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4 | VISION
4/5.12VOLUME 33 / NO. 3
THIS ISSUE / VISION12 CHICAGO REVIEW
14 TheIndustry’sAnnual EventDeemedASuccess Vision12: An overview of the show including photos and commentary.
20 WFCPRocks! Vision12: Special events organized by and benefiting WFCP members.
22 ThePowerofPinning Vision12: The show’s first- ever Pinterest campaign generates buzz.
24 GetintheZone Vision12: Highlights from the Construction Zone on the show floor, including the CHF Academy Alumni showcase.
Detail from a winning design by Christa Young and Jan Silsby in the 2012 Envision Design Com-petition. See the full design on page 59. Cover-age of this year’s winning treatments starts on page 38. Photo by Randy Lindblad, An Echo-n-Time Photography LLC, Colorado Springs, CO.
28 ANightofDesignStars Vision12: The 2012 Envision Design and Ingenuity Work- room awards presentation.
30 WCMAAwardsRecognize IndustryAchievement Vision12: Innovation and marketing savvy earn industry respect.
32 2012NewProduct Introductions Vision12: Some of top new products and designs to be found on the show floor in Chicago.
38 2012EnvisionDesign Competition Vision12: Most (but not all!) of the winning designs. Look for the Ingenuity Workroom winners and the rest of Envision designs in the July/ August issue.
EVERY ISSUETHIS ISSUE
6 Viewpoint: WhatWe’reLovingNow Comments from contributors
8 Viewpoint:OurView President/CEO Grace McNamara
10 Viewpoint:InfoBar Demographic details from KBIS.
12 Viewpoint: I’mOfficiallyObsessedWith Susan Kostelecky on fabric details and embellishments. 62 ProductShowcase
64 What’sNext
Onthecover:The 2012 Award of Excellence in the En-vision Design Competition went to Celia Schauble, In the Pursuit of WOW! Design Studio, for this young girl’s room completed on a 45-day schedule from start to finish. Photo by: Michelle Fish, FishEye Photogra-phy, Phoenix, AZ.
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6 | VISION
WINDOW FASHION VISION MAGAZINEPresident & CEO • Grace McNamara • [email protected]
Vice President/Circulation Director • Peggy Yung • [email protected] Director • Susan Schultz • [email protected]
Managing Editor • Nichole Day Diggins • [email protected] Director & Trend Specialist • Deb Barrett • [email protected]
Office Manager • Rhianna Huizenga • [email protected] Manager • Josie Hernandez • [email protected]
SALESAdvertising & Trade Show Director • Shannon Leclair • [email protected]
Publisher’s Representative • Kerri Caldwell • [email protected]
IN THIS ISSUEContributing Writers • Susan Kostelecky
Contributing Designers: Carla Ballman, Mary Bajor, Linda H. Bassert, Mary Susan Bicicchi, Lynne Dyer, Ann and Jim Fett, Terri Horton, Ysaue Ishikawa, Robin Jordan, Nancy B. Letts, Ellee Nolan-Asaro, Judy Peters, Heather Rabold,
Celia Schauble, Jan Silsby, Connie Valente, Kathy Wakeman, Christa Young
Special thanks to:Terri Booser and Cheryl Draa
2012 EDITORIAL ADVISORY BOARDDonna Elle, Donna Elle Seaside Living
John Fitzgerald, ComfortexNeil Gordon, Decorating with Fabric
Joyce HoltSusette Kubiak, Drapery Connection
Rory McNeil, TechStyles Window Covering Products Inc.Tom Perkowitz, B&W Window Fashions Inc.
Jane Shea, Blinds Unlimited
CIRCULATIONNCS Fulfillment Services • 877/344-7406 • [email protected]
Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year,
by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110;
NEW NUMBERS: Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.
com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster:
send address changes and subscription correspondence with mailing label to Window
Fashion Vision, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110. Allow 60 days
for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/
yr. Foreign (includes airmail postage). Single copies/back issues $6 each, except for special
issues, which are individually priced. (Payment must accompany order.) Copyright ©2010
by AIM Communicaations LLC. Reproduction in whole or in part without written permis-
sion prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return
Address: Station A, PO Box 54, Windsor, ONT N9A 6J5
WF-VISION.COM
Window Fashion Vision magazine makes every attempt to credit each person involved in
the process of creating a window covering and will not be responsible for crediting any
person whose name, company or participation did not surface during the information-
gathering process. Crediting disputes between parties other than Vision magazine are
solved at the discretion of those involved.
WHAT WE’RE LOVING NOW …
Heather (Better Returns)To give a client a clean and updated look, when I do stationary panels, I have been using the 3/4" iron rods with the curved bent returns to the wall. It elimi-nates a finial at the end of the rod and gives a softer finish. For some clients’
windows, the builder has not given adequate room from the edge of the window to the corner; this approach gives a finished look to both ends of the rod, rather than using an end cap at one end and a finial at the other.
Mary Susan (Vintage)I love finding great vintage pieces. I recently designed a home in the south of France, incorporating vin-tage pieces from local shops in the Chicagoland area, as well as from the Provence region. I had a faux-finish artist refurbish
some of the finishes. Adding vintage leather books, dishes, lamps and small tables can add just the right character to a space, especially if the client has a traditional mindset.
Ellee (Interior Arts)I love to draw. As an inte-rior designer I strive to be-come the character of my client and give them their own unique style—draw-ing helps me accomplish this. I am able to hold the vision of spaces we are looking to enhance and
then work out our ideas in my drawings. One of my favorite moments in any project is when I step back and observe their reaction to the drawings and the transformtion it represents.
Celia (Passionate Creativity)The passion to create is what inspires and moves me. Recently, I had the op-portunity to meet an artist, Dante, while I was on a trip to Georgia. What initially caught my eye was how he bent, blended and lay-ered color. He showed me
around his workspace and I was moved by his process—all of his art incorporates strong social commentary. The work is breathtaking and the passion for it leaps off the medium. A sampling of Dante’s work can be viewed at www.czartist.com.
We’re on Facebook twice!facebook.com/wfvisionmagazine and facebook.com/vision.iwce
Keep up with all the VISION12: IWCE Chicago tweets attwitter.com/#!/VISION12IWC
Check out our Pinterest Boards Follow us and re-pinpinterest.com/wfvision/
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POLYMER AD COLLECTION_US PLOYMERS F/PG AD 1/20/12 11:30 AM Page 1
8 | VISION
he proliferation of newcommunication methods—e-mail, Facebook, Twitter,GoToMeeting,etc.—hasgiv-
enustheabilitytobeincontactwithalmostanyoneatanytime.Butinex-change,weseemtohaveforgottenoneofthegreatestgiftswehaveashumanbeings—facetofacemeetings.Thereisnothingbetterthansittingdownwithanother person and getting their fullvalue—their reactions. expressions,andemotions.Forexample, that’smewith the fabulousTobiFairley,oneofourVision12:IWCEkeynotespeakersand someone I had previously onlyknownthroughherblog.Fortunately,wedohaveoneannualin-dustryeventwherewecanmeetfacetofaceandlearnfromeachother:theInternationalWindowCoveringsExpo,recently held in Chicago. Vision12:IWCE blew into theWindy City andwithitcamethousandsoflike-mindedprofessionals interested in windowcoverings—creating them, designingthem,sellingthemandmakingmoneywith them. Whether exhibitor or at-tendee,industryprofessionalscametomeet inpersonandseewhat ishap-
peningintheindustry.Althoughsomepeople commented that the show issmaller, where else can we gather toaccomplish all that we do? Such ashold association meetings, make pol-icy, recognize excellence in productdevelopment with the WCMA Prod-uctInnovationAwards,andrecognizeexcellence in design and fabricationwith theWindow FashionVision En-vision and Ingenuity Awards. Whereelse does the industry gather to ad-dresstheissueofchildsafety,discussthe changing business climate, dobusinessonandofftheshowfloorandlearnthroughin-depthseminarsandeducational programs? If you missedChicago,youcertainlywanttoplantoattendnextyearinNewOrleans,April19-21!We’repleasedtosharesomeofthehighlightsoftheshowinthisandupcomingissues.Seepage38forcom-petitionhighlights.Regarding education, we have beenverybusyaddingtoouronlineeduca-tionalprograms.On June1st, incon-junctionwith theWorkroomAssocia-tionofAmerica(WAOA),welaunchedthe WFCP Workroom CertificationProgram.Whetheryou’relookingtobe
certifiedor justbrushuponparticu-lar topics, we have organized dozensofexcellentonlineseminarsthatyoucantakeatyourconvenience.Cominguplaterintheyear,wewillbeaddingColorCertification,BusinessCertifica-tionandmuchmore.Viewthelatestintopnotchonlineindustryeducationatwf-vision.com/workroomcertification.Inadditiontoonlineofferings, we’reexcited to bring you in-person semi-nars this fall as we re-introduce ourRegionalTourinDallasandNewJer-seyinOctober.Wearedevelopinganamazing two-day program that willtakeyourbusinesstoanewdimension!Fromdesignandcolortobusinessandfabrication,thereissomethingforev-eryone.StaytunedandwatchforourWindowFashionBusinesse-newslet-ter(signupatwf-vision.com)andvisitourwebsiteregularly!Haveagreatsummer!V
GraceMcNamaraPresidentandCEO
Power of the People
The value of face to face
VIEW
POIN
T
Power of the People
10 | VISION
InfoBarUNcontained: KBIS Consumer Profiles
At KBIS 2012 Nielson Research showcased research into five key demographic groups for home decor professionals in a presentation titled ‘UNcontained.‘ Following are some of the key data bits for each of these consumer groups.
