PHILIPPINES �SOCIAL, DIGITAL�
AND MOBILE IN THE �
DECEMBER 2011 �we are social�
we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
THE PHILIPPINES�
26,752,000 �
88,119,840 �MOBILE SUBSCRIBERS�
29,700,000 �INTERNET USERS�
94,013,200 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
32 %�
28 %�
94 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
URBAN�
63%� 37%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
23 YEARS OLD �THE AVERAGE WEB USER IN�
THE PHILIPPINES IS LESS THAN�
SOURCE: TNS DIGITAL LIFE �
we are social�
24%�OF FILIPINO INTERNET USERS USE A�MOBILE DEVICE TO ACCESS THE WEB �
SOURCE: NIELSEN�
we are social� SOURCE: MILLWARD BROWN DYNAMIC LOGIC �
VS�21.5 �AVERAGE HOURS FILIPINO NETIZENS SPEND USING �
THE INTERNET EACH WEEK�
13.3 �AVERAGE HOURS FILIPINO
NETIZENS SPEND WATCHING � BROADCAST TV EACH WEEK�
we are social�
87%�OF FILIPINO WEB USERS STREAM OR �
DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH �
SOURCE: NIELSEN�
we are social�
47%�OF FILIPINO NETIZENS WATCH TV�
CONTENT AND MOVIES VIA THE INTERNET�
SOURCE: NIELSEN�
we are social�
95%�OF FILIPINO WEB USERS�
VISIT SOCIAL MEDIA SITES�
SOURCE: COMSCORE, AS CITED IN ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
18-24:�39%�
13-17:�20%�
25-34:�24%�
35--44:�10%�
45-54:�5%�
55-64:�2%�
65+:�1%�
MALE:�48%�
FEMALE:�52%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
FACEBOOK DEMOGRAPHICS IN THE PHILIPPINES�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � SMART COMMUNICATIONS, INC.� 1,119,583 � 1.04%�2 � HAIR EXPERTS� 1,022,173 � 1.15%�3 � STARBUCKS PHILIPPINES� 963,548 � 1.24%�4 � NESCAFÉ PHILIPPINES� 850,766 � 17.44%�5 � RED HORSE BEER � 593,066 � 0.71%�6 � GLOBE TELECOM � 565,259 � 7.80%�7 � AXE PHILIPPINES� 504,827 � 10.49%�8 � MYPHONE � 485,240 � 32.06%�9 � HAVAIANAS PHILIPPINES (OFFICIAL) � 432,413 � 1.27%�10 � CEBU PACIFIC AIR � 400,756 � 10.37%�
TOP FACEBOOK PAGES IN THE PHILIPPINES�
we are social�
899,000 �NUMBER OF LINKEDIN USERS IN THE PHILIPPINES:�
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011 �
we are social�
51%�OF FILIPINO WEB USERS HAVE �AN ACTIVE YOUTUBE PROFILE �
SOURCE: NIELSEN�
we are social�
95%�OF FILIPINO NETIZENS�
USE PHOTO SHARING SITES�
SOURCE: COMSCORE �
we are social�
68%�OF FILIPINOS LISTEN�TO MUSIC ONLINE �
SOURCE: YAHOO / NIELSEN, AS QUOTED IN SEARCH ENGINE WATCH �
we are social�
65%�OF FILIPINO WEB USERS HAVE INTERACTED WITH �
A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS �
SOURCE: NIELSEN�
we are social�
73%�OF FILIPINO WEB USERS HAVE SHARED THEIR THOUGHTS �ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS �
SOURCE: NIELSEN�
we are social�
55%�OF FILIPINOS PLAY GAMES ONLINE �
SOURCE: NIELSEN�
we are social�
700,000,000 �SMS MESSAGES EVERY DAY �
FILIPINOS SEND AN AVERAGE OF�
SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
MAINLY DUE TO�SOCIAL NETWORKING,�
THE NUMBER OF SMSES SENT EACH DAY
IS NOW ONLY HALF WHAT IT WAS IN 2009 �
SOURCE: BASED ON FIGURES IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 AND WIKIPEDIA�
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we are social�
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
we are social�
SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �
