Download - Video Captioning 101
Video Captioning 101
Innovation Showcase– October 17, 2013
Josh Miller Co-Founder 3Play Media [email protected] +1.617.764.5189 x102
1
About 3Play Media ‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 700+ customers concentrated in higher ed
About 3Play Media ‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 700+ customers concentrated in higher ed
Higher Education Customers
3
Agenda
‣ Accessibility trends ‣ Captioning basics ‣ Accessibility laws ‣ Value propositions ‣ Captioning process ‣ Example / Demos ‣ Q&A
4
Accessibility - a Growing Concern
‣ Worldwide: 1 billion people have a disability
‣ U.S.: 56.7 million have a disability (48 million related to hearing)
‣ U.S.: 11% of higher ed students have a disability
‣ U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss)
5
What Are Captions?
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content as well as relevant sound effects
‣ Originated in the early 1980s from an FCC mandate for broadcast TV
6
What Are Captions?
Terminology
‣ Captioning vs. Transcription
7
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
8
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
9
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
‣ Post Production vs. Real-Time
10
How Are Captions Used?
11
Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
12
Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
ADA ‣ Title II (public entities) + Title III (commercial
entities) ‣ Netflix lawsuit implications
13
Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
ADA ‣ Title II (public entities) + Title III (commercial
entities) ‣ Netflix lawsuit implications
CVAA ‣ Applies to content that airs on TV + Internet
14
Value Propositions?
‣ Accessibility for deaf and hard of hearing
‣ For ESL viewers
‣ Flexibility to view in noise-sensitive environments
‣ Search
‣ Reusability
‣ Navigation, better UX
‣ SEO/discoverability
‣ Used as source for translation
15
Captioning Process
16
1. Upload 2. Download 3. Publish
Step 1 – Upload Video/Audio
17
Step 2 – Download Captions
18
Step 3 – Publish Captions
19
Platform Integrations
20
Video Player / Platform Integrations
Overview of 3Play Media Services
21
Captioning Transcription Automated Transcript Alignment
Translation Interactive Search Tools
Integrations / API
Captions Plugin
22
‣ Works with most video players
‣ Searchable ‣ SEO boost
‣ Customizable ‣ Supports multiple
languages
Interactive Transcript
23
EXAMPLES
24
Captions with Lecture Capture
25
Searchable Interactive Transcript
26
Searchable by Speaker ID
27
MIT 150 – Infinite History
28
Infobase Learning (20,000+ videos)
29
MIT OpenCourseWare
30
Survey: 177 Students Using MIT OCW
31
97% of students said interactive transcripts enhanced their learning experience
Significantly enhances (57%)Enhances (40%)Detracts (1.7%)Greatly detracts (3.4%)