WWW.WF-VISION.COM
ONLINE PARTNERS
www.somfysystems.com
www.vertilux.com
www.ironartbyorion.com
www.belgianshade.com
www.shuttersmart.com
www.insolroll.com
www.roc-lon.com
www.uspolymersinc.com
V
Gen Now: Age 15-34, 84 million
88%of Gen Now
want to live in anurban setting
There are
4.5 millionGen Now age 22+
and this age group willremain at 4 million or
more for the next
10 years
ONEin three
adult malesage 22-34 are
SINGLE
The national average sizefor a new home to
SHRINKto 2,152 sq. ft.
by 2015
one in five adult males
age 22-34 live alone
There will be more first-timehome owners in
2013-2018than at any time in the past 50 years.
www.skandiawf.com
www.lafvb.com
www.pksrexpress.com
www.awninginfo.com
www.astraproductsltd.com
WF-VISION.COM | MAY/JUNE 12 | 11
In our annual survey, you asked for an enhanced website, and we’ve answered.
We’ve upgraded our website to make searching and ordering easier. We’ve brought back the quick order form. You can shop by category or easily search by item name or number. Videos and instructions are linked right on the product page. And the biggest change of all — we’re securing access to pricing and shopping for Professional customers only. Our wholesale pricing is restricted with access exclusively for our trade customers.
Visit RowleyCompany.com today to experience our new and improved website.
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New website designed with the Pro
CustomeR iN miNd.
Zoomers: Age 45-65, 80 million
Every day
10,000Zoomers turn 65
and this will continuefor the next
18 years
ONE in eight Zoomers
will live to be100
82% of Zoomers would prefer to stay at homeeven after they need
day-to-day assistance.
96% are aware of changes needed to make their homes more comfortable as they age—
only 26% have made any such changes
12 | VISION
Susan Kostelecky on details and embellishments
I’m Officially Obsessed With
I love adding unique embellishments to any item I work on, so I am
fortunate to live in Texas, where clients love the idea of ‘bigger, better,
more’ and embrace custom details and finishes. ¶ There is inspiration
everywhere for these details—fashion, art and architecture provide
countless ideas for custom fabrication. A favorite new resource for
embellishment ideas is Pinterest: It is an online cornucopia of photos
and instructions about anything you can imagine. Just by typing in
‘embellishments’ on the home page, you will be presented with hun-
dreds (or even thousands) of concepts, designs and how-to tips to help
build your portfolio of ideas. ¶ These sources and photos can ‘jump
start’ the creative process—imagine these embellishments translated
into window treatment and bedding accents, the possibilties are infi-
nite! ¶ I should warn you though, once you start looking for ideas you
can translate in fabric details, you’ll become as obsessed as I am, and
begin to see amazing possibilities nearly everywhere you look! V
Fashion is often my first starting point for textile details, and oftentimes one element will catch my eye and I'll soon start seeing varitions and other interpretations of that idea all over. Then it's almost a challenge I set myself to see how i could adapt it for a cushion or a window treatment. Note: all photos on this page used with the permis-sion of the artists.
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WF-VISION.COM | MAY/JUNE 12 | 13
Susan KosteleckySKdesignscustom.com CSIsews.com
Blog:SKdesignscustom.blogspot.com
Facebook: SK DesignsSusan Kostelecky
CLOSER LOOK
Some details can be small and used as accents, such as this fabric origami piece included as a centerpiece on a small kidney pillow featuring cording and contrast fabric inserts. Or a petite (13" x 23") valance for a powder room can be decidedly more interesting by adding an undulating Celtic banding accent. And I’m eager to try my concept for using dozens of vintage buttons as decoration.
14 | VISION
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ISION12: International Window CoveringsExpo™, held April 24-26, at McCormick Place,Chicago,IL,wasdeemedasuccessbybothpar-ticipatingexhibitorsandattendees.Bringingthe
showtotheMidwestbroughtmanyfirsttimeattendeesaswellasrepeatvisitors,whiletheco-locationwithKitchen&BathIndustry Show (KBIS)wasanotherplusfortheevent.
Nearly 4,300 attendeesand exhibitors par-ticipatedinthewindowcovering industry's na-tional trade show andconference. Attendeescame from 25 coun-tries and 47 of the 50U.S.states,verifyingthatChicagoisaconvenientlocation as well as aconventionhotspot.Thesynergy between thetwoattendeecommuni-tiesofIWCEandKBISprovided the designprofessionals the bestof both industries atone venue, saving timeandmoneywhileoffer-inganexpandedrangeofseminarsandevents.
Industry Groups Share in the BenefitsIndustry associations,including the WindowCovering Manufactur-er's Association, gath-eredtopresenttheirannualProductInnovationAwardsanddiscusscritical issuessuchassafetyandregulations.TTheCustomHomeFurnishingsAcademypresented itsAlumni
VISION12: IWCE Proves its Worth
The AnnualEvent Deemed a Success
Showcaseawardsaswellasranthealways-popularConstruc-tionZoneontheshowfloor.
Other organizations on the show floor included America’sWindowCoveringBuyingNetwork,ExcitingWindows!,IDSChicagoChapter,IFDAIllinoisChapter,IIDA,WorkroomAs-
sociationofAmerican(WAOA),WindowCoveringsAssocia-tionofAmerican,(WCAA)and,ofcourse,WindowCoveringCertifiedProfessionals(WFCP).
The Horizon Shades stand was starting the moment the show floor opened, according to Tom Perkowitz, shown above providing some clients with with new product information. “Vision12 was a great opportunity to show our new prod-ucts”, said Bill O'Connor, president of Horizon Shades, B & W. “Virtually every display in our stand had new fabric and decorative hardware. And all of our shades featured B&W’s Cordless ONE Controls—no cord locks or clutches.” Photo: Brandy Stoesz
WF-VISION.COM | MAY/JUNE 12 | 15
Design Artby ORION
Coming Soon! Celebrate Your CreativitY...
designartbyorion.com • [email protected](877) 476-6278
The InternationalWindow Covering Exchange Group pre-sented its annualValerie Bursten Scholarship, which alongwith the CHFAcademy showcase, complemented the 25thAnnual Window Fashion Design Competition awards. The2012overallwinnersinthedesignercompetitionwereCe-liaSchaubleasAwardofExcellencewinnerandOlgaPoly-anskayaarecipientoftheWorkroomoftheYearaward.Seemorecoverageofalloftheseeventsstartingonpage20andthroughouttherestofthisissue.
Education For all Areas of InterestAstellarlineupofkeynotepresenters,includingCandiceOl-son,ErikBruceandTobiFairley,energizedtheaudiencebytoutingtheimportanceofinteriordesignandcelebratingitspassionanddedication.Thefast-pacedchangesandoppro-tunitiesavailableinbothfamiliarandemergingsocialme-dia platforms—Facebook,Twitter,Instagram,Pinterestandmore—wereexploredandexplained.“IhadplannedtoPinanycoolhardwareandshadesolutionsIsawat theshow,”saidAnnMoore-Spencer,WFCPSpecialist,ofBeyondDrap-eryLimitedinTrinadadandTobago.“IhavemywebsiteandcompanyFacebookpagelinkedtoPinterest,whichwasacru-cialpartofmyplantorevampmymarketingandsocialmediaefforts.IthinkPinterestboardsareagreatwayformyclientstoappreciatethevalueoftheseconferences—thecontinuingandadditionaleducationIuseontheirbehalf.Nottomentiontheygettobeexposedtocoolnewhardware.”Otherpopularseminartopicsincludedthosethatdovedeepintothecomplexbusinessissuesfacingtheindustry,suchastheFutureoftheIndustryPanelhostedbyExcitingWindows!andSteveBursten,whichwaspartofaday-longsessionofCEOroundtablesandbusinessseminars.
And,asalways,thecoloranddesigntrends,productfabrica-tionanddesignshowcaseseminarswereincrediblypopularasattendeesusedtheannualshowtoresearchnewidesfortheirportfoliosandinspiretheirclients.
