Download - What is graphics design
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CONTENTS
What is Graphics Design|History|
What is it about then|What is good design|
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What is Graphics Design
Graphic design is a creative process, one
most often involving a client and a designer,
and traditionally completed in conjunction
with producers of form (printers, signmakers, etc.).
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Its about communication and not
decoration
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Design is not art or lots of fancy
pictures..though there is art and fancy
pictures in design
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HISTORY
Cave paintings 30,000BC, All past
Cultures had a form.
Before printing, most books were
done by hand.
Most of which was done in
Monasteries
Books that were made were usually
religious.
!5th Century with Gutenberg
Woodblock printing with Chinese
origins
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Early Printing
Once metal or wooden letters wereset, they were arranged to form
sentences on block sets.
Which after the , the letters would bepressed on sheets of paper and theprinting would continue.
One thing to remember was changingthe layout, adding designs was a verytime consuming process
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Gutenbergs printing press spread
really quickly.
Early designers were metal smiths,
designer, publisher and typographer.
Till today some form of the printing
theory of Gutenberg is still used,
mainly for postage stamps and even
currency.
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Lithography
Used porous rock , drawon it or paint then usuage
of that to make prints, this
lead to the first popular
poster designs
ExpandedThe techniques improves
and the rotary press camenext which lead to faster
newspapers printing and
better poster design.
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WHAT ITS ALL ABOUT
It enhances the readability of your work and can both influence your audience toreact, purchase or contemplate your message, product and material
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Is it about photoshop?
No, its about a process that involves color theory , typography, composition and correct use
of different elements.
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For a business, it adds credibility. For
consumers and an audience it allows them
to connect with a product just from the wayit is represented.
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What is good design?
creates an emotional response.
justifies its creation.
inspires other designers.
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LINE
The linear marks made with a pen or brush A
shape is a self contained defined area.
DIRECTION
All lines have direction
SIZE
Area
TEXTURE
Texture is the surface quality of a shape
COLOUR
Hue
VALUE
Tone
BALANCE
REPETITION
HARMONY
UNITY
Tools of a designer
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Thanks