Download - Video for Social Media
![Page 1: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/1.jpg)
USING VIDEO IN SOCIAL MEDIA
MIKE WEISS & SEAN CONNELLY
![Page 2: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/2.jpg)
FIRST THE WHY
![Page 3: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/3.jpg)
VIDEOS AVERAGE 135% HIGHER ORGANIC REACH THAN PHOTOS ON FACEBOOK
socialbakers
WHY USE VIDEO IN SOCIAL MEDIA
![Page 4: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/4.jpg)
FACEBOOK IS GENERATING MORE THAN 760 YEARS OF WATCH TIME EACH DAY
TechCrunch
WHY USE VIDEO IN SOCIAL MEDIA
![Page 5: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/5.jpg)
65% OF EXECUTIVES HAVE VISITED A VENDOR’S WEBSITE AFTER WATCHING A VIDEO
Forbes
WHY USE VIDEO IN SOCIAL MEDIA
![Page 6: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/6.jpg)
SEARCHES RELATED TO "HOW TO" ON YOUTUBE ARE GROWING 70% YEAR OVER YEAR
WHY USE VIDEO IN SOCIAL MEDIA
![Page 7: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/7.jpg)
NOW THE WHAT
![Page 8: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/8.jpg)
THE MESSAGE
DETERMINING YOUR MESSAGE
▸ Know your goal
▸ Develop simple one-liner to help focus your direction
▸ “At (company name), we make (adjective) video content for (target audience), so that they (exactly what you want them to do).”
▸ “At Media Reload, we make interactive video content for our customers on social media, so that they can see our store and get to know our employees.”
![Page 9: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/9.jpg)
THE MESSAGE
HOW TO DELIVER YOUR MESSAGE
▸ There are many ways
▸ No one right way, or one template, or any one rule
▸ But there are a few categories
![Page 10: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/10.jpg)
THE MESSAGE - TYPES OF SOCIAL MEDIA VIDEO
TIME LAPSE
▸ Creating video of an event, demonstration, or anything where a stationary camera can showcase all of the action.
▸ Sped up to save time
▸ Cannot contain any speaking as a result of the speed
▸ Apps for time lapse:
▸ Hyperlapse by Instagram
▸ Available on both iOS and Android devices
![Page 11: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/11.jpg)
![Page 12: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/12.jpg)
THE MESSAGE - TYPES OF SOCIAL MEDIA VIDEO
STOP MOTION
▸ Great for physical products or objects that can be brought to life
▸ Requires much more planning and set up than other types
▸ Individual photos are taken and then edited together to create the illusion of moving video
▸ Apps that can help you create Stop Motion videos:
▸ Vine (available on iOS and Android)
▸ Stop Motion (available on iOS and Android)
▸ Stop Motion Lite (available on iOS and Android)
▸ Apps will create “ghost” images from previous shots to help line up your next image
![Page 13: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/13.jpg)
Don’t forget to #hashtag your uploaded content! #dd #pumpkinsback
![Page 14: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/14.jpg)
THE MESSAGE - TYPES OF SOCIAL MEDIA VIDEO
LIVE ACTION
▸ Traditional, what you’re probably used to
▸ If talking is required, this is probably your best option
▸ Talk shows
▸ Testimonials
▸ Storied content
▸ Usually requires heavy editing
▸ Apps you can use:
▸ The camera app on your phone/FiLMiC Pro (iOS)
▸ Videohance (available on iOS) for editing
▸ Kinemaster Pro Video Editor (available on Android)
![Page 15: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/15.jpg)
THE MESSAGE - TYPES OF SOCIAL MEDIA VIDEO
LIVE STREAMING
▸ Great way to reach your customers/followers/fans
▸ Usually used for “Behind the scenes” and virtual tours
▸ Stream during multiple time periods to figure out when your users are most active
▸ Apps to use for live streaming:
▸ Periscope (available for iOS and Android)
▸ Livestream (available for iOS and Android)
![Page 16: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/16.jpg)
THE MESSAGE
YOUR FAVORITES
▸ Think about some of your favorite advertisements
▸ My current favorite: Star Wars Duracell commercial
▸ Focuses on one thing, connecting to the audience through emotion
▸ Shows the user what they can do with product
▸ Shows memories being made and relationships being built
▸ Does not rely on:
▸ Testimonials
▸ Catchy/gimmicky slogans
▸ Showcasing all the features
