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Collaboration
InsightsFeaturing Oscar Berg,
Future Office EvangelistInsightsCan Your Company
Survive Without
Connectedness?
Future Office Evangelist
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Agenda
Webinar introduction (5 mins)
Oscar Berg (40 mins)
o The business case for connectednesso The business case for connectedness
o Barriers to embracing social business
o How to drive connectedness
Q&A session (15 mins)
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About Oscar Berg
The Content Economy blogger,
future office evangelist at Tieto
Expertise:
● Needs of knowledge workers● Needs of knowledge workers
● How to leverage mobile, social
and collaboration technology
● How to increase knowledge
sharing, innovation and
productivity
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Collaboration Insights webinars
Connect
you with
thought
leaders
Teach you
collaboration
concepts
Empower
you to drive
change
TODAY
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Webinar brought to you
by Central Desktop
A complete,
cloud-based
social collaboration social collaboration
platform
for business
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Who we are
● Founded in 2005
● HQ in Los Angeles, CA
● 500,000+ users globally
● 56% of the Fortune 1000 ● 56% of the Fortune 1000
use our product
● Award-winning cloud-based
collaboration platform
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How we help
Simplify the Way You WorkCentralize your work securely in the cloud.
Work FasterEliminate unnecessary work so you can focus on what matters.Eliminate unnecessary work so you can focus on what matters.
Get People InvolvedGain insight into your people, work styles and projects.
You Can Count on UsWe work with you to help solve your unique business challenges.
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Thousands of customers)
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How to ask questions
• During webinar, use
Questions box.
• Formal Q&A will follow
presentation.presentation.
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Can your
company survive
without
connectedness?
© 2
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ieto
Corp
ora
tion
Oscar Berg
Future Office Evangelist
Tieto
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Connectedness
© 2010 Tieto Corporation
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© 2
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ieto
Corp
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Social media is about
rethinking how you make plans
when your customers are in
the center and in control.
Paul Adams
“”
© 2010 Tieto Corporation13
Senior User Experience Researcher at Google”
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© 2010 Tieto Corporation
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Why is it every time I ask for a pair of
hands, they come with a brain attached?
Henry Ford
“ ”
© 2010 Tieto Corporation
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The only irreplaceable capital an
organization possesses is the
knowledge and ability of its
people. The productivity of that
capital depends on how effectively
people share their competence
“
”
© 2010 Tieto Corporation
people share their competence
with those who can use it.
Andrew Carnegie ”
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Throughout the primate world, social networks
provide a fast conduit for innovation and
information-sharing that help the group as a
whole to adapt to its environment.
Alex Wright, “Glut - Mastering Information Through The Ages”
“”
© 2010 Tieto Corporation
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73% of less successful change
initiatives were led by people
described as having moderate or
weak personal networks.
© 2010 Tieto CorporationSource: Survey by NEHRA (The Northeast Human Resources Association), May 2009
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93% of successful change
initiatives were led by leaders with
© 2010 Tieto Corporation
initiatives were led by leaders with
strong or very strong personal
networks.
Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
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Goldfish are social and enjoy
the company of other goldfish.
They won't die being alone, but
they really do best with
humans
© 2010 Tieto Corporation
they really do best with
other goldfish.
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Perhaps not like this.
© 2010 Tieto Corporation
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Group
think?
Group
think!
Group
think...
© 2010 Tieto Corporation
think!
Grrroup
think
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© 2010 Tieto Corporation23
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The challenges remain
Growth Efficiency
© 2010 Tieto Corporation24
InnovationSustainable
Corp. Culture
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We need networked enterprises
Share, contribute,
collaborateGROWTH
Interact beyond
bordersEFFICIENCY
© 2010 Tieto Corporation25
Share ideas &
seek inspirationINNOVATION
Network, relate,
befriendSUSTAINABLE
CORP. CULTURE
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3 areas of potential improvement
People and
their intellectual
& social capital
© 2010 Tieto Corporation
Business operations
26
Structural capital – the
corporate DNA
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It starts with connecting people
Connecting people• Activated talent & expertise
• Improved corporate culture
© 2010 Tieto Corporation 27
Improving operations
Building intellectual capital
• Increased productivity
• Decreased operational cost
• Increased effectiveness
• Accelerated growth
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What keeps your
company from
embracing social
© 2
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embracing social
business
practices?
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Consumerizationof IT & mobility
Information-seeking behavior
Ignorance &lack of awareness
Habits & skepticism
Drivers and barriers to change
Your organization
© 2010 Tieto Corporation
of IT & mobility
Digital natives
Democratizationof communication
Power & control
Legacy & reactiveIT dept
You
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90% is people,
10% is technology
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10% is technology
The technology is the easy part. It’s changing our
own current practices, behaviors (habits) and
attitudes that’s really hard.
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A culture shift is needed
AutonomyCommand-and-control
Network-driven workHierarchy-driven work
Formally appointed experts Anyone can contribute
© 2010 Tieto Corporation
Fear of making mistakes Learning from mistakes
Formally appointed experts Anyone can contribute
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How to tell if your
company is late
to the
© 2
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ieto
Corp
ora
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to the
collaboration
party?
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Reactive Managed Proactive
Strategy None Separated Integrated
Collaboration Me Team Eco-system
Communication Controlled Facilitated Empowered
© 2010 Tieto Corporation
Technology Blocking Unmanaged Integrated
AdoptionGovernance Ignorance Policy Self-governing
PracticesLegacy
Practices
Best
Practices
Next
Practices
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How to drive
organizational
connectedness –
from the bottom
© 2
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ieto
Corp
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from the bottom
up or the
top down?
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Walk the talk
Create a vision
© 2010 Tieto Corporation
Share success
stories
Engage early
adopters
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Don’t forget to fix the root causes
(motivation / incentives)
I don’t have
time!
I don’t want to!
© 2010 Tieto Corporation
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Design for
© 2
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Design for
adoption!
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Why social networking? Because NASA is
more than just one expert and one center.
Celeste Merryman, NASA
“ ”
© 2010 Tieto Corporation
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© 2
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ieto
Corp
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Photo credits:
http://www.sxc.hu/browse.phtml?f=download&id=1135696
http://www.sxc.hu/browse.phtml?f=download&id=840541
http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/
http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg
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Questions? Comments?
Oscar Berg
Tieto.com
Twitter: @oscarberg
Isaac Garcia, CEO
CentralDesktop.com
Twitter: @isaacgarciaTwitter: @oscarberg Twitter: @isaacgarcia