2014
What MattersFredrickson Communications
Copyright © 2013 Fredrickson Communications
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Professional skills
and experienceInterpersonal skills
Ability to representFredrickson
Versatility and flexibility
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Experience in
Workplace
Learning
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Professional Skills• Instructional design—objectives, methods, delivery,
evaluation
• Content development—writing, editing, structure, design
• Project team skills—estimating, planning, status reporting, facilitating meetings
• Proficiency with tools of the trade—Articulate Studio, Articulate Storyline, Adobe Captivate, multimedia tools
• Understanding and use of profession’s principles and terms
• Familiarity with gurus and trends in the field
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Consulting Skills• Attentive listener and great interviewer
• Resourceful—researches before asking without wasting time
• Assertive yet approachable
• Curious about the big picture
• Able to make suggestions and recommendations
• Routinely asks about business objectives
• Identifies audience, purpose, scope
• Asks client about their expectations and preferences, and adapts to them
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Specific Skills & Experience
• Writing from scratch
• Working within a budget of hours
• Working on a project when you are not a SME
• Dedicated full-time to project
• Gathered information from SMEs
• Had others review work; reconciled review comments
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Interpersonal
Skills
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Interpersonal Skills
Accountability
Communication
Conflict Management
Responsibility
Flexibility
Listening
Problem solving
Relationship management
Self-awareness
Self-management
Appreciative
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Versatility
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Versatility• Project roles—project manager, web develop, visual
designer
• Special expertise—measurement and evaluation, interactivity design, user research
• Subject areas—leadership, sales, software, product knowledge
• Media arts—illustration, narration, acting, musical composition and performance
• Deliverables—eLearning, VILT, ILT, podcasts, presentations, job aids
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Ability to
Represent
Fredrickson
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Knowledge about Us
• Service areas and deliverables
• Skills and people within the company
• Key clients and projects
• Types of initiatives we’ve helped with
• Publications, peer groups, community involvement
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Demonstrate Core Values
• We are a joy to work with
• We do what we say we will do
• We anticipate needs and obstacles to limit surprises
• We are passionate about learning
• We make sure everyone wins
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Hub Activities
• Active in one or more professional organizations
• Active on LinkedIn
• Blogs regularly
• Refers prospective employees