“Ihaveattendedeveryshowforthelastfiveyears,”saidTiffa-nyCassidy,WFCP,ofLagnappeCustomInteriorsinSt.Thom-as,VI.“IcantrulysaythatattendingtheshowannuallyhasmadethesinglebiggestimpactonmybusinessofanythingIdoforprofessionaldevelopment!WhenIhavethechancetomeetwithothersanddiscussthelatesttrendsaswell,it'sareallyexcitingopportunity.”
Vision13:IWCEwillbeheldApril19-21,2013attheMori-alConventionCenterinNewOrleans,LA.“IWCEisavitalpartofourmarketingplan.Itisanessentialopportunityasweconnectwithalargenumberofexistingcustomersinonelocation,”saidMicheleLeeofSanBenitoShutter."Ofcourse,wearealways thrilledwith thenewcustomercontactswegenerate.Itisamazingwhatisaccomplishedinthreeshortdays! San Benito Shutter is looking forward to New Or-leans—2013!”V
16 | VISION
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Be DifferentBe Nice
Ergo SeriesTransmitter
Nice presents the newest cutting-edge Era range of smart tubular motors especially suited for indoor shade control.
NICE, THE RIGHT CHOICE IN INTERIOR AUTOMATION.
Technology. Ease. Reliability.
www.niceforyou.com
Nice USA Inc.12625 Wetmore Road, Suite 218 San Antonio, TX 78247Toll. +1.877.786.7133 Ph. [email protected]
16531-01 NICE Window Fashion Vision May-June 2012.01.indd 1 4/11/12 4:27 PM
THIS PAGE: Education is key part of any Vision experience. Kate Smith hands out some color swatches during her seminar on color trends; Linda Merrill talks with attendees after her session on branding through social media; and attendees get detail shots of some of the many innovative designs unveiled during one of several showcase presentations.
OPPOSITE PAGE: Vendors discussed new products and services with at-tendees. Clockwise from top left: Somfy, Belagio, ABO, Kirsch, Rose Lace and Smartroll.
Photos by: Brandy Stoesz
18 | VISION
More from the show floor. Clockwise from top left: Hangzhou Langfan Export and Import Co., Ltd., Norman Shutters, BTX, Catania Silks, Insolroll.
Photos by: Brandy Stoesz
20 | VISION
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WFCP Rocks!That was the general consensus of WFCP members—reinforced yet again after event-filled days in Chicago. In addition to initiating the show’s first Pinterest campaign (see pages 22-23), WFCP ran an information booth on the show floor and sponsored several very popular seminar sessions. Special thanks to the WFCP executive commit-tee for helping to manage these events, and to all the WFCP members for the assistance at the show and their enthusiasm for education in all its forms. V
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OPPOSITE PAGE, Clockwise from top left: Penny Purcell cheerfully answered questions at the WFCP booth; Erik Bruce wowed attendees with his innovative, couture-level contemporary window de-signs, so much so that he was immediately asked to speak again next year in New Orleans. Special thanks to Vertilux for its sponsorship of his presentation; Attenddes gathered to examine Tobi Fair-ley’s designs and books, after her special WFCP keynote; A detail of some of Fairley’s textile designs.
THIS PAGE: From the top: The panel discussion, led by Deb Barrett and featuring Erik Bruce, Tobi Fairley, Melinda Peters Elliot and Cheryl Draa covered a wide range of interior design topics; Certain conversations were so engrossing, they continued after the panel’s time was up; Gillian Wendel, left with Tobi Fairley, center, and Susan Kostelecky.
All photos: Brandy Stoesz
22 | VISION
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The Power of PinningA new addition to the social media surrounding Vision12: IWCE were the VisionSpotters, a group of attendees who shared their favorite experiences at the show—including seminars, meetings, products, displays and yes, even meals—with followers via Pinterest. These window fashion design professionals shot and pinned hundreds of impressions from Chicago, resulting in over 2,400 combined comments, repins, ‘likes’ and followers. See their boards online at Pinterest.com/ visionspotters. V
RIGHT: Special thanks to Cheryl Draa for organizing the Vision Spotters, shown here far left, at a pre-show meeting with: Carol Collins, WFCP Expert; Marie Mou-radian, WFCP Master; Michelle Eaton, WFCP Master; Anne Lub-ner, WFCP Specialist; Ann Moore- Spencer, WFCP Specialist, Diane Sherman, WFCP; Caral Ballman, WFCP Specialist; Terri Horton; Jill Ragan Scully, WFCP Master.
BELOW: The Vision Spotter "I’ve been Pinned” board popped up on displays and products across the show floor, indicating how thoroughly this group checked out everything there was to offer at Vision12: IWCE.
ABOVE: The Pinterest page for the Vision Spotters gives a quick overview of all the boards created at the show, including a few dedicated just to exploring the city. Congrat-ulations to Diane Sherman, who won the Pinterest challenge—her prize is an all-access pass to Vision13 in New Orleans. "I wanted to be a Vision Spotter because I always find inspiration at the conventions,” said Sherman. “I have been attending them for 16 years and I get my inspiration from these events. I wanted to share that with all of my follow-ers.”
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THIS PAGE: A portion of Diane Sherman’s winning board, above, along with boards from two other prolific pinners, Anne Lubner and Brenda Baxter. “The most fascinating thing to me,” said Draa, “was that while we all saw the same things these insights were translated differently by each Spotter. I’ve heard from participants and vendors alike about how much they appreciated seeing through each of these perspectives.”
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Get in the ZoneAlways one of the most popular sections on the show floor, the Construction Zone, sponsored by CHF Academy, packed dozens of demos and hands-on learning opportunities into three busy days—and that doesn’t even take into account the special shows, or two head-to-head competitions (one for slipcovers and another for drafting and draping). Thanks to the indefatigable Terri Booser for coordinating the events and schedule at the Construction Zone, as well as to all the CHF Academy instructors who donated their time and talents on the show floor. V
There was literally always some-thing going on in the Construc-tion Zone—attendees could try their hand at pattern-making, ruching and ruffling techniques, working with grommets, learning the basics of slipcovers and much more. And when there wasn’t a demo session running, there were the six beautiful window treat-ments from the CHF Academy Alumni Showcase to admire and examine.
All photos: Brandy Stoesz
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CHF Academy Alumni Showcase: “The Electric Salsa” by Carla Ballman of Spring Creek Designs, Dennison, MN.
CHF Academy Alumni Showcase: “Distinctive Scrolls” by Judy Peters of Palmetto Drapery, Anderson, SC.
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CHF Academy Alumni Showcase: “Masquerade” by Robin Jordan of La Ruche Window Couture, Slidell, LA.
CHF Academy Alumni Showcase: “TuTu Sweet” by Mary Bajor, CWTC of The Beautiful Window, Brewster, NY.
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CHF Academy Alumni Showcase: “Deconstruction Zone” by Nancy B. Letts of Pine House Drapery, East Jordan, MI.
CHF Academy Alumni Showcase: “Gone Full Circle” by Terri Horton of Puget Sound Draperies, Tacoma, WA.
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A Night of Design StarsThis year the Envision Design and Ingenuity Workroom award ceremony made room to honor more industry superstars, in-cluding both the announcement of the Valerie Bursten Scholarship Award, sponsored by the International Window Coverings Exchange Group; as well as the designers behind the Custom Home Furnishings Academy Alumni Showcase treatments. In all, it was a night to celebrate creativity and excellence in the art of custom window fashions. V
ABOVE: Grace McNamara, left, publisher of Vision magazine, and Steve Bursten, right, congratulate Cheryl Hendricks, center, the recipient of the 2012 Valerie Bursten Scholarship Award, sponsored by International Window Covering Exchange Group.
RIGHT: It was a full house for the annual award ceremony, hosted by Vision magazine and sponsored by Hunter Douglas. One of many highlights of the evening was the industry overview pep talk given by Hunter Douglas Vice President Joe Jankoski, who addressed, among other changes the industry has experienced, the importance of keeping up with technology and staying relevant to a new generation of consumers.
BELOW: A recent addition to the evening has been the presenta-tion of the CHF Academy’s Alumni Showcase. This year featured from left to right: Jeanelle Dech, CHF Academy Executive Director; Terri Booser, Curriculum Director; Mary Bajor, CWTC of The Beauti-ful Window; Carla Ballman of Spring Creek Designs; Terri Horton of Puget Sound Draperies; Robin Jordan of La Ruche Window Cou-ture; Nancy B. Letts of Pine House Drapery; Judy Peters of Palmetto Drapery.
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FAR LEFT: Celia Schauble won the 2012 Award of Excellence sharing the tale of her winning project—a bedroom rede-sign that had to be completed on a 45-day schedule. See her winning design starting on page 38 of this issue.
LEFT: Olga Polyanskaya won the 2012 Workroom of the Year award and could not stop grinning with happiness throughout her speech. Her project, as well as the other Ingenuity award winners will be featured in the July/August issue of Vision magazine.
LEFT: Almost every winner in both the Envision Design and Ingenuity Workroom competition were in at-tendance, and gathered at the end of the evening for a group photo with sponsoring hosts Grace McNamara and Joe Jankoski.
