Download - V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing
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A QUICK INTRODUCTION
Scott Salkin CEO & Founder IDS Technology Marketing
A business-to-business (B2B) marketing and lead generation firm who's mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
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GUESS THE YEAR!
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5 Years Later…
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Sold for $1 billion 30M Users ($33/user)
$0 Revenue
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Here’s an ugly slide with way too many bullets… • Mobile internet usage will overtake desktops
internet usage in 2014 (Microsoft TAG)
• +50% of all local Google searches are performed on mobile devices…27% of all clicks (Microsoft TAG)
• 70% of mobile searches result in action w/in one hour (Microsoft TAG)
• Users will wait an average of 5 seconds for your page to load on their mobile device (Gomez Research)
• 91% of mobile internet access is for social media or search (Microsoft TAG)
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It’s only just begun.
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The next challenge is avoiding this.
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Blogging Speaking
Posting Tweeting
Mobile
Advocating Partnering
Closing
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QUESTIONS?
Scott Salkin CEO & Founder IDS Technology Marketing
@scottsalkin LinkedIn.com/in/scottsalkin
480.685.5472
www.idstm.com