2019 transit agency survey infographic · advertising options just have someone on staff to sell...

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48 % 52 % STAFF turnover REAL-TIME DIGITAL SIGNS Do you share your routes and schedules on GTFS: 54.8 % GTFS-RT: 1.2 % GTFS & GTFS-RT: 21.7 % None: 45.2 % GTFS? FIRST MILE LAST MILE HOW WOULD YOU SOLVE: PROCUREMENT DISAPPOINTMENTS MILLENNIALS 53.7 % do not None 76+ 51-75% 26-50% 11-25% 1-10% BIGGEST Transit Agency Survey ‘19 Microtransit or ride sharing Reliability 18.6 % Deployment timeline 16.1 % Price/Customer support (tie) 13.7 % 58 % 42 % Deviated fixed route RICH-MEDIA INFOTAINMENT ADVERTISING OPTIONS JUST Have someone on staff to sell advertising. 0 10 20 30 40 50 Interest No interest Unsure 45 % 41 % 13 % 46 % on vehicles or at stations Where would you place your infotainment system? Vehicle Station Both 31 % 24 % POWERED SIGNS 7.1 % 54.8 % 38.1 % Extreme interest Moderate interest No interest 38 % OF AGENCIES PLAN TO BUY WITHIN NEXT 2 YEARS 39 % SAY THEIR STOPS LACK RESOURCES FOR INSTALL 40 % Print ads on vehicles Print ads at stations Video ads on vehicles Video ads at stations Audio ads on vehicles Audio ads at stations None 41.8 % 23.9 % 6.8 % 7.2 % 5.6 % 2.4 % 12.4 % Annual turnover Most common reasons Low pay/benefits 32.1 % Unknown 16 % Hired away 12.2 % 35.9 % 34 % 18.9 % 4.4 % 1.9 % 5 % TECHNOLOGY PERFORMANCE Value Performance Long term performance. How much does long term (5+ years) performance factor into your decision? 70.2 % A lot. It must deliver long-term performance with minimal issues. 25.8 % Some. We’ll deal with the occasional hiccup as long as it works most of the time. 4.5 % Very little. It it doesn’t work, we’ll just replace it. Value or performance. Which is more important when making a decision about transit tech? Do you actively market your transit service to their demographic?

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Page 1: 2019 Transit Agency Survey Infographic · ADVERTISING OPTIONS JUST Have someone on staff to sell advertising. 0 10 20 30 40 50 Interest No interest Unsure 45% ... Value or performance

48%52%

© 2019 ETA Transit Systems, Inc.

STAFFturnover

REAL-TIMEDIGITALSIGNS

TRANSITADVERTISING(OFFERINGS)

Do you share your routes and schedules on

GTFS: 54.8%

GTFS-RT: 1.2%

GTFS & GTFS-RT: 21.7%

None: 45.2%

GTFS?FIRST MILE

LAST MILE

HOW WOULDYOU SOLVE:

PROCUREMENTDISAPPOINTMENTS

MILLENNIALS

53.7%do not

None

76+

51-75%

26-50%

11-25%

1-10%

BIGGEST

Transit AgencySurvey ‘19

Microtransitor ride sharing

Reliability 18.6%

Deployment timeline 16.1%

Price/Customer support (tie) 13.7%

58% 42%

Deviatedfixed route

RICH-MEDIAINFOTAINMENT

ADVERTISINGOPTIONS

JUST

Have someone on staff to sell advertising.

0

10

20

30

40

50

Inte

rest

No in

tere

st

Unsu

re

45%

41% 13% 46%

on vehicles or at stations

Where would you placeyour infotainment system?

Vehicle Station Both

31%

24%

POWERED SIGNS

7.1% 54.8% 38.1%Extremeinterest

Moderateinterest

Nointerest

38% OF AGENCIESPLAN TO BUY WITHIN NEXT2 YEARS

39% SAY THEIR STOPS LACK RESOURCES FOR INSTALL

40%

Print ads on vehicles

Print ads at stations

Video ads on vehicles

Video ads at stations

Audio ads on vehicles

Audio ads at stations

None

41.8%

23.9%

6.8%

7.2%

5.6%

2.4%

12.4%

Annual turnover

Most common reasonsLow pay/benefits32.1%

Unknown16%

Hired away12.2%

35.9%

34%

18.9%

4.4%

1.9% 5% TECHNOLOGYPERFORMANCE

Value

Performance

Long term performance.How much does long term (5+ years) performance factor into your decision?

70.2% A lot.It must deliver long-term performance with minimal issues.

25.8% Some.We’ll deal with the occasional hiccup as long as it works most of the time.

4.5% Very little.It it doesn’t work, we’ll just replace it.

Value or performance.Which is more important when making

a decision about transit tech?

Do you actively market your transit service to their demographic?