LEFT: This year once again featured presentation boards from the winning designers and workrooms, complete with samples, renderings, mini-mock-ups and other intriguing details, such as this one by Nancy Sibrava, who won second place in the Envision Commer-cial Treatments category.
All photos: Brandy Stoesz
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WCMA Awards Recognizes Industry AchievementsVIsion12: IWCE had the honor of hosting the annual Window Covering Manufacturers Association (WCMA) awards presen-tation ceremony. “WCMA applauds each of this year’s engineering and design teams for their technical and style achieve-ments.” said Ralph Vasami, executive director of WCMA. A panel of design community experts reviewed manufacturers’ submissions across an array of product categories, including: cellular shades; drapery hardware; ‘green’ products; mo-torization; Roman, roller, and pleated shades; shadings and sheers; shutters; specialty and miscellaneous products and applications; and vertical and panel tracks. ¶ Vasami thanked the judges for the 2012 awards: Susan Hirsh, North American manager for decorative programs, Benjamin Moore & Co; Susan Huckvale Arann, interior designer and president, American & International Designs, Inc.; Colette Scanlon Ortiz, Design Editor, This Old House; and Kimberly Scappaticci, Design Director, Wallauer's Design Center.¶ For a complete list of winning products, with photos and descriptions, go to www.wcmanet.org. V
ABOVE: Lynn Amundsen of Ona Drapery Hardware Co., Inc., center, accepted the award for best new technical innovation in drapery hardware. She is seated between Marjorie Thompson, left and E. Duane Thompson, right, both of Thompson Design.
LEFT: Joe Jankoski, vice president at Hunter Douglas, left, along with Grace McNamara, publisher of Vision magazine and producer of the Vision12: IWCE show, center, served as introductory hosts for the ceremony. The presentation of the awards was handled by WCMA executive director Ralph Vasami, right.
ABOVE: Atul Patel of Orion Ornamental Iron, Inc., with Kay Blair and Edward siaotong, accepted awards for in the drapery hardware category, both win-ning and taking honorable mention for best new style concept with two different products, and winning most innovative overall concept with a third product—practically a sweep of the category!
ABOVE: Tom Marusak and John Fitzgerald of Comfortex Window Fash-ions, took home honorable mention for best new marketing technol-ogy in the merchandising category.
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ABOVE: Marilyn Stern, left and Sandra Myres, right of Pleat Pin Drapes, which won an honorable mention in the drapery hardware category for best new technical innovation.
BELOW: A team from Somfy was on hand, including Deirdre Brower, Dan-iel Niemirka and Gina Lutkus, to accept best new technical innovation and most innovative overall concept in the ‘green’ category for TaHomA®, its integrated light and window treatment control app.
All photos: Brandy Stoesz
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2012 NEW PRODUCT INTRODUCTIONS
Adco OnSite FabricareAdcoOnSite.comAdco OnSite Fabricare (formerly Squib-Co Solutions) introduced a new com-pany name and logo as a result of a corporate purchase. “Customers were happy to see the words ‘OnSite’ back in our brand,” said Jeff Berkowitz, “and pleased with the additional resources we can now offer with the backing of an internationally recognized company as our corporate parent.”
Bella ShuttersBellaShutters.comThis eight-foot oval shutter is one of 11 installed in the penthouse of the Waldorf Astoria Chicago, custom-fabricated by Bella Shutters. Lucien LaGrange, the architect who oversaw the renovation of the hotel, comment-ed that the shutters, which operate on an internal gear system, were “works of art.” Bella Shutters, a Chicago-area manufacturer, won the contract based on its quality solutions, reasonable delivery schedule and local produc-tion.
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BrimarBrimarInc.comBrimar custom bends drapery poles to accommodate bay and bow window configurations. Choose from seven metal hardware collections, each offering a distinctively different style to suit a broad range of window projects. Inquire about Brimar’s pole bending services or request a quote today. 800/274-1205 or [email protected]
Great Lake Woods, Inc.GreatLakeWoods.comDesigner’s Choice offers decorators and designers colored horizontal blinds and cornices, made out of 100% North American hardwoods with a 100% eco-friendly finish. The ready-to-assemble cornices have the benefit of reduced cost to ship, are easy to assemble and take little time to install. “Visitors to our stand adored the bright and bold Designer’s Choice colors,” said Katie Malmstadt, “especially in the new tex-tured/modern wood cornices.”
Jim Fine Wooden Products Co.,LtdJimFineShutters.comThe high-quality natural wood selected by Jim Fine Wooden Products is guar-anteed for stability, straightness, smoothness and to result in a good finish. This means improved efficiency and reduced labor costs, for a more competitively priced product. According to company representatives at the show, clients reported that business is looking up and their outlook for the future contin-ues to be positive. For more information contact [email protected].
advanced solar shades
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2012 NEW PRODUCT INTRODUCTIONS
Phifer IncorporatedPhifer.com
Phifer introduced three new fabrics: SheerWeave® Style 4000/4100 and 4400 series fabrics with Dow ECOLIBRIUM™ bio-based plasti-cizers; SheerWeave® Performance + Style 2500 (shown above) which includes the highly reflective prop-erties of a metallized coating and SheerWeave® Infinity2™ in which the core yarn and coating are PVC-free, lead-free and 100% recy-clable. In addition nearly a dozen new patterns and colors of the popular SheerWeave® Style 5000 line received excellent response at the show.
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Orion Ornamental IronIronArtByOrion.comOrion introduced its iron 3D Drapery Hardware line and previewed Design Art, a new wooden drapery hardware line—which both won WCMA Awards. The 3D line features rods which curve around, placing the finials in front of the rod. Design Art, which will be introduced later this summer, includes all original designs for wood rods—decorative finials, crystal finials, rod-enders, wood rod inlay designs, brackets, rings and other unique hardware pieces—each of which will be available in 58 hand-painted Décor Finishes, plus any of 11 different Accent Finishes.
QMotionQMotionShades.comAmong the several new products Qmotion displayed was its new double shade, based on the com-pany’s WCMA award-winning motor system. It allows for both light filtering and blackout mo-torized control with only a single motor, using internal batteries which are expected to last as long as seven years, along with the convenience of simple instal-lation, ease of use and low price.
US PolymersUSPolymersInc.com
The AllView polyresin shutter pro-gram allows fabricators and large retail fabricators to produce shut-ters in the U.S. and compete with imported products. Viken Ohane-sian said that response to the pro-gram was strong.
Wintec Korea, Inc./Storch International, Inc.StorchInternational.comWith customers looking for new and exciting ways to differenti-ate themselves from the compe-tition, Storch International, Inc. and Wintec Korea, Inc. focused on unique, high-quality fabrics, and components. On display were Viewmax and Roll-Up Sys-tems, striped sheer shade fabrics including Sonatine and Lunatine, (shown right) 3D sheer shades, and printed fabrics.
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Rowley CompanyRowleyCompany.comAt Vision12, Rowley Company introduced Nomad Dec-orative Grommets which can be used to add a deco-rative detail to standard grommet drapery headings or as an accent on pillows and overlays. Other new introductions included the Sure-Shade™ Encased Lift Cord Shroud Tube, the Diamond Head Upholstery Nails (which got plenty of VisionSpotter Pinterest attention) and the Finestra® Quick Ship program. The Sure-Shade™ Encased Lift Cord Shroud Tube combines a knitted tube with lift cord, making it is easier to tack to the shade, which allows the tube to be sewn directly to the shade.
TMS-MenagerieTheMerchantSourceInc.comThe Combo Traverse Rod consists of a single bracket system that supports an outer pole and rings
for stationary panels, and a ball-bearing traverse rod with fascia behind for functioning sheers. This opens up the possibility of doing a layered look without the compromised aesthetics of having to use two sets of brackets.
Uni-Soleil Ent. Co., Ltd.Uni-Soleil.com.twThe day-and-night pleated shade from Uni-Soleil is different from the traditional cord operation, operat-ing with just one click. The shade is constructed with two layers fabric and with one click the consumers can change the blind color, having either light and privacy quickly and automatically.
ZMC Window Covering SuppliesZMC.caZMC Window Covering Supplies showcased a num-ber of new and innovative products aimed at the manual and motorized roller shade industry includ-ing the ZMC Smart Cassette in 3" and 4"; a 5.5" head pocket system; the CM/CS Series Architectural Shade Systems and aluminum motor tubes, adaptors and drives for Somfy motors. All of these products are designed to increase productivity and offer ease of installation.
SMA 400 WF Ad_OL.indd 1 WednesdayMarch/14/12 1:45 PM
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DESIGN CONCEPT
For those who may not have young girls in their extended families, this room may be your first introduction to Pinkalicious, a series of books based around the title character and her love of all things pink—the clear starting point for the project designer Celia Schnauble dubbed ‘Pink Paradise’.
