Download - Webinar mobile market_trends
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Mobile Testing Center of Excellence GroupPerfectomobile
Latest mobile market trends and their
implication on the mobile testing strategy
Enabling Enterprise mobility
Extending Software Quality to Mobile
We will be starting momentarily
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Webinar Agenda
4
• Q&A
3
• Trends implications on mobile strategy
2
• Major market trends for 2013
• New mobile OS’s
• Mobile Market Insights
1
• Intro
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∙ Founded 2006
∙ 80+ employees
∙ Office in Boston, London, Israel
∙ Over 600 customers
∙ Fortune 500 enterprises, Telcos, SMBs
∙ SaaS Platform + Licenses
∙ Recurring revenue model
Mobile Application Qualityacross the mobile application lifecycle
MonitoringMonitoring TestingTesting AutomationAutomation
ALM Integration
ALM Integration
OffshoringOffshoringContinuous IntegrationContinuous Integration
Public Cloud Private Cloud
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Solution - The MobileCloud™ Platform
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MWC2013 & Perfecto Mobile
http://www.perfectomobile.com/portal/cms/contact/mwc_2013
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Mobile Market Trends
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How long does it takes to build a mobile application?
Source:
MobileAppTesting
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Existing mobile OS changes
New mobile OS’s launch
Few Mobile market insights
Technical Webinars
Mobile market trends - 2013
Source:
Contently.com
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Existing Mobile OS’s – End of 2012
Samsung accounted for 63 Million out of the 152 Million in Q42012
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Who is the 3rd biggest smartphone maker
worldwide as of Q42012?
POLL
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Worldwide smartphone vendors Market share
Source: IDC Worldwide Mobile Phone Tracker, January 24, 2013
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Number of Mobile users vs. Desktop users
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New Mobile OS’s Intro
New Mobile
OS’s
FireFox OS
Tizen
Samsung/Intel
Ubuntu
SailFish
By Jolla
RIM’s BlackBerry OS
10
Windows Phone
PEAK KEON
Z10 & Q10
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iOS fragmentation is growing (6 different screen size to support)
2-3 new iPhones expected by June 2013 (iPhone 5S 4’’, new iPhone 4.8’’)
3 different iOS versions released just this months (6.1 (1/29), 6.1.1 (2/12), 6.1.2(2/19))
smartphones and Tablets goes together for mobile apps – Fact!
Mobile apps becoming more complex:
Location based, Augmented reality, NFC, etc.
Most large OEM’s invading the Windows Phone market
Nokia reports 4th quarter great results after tough 7 quarters (€202 million profits)
Mobile monitoring and performance testing becomes critical for mobile
apps (Network matter- 3G,4G,WiFi)
Market insights
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Market insights – E-Commerce
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Market insights – Forecasts and trends
Mobile based shopping expected to grow
by 24% in 2013 (U.S)
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Mobile Web growth (HTML5)
Tablet sizes – Not only large sizes any more
iPad Mini sold 8 Million units in ~2 month
Mobile apps share by category (Source: IDC)
Business (20% Increase since 2010)
Finance (~8% Increase since 2010)
Education (~8% Increase since 2010)
Medical
Productivity (Internal App Stores)
New Android 5.0 (KLP) – 05-06/2013
Xphone by Motorola
Market insights
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Market insights
HP Elite Pad – WP8: Link
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A word about mobile security threats
Source: Techcrunch
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What topics would you like to see more covered in our future
webinars?
POLL
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Android defect database
Apple Bug Reporter
Pre-release testing (iOS6.1.1 Beta)
Per Device version
Mobile OS Regression bugs – What does it have to do
with my Mobile Testing?
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Windows Phone 8 buzz continues
New NOKIA WP8 phone will most probably be announced
New SAMSUNG devices (NOTE III, Galaxy S4)
Sony Xperia Z tablet launch at MWC 2013
Blackberry Z10 with BB10 OS at MWC 2013
LG Optimus G2 at MWC 2013
Asus MeMo Pad 10 at MWC 2013
HTC M7 at MWC 2013 – upcoming flagship by HTC
Huawei Ascend P2 at MWC 2013
MWC2013 predictions
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Mobile Market Trends
Implications
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Selecting the right number of handsets
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Some apps that
SEEM to be OK ☺
Hardly work on specific platforms… �
These are the ratings filtered by latest
version and the Samsung Galaxy S3 (#1
smartphone in North America)
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When moving forward to newer
product versions – DO NOT forget to
look back into old platforms/devices !
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Mobile quality is all about RISK
Source: bankinfosecurity Web
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Both manual and automation testing are needed
Listen to the market, follow your customer ratings and feedback
Leverage your mobile investment for new mobile offering
Reuse tests and extend to new platforms – Cross platform scripting!
Reuse processes and tools
Native, Web and Hybrid applications – each has its Pro’s/Con’s
HTML5 targeted for Security attacks
More mobile platforms to cover in 2013
Use strategy for picking the right devices per platform
Be prepared to support new handsets and OS’s as well (Also Tablets)
Testing for Performance and Monitoring is essential (on Real devices)
Market changes implications
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World Quality report 2012-2013
Source: CapGemini
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Real Devices + Emulators
Cross Device Automation
+ Manual
(True) Mobile Cloud
Extending
Existing ALM
End to End Mobile App
Lifecycle
1. Inability to meet quality across all platforms
2. Inability to support fast continuous delivery
3. Inability to scale (test coverage, manual, offshore)
4. Operational nightmare (device mgmt.
complexity, cost, risk)
5. Fail to Leverage Existing ALM Investment
(Tools, process, policy, people)
Addressing
Enterprises
challenges
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Questions &
Answers
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If you have any further questions,
please contact:
Perfecto [email protected]
Thank You!
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Mobile Testing Center of Excellence