You might be spending 2x more on data purchases andlosing 15% of sales productivity because of bad data

Do you have these challenges?

• Dataisenteredbymanypeople,inmultipleformats,withinconsistentrules

• Youpurchasenewleadsorappenddataonrecordsyoualreadyhave

• LackofrunningaddressmaintenanceserviceslikeCASSandNCOA

• Lostopportunitiesandmissedsalesbecauseofbaddata

Youdon’thavetolivewiththesechallengesanymore!Toavoidthem,youcanstandardize,cleanse,updateandmaintainyourdatawithValgen’sDataQualityServiceSuiteforB2BandB2Crecords.

Benefits of Data QualityImprove productivity Stopyoursalespeoplefromspendingtimeon manualentryandlaborioustime-wastingpractices

Reduce costs Avoidpayingmultipletimesforleaddata,improve deliverabilityofdirectmail,emailandphone

Increase customer value Getaclearpictureforanalysisandsegmentation, anduncoveropportunitieshiddenbybaddata

Valgen’s Data Quality Service Suite

Cleanse Dedupe

Integrate Monitor

(800)472-8112|valgen.com

Data Cleansing Saves $30,000 in aSingle Campaign

ProblemAValgencustomerwasmailinganexpensivecatalogtoadatabasewithobsoleteaddresses.What we didPerformedCASS,NCOAanddeduplication,resultinginover6,000addressescorrectedandmadedeliverable,andeliminatingduplicatemailingstothesamesite.

ResultIncreaseddeliverabilityofthecatalogby15%,reducedpostagecostsofmorethan$30,000andimprovedcampaignROIbyover10%.

Valgen’s approach to a super clean database:

1. Identifydupes2. Keepbestrecords3. Cleanseformats4. Standardizerecords5. IntegratewithCRM6. Monitordataquality

DataQualityServices

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