Schauble was given a tight 45-day deadline by the client, and although the existing bed-ding and furniture would be used in the redesign, meeting that goal was still going to be a challenge. She immediately realized everything—labor and resources—needed to be sourced locally and that she could only specify in-stock goods. She started by working on softening the boxy room, dominated by the sliding glass doors, by reconfiguring the furniture placement.
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AWARD OF EXCELLENCE & FIRST PLACE, TOP TREATMENTS
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It was truly a celebration of window treatment art atthe 2012 awards ceremony. In addition to the awardsfor the 2012 winners of the Envision Design andIngenuity Workroom competition, Steve Bursten ofthe International Window Covering Exchange Grouppresented the Valerie Bursten Scholarship Award.Next,JeanelleDech,CustomHomeFurnishings(CHF)Academy Executive Director and Terri Booser, CHFAcademy Curriculum Director, introduced six inno-vative designs as part of the CHF Academy AlumniShowcase.Onthefollowingpagesweshowcasesomeofthe 2012 Envision Design competition winners.Watchfor more Envision winning designs, along with theIngenuityWorkroomwinnersintheJuly/Augustissue.
“I like to work with elements that are already in the space because it helps create an organic flow within the room,” said Schauble. In this project she used the headboard as inspiration for the design of the cornice and the bed corona.
As part of her goal to ‘soften’ the room, the cornice was designed with no right angles and the corona was bowed to accentuate the placement of the bed. Design approval and pre-prep with the workroom went off without a hitch, but unfortunately the cornice fabric went from ‘in-stock’ to ‘backordered’ in the short amount of time this step took.
The solution was to create the desired tufted look using a solid pink fabric selected in the same color as the drapery fabric. This presented a bit of a mathematical puzzle for the workroom, as they experimented with various proportions to achieve the correct effect. It was finally determined to have the pattern radiate from the center.
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This change meant rather than use the thicker self-cording Schau-ble had originally specified, the detail was switched to a double row of welting. Additional details include iridescent beaded trim and Diamond Head tacks to add visual interest and accentuate the shape of the cornice.The final step was to add a ruffled edge in the form of crinkle sheer for a final softening element.
DETAILSCREDITS: Designer: Celia Schauble, In The Pursuit of WOW! Design Studio, Phoenix, AZ. Workroom: Linda Tully, Custom Coverings, Peoria, AZ. Install-er: James Fuller, House to Home Window coverings, Peoria, AZ. Carpenter: John Tomesek, Phoenix, AZ. Photography: Michelle Fish, FishEye Photogra-phy, Phoenix, AZ. Headshot Photography: Beth Blemaster, Phoenix, AZ. Wall Treatment: Suzanne Whitaker, Passion 4 Murals.
SOURCES: Velveteen: Novel Fabrics, 34376/Wyford in Fuchsia. Velveteen: H&R Fabrics, 5184V in Lime Peel. Glass bead cord edge: H&R Fabrics. 5142V in Fuchsia Iris. Upholstery Tacks: Diamond Head, Kaleidoscope Diamond. Sheer Crinkle Trim: Fabric Depot. Drapery: Fabricut Fabrics, Topaz in Lotus.
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FIRST PLACE, COMBINATION TREATMENTS
DESIGN CONCEPT
As a lengthy whole-home renova-tion project began to draw to a close, Heather Rabold’s clients began to turn their attention to the interior details of their Mission-style family room. A large space featuring both a beautiful stone fireplace and stun-ning views overlooking a rural valley, the clients wanted a feeling of stylish
comfort for a room where they knew they’d be spending much of their time.
Deciding that a layered look would be in keeping with the mood of the room, but also aware that the treatments should not distract from the view or com-pete with other elements in the room, the approach was to be classic and subtle. The rich warm tones of a Stroheim & Romann linen print is comple-mented by the understated texture of grasscloth shades. The finishing touch is the aged bronze drapery hardware, allowing the design to accentuate the existing Stickley sectional as well as the room’s architectural elements. .
DETAILSCREDITS: Window Treatment Designer: Heather Rabold, WFCP Expert, Sheffield Furniture and Interiors, Malvern, PA. Interior Designer: Paige Pat-terson, IDS, Sheffield Furniture and Interiors. Panel Workroom: Merrill Y Landis, Ltd. Telford, PA. Drapery Workroom Coordination Manager: Susan Watson. Installer: Richard Lerch, Richard Lerch Installations, West Chester, PA. Photographer: Jon Friedrich, Sheffield Furniture and Interiors.
SOURCES: Woven wood shades: Lafayette Venetian Blinds. Drapery fabric: Stroheim and Romann. Drapery hardware: Carole Fabrics
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This enormous wall of windows needed a design that would complement the traditional interior while emphasizing the ‘wow’ factor. In addition to the sheer scale of this project, the design also need to take into consideration that two of the ‘windows’ that are actually doors to the terrrace, as well as the fact that client wanted the design to tie in with a pole swag treatment on another double-height window in the foyer.
Because the living room treatment needed to include multiple windows, the pole swag design was slightly modified. A black and gold scroll workwork fabric was selected to complement the black and gold striped fabric used in the foyer. This was alternated with coordinating gold tone-on-tone, which was also used to create a 4" banding on the edge of the black swags and as the leading edge on the drapery panels. An uplift swag punctuates the dra-matic height of the room, rising to cover the central arched window. All the details of the hardware, draped cording and tassels of this level of the de-sign are visible from a second floor balcony that overlooks the family room, meaning that there could be no loose end or shortcuts even if these designs were 20 feet or more off the ground.
To treat the first floor windows, the design was scaled down and although there was no arch, the uplift swag was repeated. This brings both symmerty to the design and helps close the distance between the two sets of windows.
DETAILSCREDITS: Window Treatment Designer: Heather Rabold, WFCP Expert, Sheffield Furniture and Interiors, Malvern, PA. Interior Designer: Paige Pat-terson, IDS, Sheffield Furniture and Interiors. Workroom: Darlene Nudy, DN Designs, Downingtown, PA. Workroom: Diane Shea, Vincenzo Costantini, Shrawder Upholstery Shop, Sheffield’s In-House Workroom, Phoenixville, PA. Panel Workroom: Merrill Y Landis, Ltd. Telford, PA. Drapery Workroom Coordination Manager: Susan Watson. Installer: Nick Nudy, Downingtown, PA and Patrick Miles, Phoenixville, PA. Photographer: Jon Friedrich, Shef-field Furniture and Interiors.
SOURCES: Drapery fabrics: Fabricut. Banding fabric: Highland Court. Cord and tassels: Fabricut. Drapery rods and finials: The Finial Company through Creative Treatments. LLC. Iron swagholders:ONA through Creative Treat-ments, LLC.
HEATHER RABOLD, WFCP EXPERT SHEFFIELD FURNITURE AND INTERIORS
FIRST PLACE, CURTAINS & DRAPERIES
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CONNIE VALENTE CREATIVE BLINDS & DECOR
FIRST PLACE, COMMERICAL TREATMENTS
DESIGN CONCEPT
The main banquet room at the Atlanta Na-tional Golf Club needed a complete update, and work had already begun with a renovation of the bar featuring copper mosaic tiling in-tegrated into a clean transitional design.The new bar made the rest of the room, includ-ing the heavy swags and draperies, feel even more dated by comparison.
A wide range of factors needed to be taken into consideration for the new window treat-ments. One wall features expansive windowsoverlooking gorgeous views of the course, butanother side of the room had windows facing another, not particularly attractive, building. The room was used for functions both day and night, so the treatments needed to work and look attractive 24/7, while being sturdy enough to hold up to consistent handling.
Selecting the fabrics was another piece of thepuzzle. The fabrics needed to coordinate withthe colorful carpeting, meet with the approvalof the full administration and carry through the new transitional design aesthetic. The final selection, a copper-colored linen with a metallic leaf motif, was paired with a relative-ly thick sheer. Due to the large amount of fab-ric needed, and because she didn't want any issues based on mis-matches, Valente waited to start fabrication until she able to have a fulldye lot to order from.
In the meantime, the old brass chandeliers were replaced by new pendant lights, and Valente also convinced the administration to allow her to install window film on all the win-dows in the room. In spite of initial concerns,the results in terms of temperature control were so evident, Valente received an order toinstall the same film throughout the facility.
Once all the panels were ready to go, the in-stallation itself presented another challenge.There was the double layer of hardware—one set for the traversing sheers and one for the stationary panels on top—but there was also a thick panel of sheet metal in all the walls. However, after many hours on ladders, the huge project was accomplished just in time for a wedding.
DETAILSCREDITS: Designer and Workroom: ConnieValente, Creative Blinds & Decor, Alpharetta,GA. Installer: John Tingley, Duluth, GA. Pho-tographer: David Wayne Fox, Alpharetta, GA.
