What are the Pros & cons ofDatabase Marketing?

Customer Database is the preciousinformation

Helpful in Identifying prospects

To decide which offer best suits whichCUSTOMER

To deepen the LOYALITY ofcustomer

To Reactivate the customer purchases

To avoid mistakes of the customers

NOT useful at every situation

Too COSTLY!!

Every one is m i g h t n o t b e customer oriented!!

NOT every customer wants relationship withthe company

Sometimes CRM assumptions may FAIL

These slides were Created by V.Sushmitha Reddy, IIITD&M Kancheepuram, during an internship by prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com