Advertising funds

Globally, advertising accounts for

EACH EURO INVESTED BY BRANDS IN ADVERTISING

ADVERTISING

FUELS GDP5.8

MILLIONJOBS IN EU

2.6% OF ALL EUEMPLOYMENT

ADVERTISING creates jobS

Internet services

TELEVISIONREVENUES

Advertising provides high-quality jobs

...so that these can be enjoyed for free or at a reduced rate

VALUE ADVERTISINGOF

PERSONALMAIL

SEARCH ANDSOCIAL MEDIAWEBSITES

SOCIAL MEDIA PLATFORMS ARE ACCESSED BYALL SEGMENTS OFTHE POPULATION

valueofadvertising.org #AdsMatter

AS DEFINEDBY OECDSUPPORTS

COMPETITION BYdrivesinnovation BYINCENTIVISINGBUSINESSES TOOUTPERFORMCOMPETITORS

CREATINGDIFFERENTIATEDPRODUCTS ANDSERVICES

INCREASING CHOICE

CAN GENERATE UP TO7 EUROS

OF GDP IN THE EU ECONOMY

JOBS DIRECTLY INVOLVED IN THE PRODUCTIONOF ADVERTISING

JOBS ENABLED IN THE MEDIA AND ONLINE SERVICES due to advertising (e.g. journalists or content producers)

JOBS CREATED IN THE WIDER ECONOMY due to the economic activity driven by advertising

MEDIA & ADVERTISING SECTOR 34 000

WHOLE EU ECONOMY

22 000

INFORMINGCONSUMERS

RADIOREVENUES

40%

OF EU CITIZENS REGULARLY USEE-MAIL SERVICES

Advertising

media internet services

75% 75%

Funded by:

A research by:

AVERAGEGROSS

INCOMEIN THE EU