SOURCES: Fabric: Duralee. Linings: Design-ware. Sheers: ADO. Hardware: Royal Ameri-can. Window film: Huper Optik, by Solar Eclipse. Lighting: Maxim Lighting
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The design challenge in this open plan dining room was to provide light control and privacy while adding elegance when treating the French door/clerestory window combination. The client request-ed something simple yet elegant to match the architecture and mood of the room. And while in most cases, 16 key tassels on a treatment would not be considered ‘simple’, in this case the clean, linear approach helps add height to the room and integrate the untreated clerestory window
Roman shades in an embroidered cotton blend have a blackout lining for added light control, while double width, tulip-pleated side panels in ivory silk were installed clear of the outswinging French doors. These bring warmth and detail to the room while balancing what would otherwise be a nar-row window treatment. The panels were constructed using both luster nap and flannel interlining for fullness. The gold key tassels at each pleat complement the gold trim at the bottom of the shades. The tulip pleats add wonderful detailing to the draperies, and the tassels and buttons draw attention to the pleats, carrying the eye across the room at the clerestory height. Cus-tom iron hardware was specified to match the light fixture finish and tie key design elements together..
KATHY WAKEMAN & LYNNE DYER, STYLE WISE
FIRST PLACE, DECORATIVE HARDWARE & TRIMS
DETAILSCREDITS: Designers, Workroom and In-stallers: Kathy Wakeman and Lynne Dyer, Style Wise, Pittsboro, NC. Photographer: Patrick LaJeunesse, Pittsboro, NC.
SOURCES: Roman shade fabric: Green-house Fabrics, A1643 in Spring. Drap-ery fabric: Trend, dupioni silk in cream. Drapery header fabrics: Kast, dupioni silk in Antique Gold and Bluestone. Trims and tassels: Fabricade, Finishing Touch Col-lection in antique gold. Hardware: Helser Brothers, Artigiani collection, Pegasus finial, Canyon finish. Drapery lining: Unit-ed Supply Company.
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ELLEE NOLAN-ASARO, TRADE MART INTERIORS
FIRST PLACE, SPECIALTY WINDOWS
DESIGN CONCEPT
This wall of windows faces a beautifully landscaped back yard, natural stone swimming pool, wooded area and a pond. These windows make a statement on their own but needed to be integrated into the room and dressed to enhance their beauty.
These windows are 190" high, with the main center arched window being even taller so that its molding touches the ceiling’s molding. Be-cause of that issue, Nolan-Asaro decided not to treat the center win-dow, focusing instead on the slightly smaller arches that surround it and that match the windows on the angled walls.
To emphasize the arches and continue the ‘wave’ motion across the top of the windows, Nolan-Asaro decided to design the board mounts on an angle with a four- to six-inch pleated header. She then used large Venetian scroll pieces in a soft gold to further accentuate the curves of the windows.
As with any successful window treatment, proportion and scale are important, and with windows this large, these issues become criti-
cal. Nolan-Asaro checked and rechecked her measurements to en-sure that all the valance drops would line up—the outside drop of the valance is 40", the center drop from the lowest point of the pleated header board mount is 80", the inside drop from the highest point of the pleated header board mount is 57", and from the lowest point of the inside leading edge to the bottom point of the valance is 92". The four individual valances and panels are 26" wide and the two double valances and panels are each 23" wide.
She had her workroom sew the center of the double valances to the panels because she didn’t want the center of the valances to hang away from the panels due to the angle of the wall. The bishop sleeve panels that flow these valances are interlined for body and a more luxurious look. The rich aubergine plaid brings warmth to the broad expanse of window and wall, tying the design in to the other furnish-ings in the room.
On installation day, Nolan-Asaro and her team need to build two-tier scaffolding. “Climbing up and down, steaming every fold was worth it,” she said. “My client kept saying ‘I can’t believe these draperies are in my home.’ Knowing I made her happy was my ultimate goal with this design.”
DETAILSCREDITS: Designer: Ellee Nolan-Asaro, Trade Mart Interiors, Staten Island, NY. Workroom: Lina Fontina, New Horizons, Staten Island, NY. Installer: Nick Asaro & Bally Hewling, Trade Mart Interiors. Photogra-pher: Correy DeWindt, LilGreen Photography, Hazlet, NJ.
SOURCES: Drapery fabric: Fusion in Wine. Valance fabric: Nobar Fabrics: Elmira, Antique. Valance trim: Europatex, Classic Aberdeen Treasure. Interlining: RM Coco, RM Med / Natural. Hardware: Galaxy Design, large Venetian iron scroll
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The180-degree view from this South Florida condo filled the windows with sea and sky. At every turn there were beautiful shades of blue, green, gray and aqua, so it was a simple deci-sion to create the room around this soothing color palette.
The elegantly proportioned space encouraged an elegant approach, while the relaxing views and pre-determined pal-ette spoke to a sense of coziness. The final design—from the classic but understated corona to the custom benches at the foot of each bed—combines all these elements in one beautifully designed space.
DETAILSCREDITS: Designer: Ann Fett, Florida Blinds and Drapery, Pembroke Pines, FL. Workroom: Florida Blinds and Drap-ery. Installer: Jim Fett, Florida Blinds and Drapery. Photog-rapher: Mike Lippman, Chicago IL.
SOURCES: Corona and side panel fabric: Fabricade. Shirred valance,interior panel and pillow accent fabric: Catania Silk. Headboard top of benches, bed decks and bedskirt fabric:Taffards. Accent fabric (diamond pattern): Fabricade. Trims: Beacon Hill. Headboards and benches: Custom by Florida Blinds and Drapery.
ANN AND JIM FETT, FLORIDA BLINDS AND DRAPERY
FIRST PLACE, WHOLE ROOM INTEGRATION
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YASUE ISHIKAWA , RISA BRAIRE CO., LTD.
FIRST PLACE, WONDERFUL WALLS
DESIGN CONCEPT
For the renovation of the chapel in a boutique bridal hotel, the goal was to make the space seem larger and create a floor-to-ceiling de-sign where none existed. An initial plan was approved by the client, but designer Ysaue Ishikawa felt that it left the long walls too empty. The thought came to her, ‘How dramatic would it be if the couple walks down the aisle under a canopy of crystal trees?’
She immediately set about researching the possibilty of constructing her vision and quickly came to the realization that there were only two options—real trees or trees made of resin. The resin would allow her to shape each tree individually, to exactly the shape and size she want-ed, but the production costs would be very, very expensive.
“I consulted with a timber dealer who introduced me to a fake timber maker,” said Ishikawa.“They recommended using fake thick and thin branches combined with real Camellia japonica branches.”
The next step was a sample tree with five branches on the right and five on the left of the main trunk. Ishikawa was planning to use five teardrop crystals to make each flower, and had estimated 120 flowers per tree. But the results didn’t deliver the sparkle she envisioned, so
she decided to use some of the teardrops as flower ‘buds’ along with purchasing additional strings of smaller crystals to wrap the branch-es, distributing more shimmer throughout the trees.
Lighting was installed in the upper part of the ceiling using mirror-covered beams, which has the added effect of visually extending the canopy of crystal-covered trees. The final magical touch in this chapel is the high-tech glass floor that can become opaque or transparent with the flip of switch. The floor can also be covered with digital design projections, so that the couple can walk down the aisle on scattered roses, strewn under the crystal trees.
DETAILSCREDITS: Designer: Yasue Ishikawa, Risa Braire Co., Ltd., Kobe, Japan. Installer: Kenichiro Saji, Best Green Co., Ltd., Wakayama, Japan. Pho-tographer: Katsumi Ohmoto, Suihishoji Co., Ltd. Okayama, Japan.
SOURCES: Paint: Nippon Paint Japan. Stone: LEV706S46 Advan Japan. Floor: BJA01P6 Advan Japan. Tree: Best Green Co., Ltd. Camellia ja-ponica. Crystal: Audrey Crystal Arts & Crafts Co., Ltd. 8001, 8011.
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For this loft-like salon — for facial and body massages, pedicures, manicures and other beauty treatment—the client requested a versatile, adaptable space. Ishikawa designed a flowing drapery divider, hung from a curved, ceiling-mounted rod.
To allow the air conditioning to circulate effectively, she used chains to create an opening at the top of the drap-ery. To maintain the minimal look desired, she used a very small grommet, a relatively delicate chain and at-tached it with a small s-hook. This panel was then ac-cented with small fabric blossoms in a slightly darker neutral color than the drapery.
For the more private areas Ishikawa used a heavier weight fabric and created gently swagged panels that hang from small hooks mounted in the ceiling. The end result is not only a flexible space, but one that is also spacious and relaxing.
DETAILSCREDITS: Designer: Yasue Ishikawa, Risa Braire Co., Ld. Kobe, Japan. Workroom: Akiko Yamazaki, Risa Brair Co., Ltd. Installer: Toshitsugu Goto, Proswork, Nishinomiya, Japan. Photographer: Jiro Fujiwara, Osaka, Japan.
