Peel Nation: Internal comm. matters http://bit.ly/PeelNation2014

February 2014

We serve 1,254 square km of Peel Region.

242 schools37 secondary205 elementary

152,884 students42,612 secondary110,272 elementary

But not too visual

Communications

Who is your most important audience?

Internal Audience

How does this affect me?

Every time you communicate,

you shape public opinion about

you, your profession, your

school, our board and public

education.

Get to know the audience What do they want?

Communication vehicles

• strategically choose strategies and tactics based on

employee preference, communication objectives,

desired outcomes

• tailor communication for different employee groups

• tailor communication for different generations

Love me suddenly doesn’t work

Internal Communication• Use your opinion leaders

• Keep your messages simple

• Tie messages to student success/fun

• Repeat messages

• Be enthusiastic

• Encourage dissemination to external audiences

TacticsSharing your message

Effective communication

• timely

• courteous and respectful

• informative

• avoid jargon, “educationese”

• checked for spelling, grammar and punctuation

• use the most powerful communication tools

Communication strategies

Hierarchy of Effective Communications1. One-to-one, face-to-face

2. Small group discussion/meeting

3. Speaking before a large group

4. Phone conversation

5. Handwritten, personal note

6. Social media

7. Computer generated or word-processing-generated “personal letter”

8. Mass-produced, non-personal letter

9. Brochure or pamphlet sent out as a “direct mail” piece

10. Article in organizational newsletter, magazine, website

11. News carried in popular press

12. Ads in newspapers, radio, TV, magazines, posters

13. Other (billboards, skywriters, etc.)

• use the most powerful communication tools

• leverage what you’re already doing

Communication strategies

Communication strategies

• intranet

• oral/written reports to Board

• e-newsletter

• staff meetings

• start-of-year presentations

• memos/email

• work with union/federation stewards

• use the most powerful communication tools

• leverage what you’re already doing

• use technology to enhance communication

Communication strategies

Why use Twitter?

• effective platform for learning and

engaging

• open, two-way communication

• helps foster positive relationships

• gets messages out fast

• rapid-fire updates

Results

Measuring the impact

Did this communication plan, strategy, vehicle have an

impact on helping the company achieve its bottom line?

Questions

Good luck!