![Page 17: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/17.jpg)
![Page 18: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/18.jpg)
THE MESSAGE
STORIED CONTENT
▸ Usually requires higher production value
▸ No better way to connect emotionally than through video
▸ Try to evoke one of two emotions:
▸ Joy/Happiness (connects via fond memories, laughter)
▸ Sadness/Understanding (connects via memories)
![Page 19: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/19.jpg)
SOME OF THE HOW
![Page 20: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/20.jpg)
HOW TO CREATE SOCIAL MEDIA VIDEO
SETTING THE SCENE
▸ Create a designated area for video content
▸ Avoid using the fake plants/off angle cliche for delivering a message
▸ Pick a background that can create maximum depth
▸ Pick a quiet area
▸ Away from others
▸ Avoid/turn off air conditioning
▸ Solid color backgrounds are simple and look nice
![Page 21: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/21.jpg)
HOW TO CREATE SOCIAL MEDIA VIDEO
SETTING THE SCENE
▸ Use studio lights
▸ Biggest difference between amateur and professional
▸ No overheads
▸ Or block them out as much as possible
▸ You can put together a kit for less than $100
▸ Scoop lights, daylight balanced bulbs, diffusion, and C-47s (clothespins)
▸ Available at Home Depot/Menards
![Page 22: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/22.jpg)
HOW TO CREATE SOCIAL MEDIA VIDEO
SETTING THE SCENE
▸ Pay attention to audio
▸ If you can, install sound dampening panels
▸ You can also hang up blankets on the walls
▸ Stops sound waves from bouncing and creating echoes
▸ Leave it set up!
▸ Helps to increase spontaneity and frequency of videos
![Page 23: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/23.jpg)
HOW TO CREATE SOCIAL MEDIA VIDEO
SHOOTING ON AN IPHONE
▸ Framing your shot
▸ Do not shoot vertically (unless mobile is only intended audience)
▸ Use a tripod whenever possible
▸ Joby Grip Tight for tripod mounting
▸ Don’t use iPhone zoom, move closer to subject
▸ Audio
▸ Get mic as close as possible
▸ You can use another iPhone just out of frame
▸ Record as voice memo, remember to clap for each take
▸ Could also use KV Mic Adapter for XLR mis ($30)
![Page 24: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/24.jpg)
HOW TO CREATE SOCIAL MEDIA VIDEO
SHOOTING ON AN IPHONE
▸ Lighting
▸ 3 point light kit
▸ Key-Fill-Back
▸ Key and Fill are stronger than back light
▸ Create depth with distance
▸ Remove subjects from walls
▸ Make sure the wall isn’t white (buy seamless paper and tape it up)
▸ Remove harsh shadows
▸ Make sure your kit includes diffusion and clothes pins to clip to lights
![Page 25: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/25.jpg)
![Page 26: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/26.jpg)
![Page 27: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/27.jpg)
HOW TO MAKE SOCIAL MEDIA VIDEO
SHOOTING ON AN IPHONE
▸ Editing
▸ Plug phone in to computer
▸ Import footage on to your hard drive
▸ Use Image Capture app
▸ Can also import directly in to editing software, but your phone will always be needed to make any changes
▸ Use phone ONLY if necessary
▸ Videohance app
![Page 28: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/28.jpg)
![Page 29: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/29.jpg)
HOW TO USE VIDEO IN SOCIAL MEDIA
THINGS TO REMEMBER
▸ Use native functionality to its fullest extent
▸ Keep the first 5 seconds of the video exciting
▸ Spend time in pre-production
▸ Four types of social media video
▸ Connect on an emotional level for storied content
▸ Lighting and audio are crucial for quality
▸ Use a computer based editing software whenever possible
![Page 30: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/30.jpg)
KEEP IN TOUCH
WHERE YOU CAN FIND US
▸ Like ClearRiver on Facebook
▸ Follow Mike @michaelweiss on Twitter
▸ Follow Sean @theseanconnelly on Twitter
![Page 31: Video for Social Media](https://reader031.vdocuments.us/reader031/viewer/2022030217/588718371a28abf2228b77cb/html5/thumbnails/31.jpg)
SOURCES
WHERE DID YOU GET THIS STUFF?
▸ http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf
▸ http://techcrunch.com/2015/11/04/facebook-video-views/
▸ https://www.thinkwithgoogle.com/articles/i-want-to-do-micro-moments.html
▸ http://www.socialbakers.com/blog/2367-native-facebook-videos-get-more-reach-than-any-other-type-of-post