SOURCES: Sheer fabric: Cristian Fischbacher, 54043. Swag panel fabric: Cristian Fischbacher, 54089. Flower detail fabric: Sentetsu, CK9364. Hardware: Toso, Versa.
YASUE ISHIKAWA , RISA BRAIRE CO., LTD.
SECOND PLACE, CURTAINS & DRAPERIES
54 | VISION
• Pre-assessment testing to determine strengths & weaknesses
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WF-VISION.COM | MAY/JUNE 12 | 55
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56 | VISION
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MARY SUSAN BICICCHI, INTERIORS BY MARY SUSAN
SECOND PLACE (TIE), CURTAINS & DRAPERIES
DETAILSCREDITS: Designer: Mary Susan Bicicchi, Interiors by Mary Susan, LaGrange, IL. Workroom: Kathy Ellingson, Davis Design Drapery, Down-ers Grove IL. Installer: Rick LaDouceur, Custom Drapery Installation, Lisle, IL.
SOURCES: Drapery fabrics: Kravet GWF-2567-3 in Water-color Lime and Kravet 25717-3 Ultra-Suede in Key Lime. Hardware: Kirsch Ripple rod.
DESIGN CONCEPT
The color palette in this air-conditioned sunroom reflects this client’s fearless desire for color—a bold scheme of persimmon, orange, lime green and fuchsia. When designing the draperies Mary Susan Bicicchi needed to address several tricky issues. One was the intense sunlight which called for durable fabrics, but so many of indoor/outdoor fabrics are mostly neutral. The other was that because the rooms was used for watching TV, room darkening was a concern, especially with win-dows on three sides of the room.
Bicicchi and her client settled on a lime green ultra suede for the main drapery, designed in a ripplefold. This was highlighted by a colorful plaid in a indoor/outdoor fabric that brought together many of the sat-urated brights used in the room.The drapery rod was painted to match the walls so that the fabric was truly the star of the room.
On the three window walls Bicicchi used a combination of one way and split draw, which, along with the ripplefold design, helped minimize stackback, even with the heavyweight ultra suede. “We chose to do traversing draperies rather than Roman shades,” said Bicicchi. “This add more drama to the room by creating both a strong vertical and horizontal design element, necessary in a room where the ceiling is at least 15 feet tall.”
It also completed better coverage of the windows and doors for room darkening. An added bonus is the acoustical properties that ultra suede draperies bring to the space. “It cannot be underestimated how drapery design can accomplish the duality of both function and
beauty,” said Bicicchi. “All other design decisions were driven by the drapery treatment. The custom wool rug, the durable fuchsia sofa fab-ric and the faux lime green snake skin chairs and ottoman are talented supporting players to the star drapery.”
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MARY SUSAN BICICCHI, INTERIORS BY MARY SUSAN
SECOND PLACE (TIE), COMBINATION TREATMENTS
DESIGN CONCEPT
A master bedroom was in need of a serious update—the client was ready to express her inner diva. Working from a palette of red, char-coal gray and black, Bicicchi selected a sultry mix of taffeta, velvet, silk and leather.
The taffeta damask bedding and velvet headboard with sprinkles of crystals became the design springboard for the rest of the room. The biggest challenge was to dress the doors—which open to a private pa-tio—in a suitably glamorous style, while keeping in mind privacy and light control issues (even divas have to be practical sometimes).
A room-darkening Vertiglide in dark gray solved the light control and privacy issues. This stacks back completely behind voluminous black and gray taffeta stripe panels that are gathered and installed to the underside of a diamond-quilted cornice. The shimmering taffeta re-flects light, even more so with the quilting texture, but Bicicchi went an extra step further by having crystals hand-sewn to each stitch in-tersection.
Other design elements in the room, such as the red crocodile wallpa-per, leather love seats, and shapely bed and nightstands, underscored the sexy yet sophisticated concept. The soft gray wall color contrasted with the red leather wallpaper and blended beautifully with the drap-ery palette. The final touches in this room were a red Murano glass chandelier and some striking art work.
DETAILSCREDITS: Designer: Mary Susan Bicicchi, Interiors by Mary Susan, La-Grange, IL. Workroom: Kathy Ellingson, Davis Design, Downers Grove, IL. Installer: Rick LaDouceur, Custom Drapery Installation, Lisle, IL. Photographer: Nick Novelli, Novelli, Elgin, IL.
SOURCES: Undertreatment: Hunter Douglas, Vertiglide. Cornice fab-ric: Fabricut, Topaz in pewter. Drapery panel fabric: Osborne and Lit-tle, D1480-05. Crystals: D'Kei #A9009.
58 | VISION
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LINDA H. BASSERT, MASTERWORKS WINDOW FASHIONS & DESIGN, LLC.
SECOND PLACE (TIE), COMBINATION TREAT-MENTS
DESIGN CONCEPT
This second story bedroom has a beautiful woodland view outside, and a magnificent wooded landscape mural painted on all the walls other than the window walls. The window treatment design needed to be in relationship to the natural world seen outside and complement the mural without competing. Controlling the light, glare and heat in this southwest facing room was also important, while preserving as much of the view as possible.
A combination of Comfortex Odysee insulating blinds with stationary drapery panels and valances would solve the practical concerns. Ody-see has the look and tight stacking of a cellular shade, with the func-tion of a blind. Continuous cord loop headrails were specified due to the width of the center window.
With the woods and woodland mural as inspiration, Linda Bassert de-cided to create the illusion and feeling of looking out from under the forest canopy at the rest of the woods. The embroidered leaves in a Kravet fabric were carefully outlined with micro-cord for an irregular and natural-looking valance hem. The fabric was railroaded to create one continuous flat valance, lined and interlined, across the top of the bay window. This ensured a continuous leafy hem, kept the wide cen-ter window valance seamless, and prevented difficulties of matching embroidered patterns at the seams.
At the drapery border hem, the leaves reach upwards, as if climbing from the forest floor toward the canopy above. This is finished with the same micro-cord used on the valance. The inverted pleat drapery panels, made in 100% linen, are mounted over the valances to give ad-ditional vertical impact at this very wide window. Because of the over-
all weight of the treatment, the workroom suggested using a napped sateen lining instead of flannel.
Due to the proximity of the cross beam to the ends of the valance board, the end brackets had to be mounted to the boards first, as it would be impossible to lift the boards over the end brackets if they were already wall mounted. The drapery panels had already been mounted to the hinged valance boards over the continuous valance, and the entire treatment was raised into place by Bassert, her work-room manager and the installer.
DETAILSCREDITS: Designer: Linda H. Bassert, Masterworks Window Fashions & Design, LLC, Fairfax, VA. Workroom: Designers Window Works, Fair-fax, VA. Drapery and valance installer: Tim Burke, Quality Installation Services, Great Falls, VA. Odysee installer: John Tsiaperas, Tsiaperas Installation, Vienna, VA. Photographer: Bob Narod, Herndon, VA.
SOURCES: Undertreatment: Comfortex: Odysee Insulating Blinds. Va-lance fabric: Kravet: 31256-316. Drapery panel fabric: Kravet: 28976-16. Fabric for micro-cord: Fabricut, Provost in Chipmunk. Drapery lin-ing: Supplied by Designers Window Works.
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CHRISTA YOUNG AND JAN SILSBY, TY DESIGN
SECOND PLACE (TIE),CURTAINS & DRAPERIES
DESIGN CONCEPT
A nondescript and unused lower level room was truly wasted space. While space opened onto a delightful back garden, pond and fire-pit, the previous design was bland and unwelcoming. The mostly Western exposure of the windows made the room uncomfortably bright for football parties, and, in spite of a stocked bar, the room never attracted guests even during the busiest parties. What the ho-meowner wanted was a theatre room that could double as additional entertainment space.
The key to the room was the elegant drapery treatment mixed with the casual texture of the Roman shades by Hunter Douglas. The drapery panels feature a classic raw silk with an embroidered silk sheer over-skirt. This lovely detail is accented with looped braid trim embellished with mini ball tassels and amber beads, helping tie together the main colors in the window treatment and the room.
DETAILSCREDITS: Designer: Christa Young and Jan Silsby, TY Design, a divi-sion of Team Young Inc., Colorado Springs, CO. Workroom: Windova-tions by Anna, Colorado Springs, CO. Installer: Jonathan Young, Team Young, Colorado Springs, CO. Photographer: Randy Lindblad, An Echo-n-Time Photography LLC, Colorado Springs, CO.
SOURCES: Roman shades: Hunter Douglas, Provenance. Drapery fab-rics: Wesco and Calico Corners. Trim: Hobby Lobby.
60 | VISION
Priscilla’s Drapery HardwareAt Priscilla’s we’ve been designing and fabricating drapery hardware for over 30 years, manufactur-ing one of the largest selections of drapery hardware anywhere. Made in the U.S.A.
Call Priscilla 760/726-9228 or visit on the
web: www.draperyhardwarebypriscilla.com
SB2 SB2 Concepts offers a full range of polyester blackouts, decorative and European design roller shade fabrics. We will be showcasing the blackouts from Shaw of Australia and introduc-ing the latest roller shade fabrics by Lienesch at Vi-sion 2012. To see our col-lection of fabrics, please visit www.sb2concepts.com/catalog/ or contact us at 909/937- 0022.
Anderson Fabric Workroom
Custom workroom of award-winning products for 30+ years. We are dedicated to providing the best quality, service
and pricing to our customers. We are a full custom work-room and distribu-tor of Graber Blinds and hardware. Contact Heather at 800/328-1791, or info@andersonfab-
rics.com. Visit us online @ www.andersonfabrics.com.
The Custom Soft Treatments Handbook of Common PracticesThe amazing “must have” book for the window fashion designer and workroom!Over 350 pages and 1900 illustrations of difficult soft treatment concepts.This book will: • Saveyoutime• Improveyourcommunication• Haveapositiveimpactonyourbottomline
The Custom Soft Treatments Handbook of Common Practices isrecommendedreadingforthenew
WFCP Workroom Certification Program www.wf-vision.com/Workroom Certification100%satisfactionguaranteedoryourmoneyrefunded.
“I am proud to recommend a book that puts a wealth of information in one publication. After twenty seven years in this business I thought I knew it all. But I was wrong. I learned many things from this valuable resource. “–MaryAnnPlumlee,founderWAOA
“As a designer, I found this book to be a greatresource for both workrooms and designers.” –DebBarrett,WindowDressings,author
your soft treatment bible
WF-VISION.COM | MAY/JUNE 12 | 61
Xentric Drapery Hardware Xentric Drapery Hardware is your one-stop shop for custom, unique drapery hardware, featuring contemporary and tradi-tional collections in wrought iron, wood and glass. From fini-
als, tiebacks and brackets to rods and rings, our quality products speak for themselves. Custom bending rods available for most rod styles. Traversing systems and motorized options available. New customers get an extra 10% off first order. Men-tion Promo Code: XE-N10A Contact: 866/493-
6874, e-mail: [email protected], www.myxentric.com.
Wintec
Viewmax by Wintec Korea; the most versatile, elegant roller-shade system available anywhere. Reduce inventory—View-
max makes six shade types. A quick change of components allows you to fabricate stan-dard roller-shade, unique day-night shades, sheer and dual-shade types. For more on Viewmax, contact Storch Inter-national, Inc. at [email protected] or 608/833-8222.
Golden Tassel, LLCFarmingdale, NY
Tel: 631/249-3023 • Fax:631/249-3027Email: [email protected] • Website: www.golden-tassel.com
• Tassel Tie-Backs• Key Tassels• Cords• Chair-Ties
• Tassel Fringes• Bullions• Rosettes• Brush & Scallop Fringes
• Tassel Tie-Backs• Key Tassels• Cords• Chair-Ties
• Tassel Fringes• Bullions• Rosettes• Brush & Scallop Fringes
Distributor of Quality Trimmingsat Reasonable Prices
Window Fashion Certified Professionals
Window Fashions Certified Professionals (WFCP) is a com-munity of professionals driven by a common passion for window fashions, and committed to the belief that design-
ing and specifying custom window fashions is a pow-erful multi-faceted profes-sion that can positively change people’s lives. The goal of the WFCP program
is to enrich our members’ career lives, promote the values of window fashions in interior design and offer support and recognition to our members.
62 | VISION
Product
CHIC CLEATS
ONA DRAPERY
Ona Drapery Hardware Company brings exquisite designs and ex-ceptional value together in our Classic Collection of Wrought Iron drapery hardware. All of our hardware is individually hand-made and finished exactly to your specifications. We pride ourselves on quality workman-ship, timely delivery and custom-er satisfaction. Select from our Classic Collection and order with confidence. Website: onadrap-ery.com. Call for a free catalog: 800/231-4025 or fax a request to 888/231-4026.
Newport Pully
Tired of the ugly, plas-tic contraptions gener-ally supplied with con-tinuous cords? Then consider our new block pulley available in one, two or three rollers. These are an elegant simple solu-tion to keep continu-
ous cords secure and tidy. Pulley can be mounted vertical or hori-zontal. Solid brass or chrome plated over brass.
Visit www.chiccleats.com to see our newest selection of cleats and cord pulls for shades and blinds, including a “Button” cleat and realistic bamboo cleats and pulls. For more information and your trade discounts, call 805-682-8600 or email [email protected]
HT WINDOW FASHIONS
HT Cellular Shades New—Cordless Plus
HT window fashions® introduces Cord-less Plus, a new cordless shade. Building on the success of the HT durable cordless system, Cordless Plus offers more options for light control, privacy, ease of operation and more visibility than regular cordless. It rises like a motorized shade, by simply tugging the tassel. You can stop it at the desired location by tugging the tassel again. It adds another dimensionto a safe and beautiful shade.
“EVERYTHING CELLULAR”
“See it work” at www.htwfonline.com/cordlessPlusVideo.htmlCall 800/879-9512 for more information.
CALHOOK
HT window fashions® introduces Cordless Plus, a new cordless shade. Building on the success of HT durable cordless system, Cordless Plus offersmore options for light control, privacy, ease of operation and more visibility than regular cordless. It rises like motorized shade, by simply tugging the tassel. You can stop it at the desired location by tugging the tassel again. It adds another dimension to a safe and beautiful shade.
“EVERYTHING CELLULAR”“See it work” at www.htwfonline.com/cordlessPlusVideo.htmlCall 1800-879-9512 for more information.
HT WINDOW FASHIONS
HT Cellular Shades“new” - Cordless Plus
CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall sys-tems and Max-Space™ floor displays make the best use of your available space and help manage samples ef-ficiently. CALHOOK also supplies a full line of point-of-purchase supplies and equipment for retailers.
Call for a free catalog: 800/422-4665 or visit us online at calhook.com.
WF-VISION.COM | MAY/JUNE 12 | 63
WOODMART
PRIMA SATEEN DRAPERY LINING
WOODMART
Exterior Shutters by Wood-Mart. Made from Incense Cedar. Available in a quick ship standard design with three louver options and/or raised panels. We also manufacture custom exteri-or shutters with a variety of louver sizes, board and bat-ten or Bahama Style. Visit us at Woodmart.com or call 818/785-1528.
Exclusively from DesignWare, Prima Sateen is the finest 100% cotton sateen drapery available to the in-dustry today. Its heavyweight den-sity and high thread-count reduces wrinkles and increases the body of your custom-made fabric designs. A water-repellent and crease-resistant finish also enhances this premium drapery lining. This com-bination of properties protects fine fabrics against UV-rays, moisture, stains, creases, and also insulates from heat and cold drafts.
Available in White, Ivory, and Cash-mere, it is the preferred drapery
lining of quality workrooms everywhere. For a free sample and catalog, call 888/270-2301 or 770/271-9898 or go to www.design-wareonline.com.
WoodMart is a fully inte-grated manufacturer—from rough milling through fin-ishing and packaging. Lou-ver sizes range from 1" to 5". Visit us at Woodmart.com or call 818/785-1528.
SURE WIN ENTERPRISE
Providing quality products at com-petitive pricing from our Florida warehouse. Cus-tom sourcing available. Plastic bead chain in rolls (numerous colors, continuous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connectors,
safety devices, C-Clips, alligator clips, tassels, lift cord, verti-cal components, cord locks, and the easy-to-fabricate low profile Sure Lift Roman Headrail System for shades up to 50 lbs. Contact: [email protected], tel: 203/655-1102, fax: 203/655-8571.
64 | VISION
What’s MODERN DNA: The July/August issue of Vision will feature show reports on ICFF and New York Design Week, as well as Chi-cago’s NeoCon. One of the new introductions from New York is Chroma, from Trove, a wallpaper with a 6 foot by 12 foot repeat. Based on photographs of people rushing by the busy corner near their new New York City studio, Trove founders Randall Buck and Jee Levin pushed the images to a level of colorful abstraction and arranged them in circling helixes that suggest DNA. Troveline.com.
Excel @ CellQuality, Value, Selection
window fashions TM
HT window fashions®
IntroducesNew Additions - Classic Cellular Shade Fabrics
Call 1800-8799512 for more information
Crush
Perfect textures to matchwith draperies and wallpaint.
Sheer Silk
Soft touchEmbossed designGentle color
Allows ample light to enterthe room while blocking excessive glare and blurringthe view from outside
A distributor of fine cellular fabric
Vision_JanFeb11Cover.indd 3 2/18/11 4:51 AM
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döfix No Sew, Inc. • 1947 Ironway Dr • Sanford, MI 48657 • Tel 800-962-8983; 989-687-7999 • www.dofix.com
Call 800-962-8983 for more information
• Ideal for grommet panels & Pinch pleated draperies
• Available in white or transparent
• Adds the right body for perfect results
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The unique transparent
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ferent widths.döfix iron-on buckram