How to Use Social Media to Beat
the Job Search BluesMary Iannotti
Digital Marketing Deva
Looking for a job can be a drag ...
It can be downright depressing for some of us
I'm going to show you how to usesocial media to take the blues away
from your job search.
Here are some important secrets
Employers use social networks to screen
job candidates
Let's explore how you can use social
media to get hired
Brand Yourself on Social MediaTo stand out from other candidates,
use social media to create your personal brand.
Begin by branding your professional profile on LinkedIn.
Include your unique value proposition in your
LinkedIn Background
Communicate what makes you different from your
competition
Focus on your areas of expertise
Incorporate search terms that will help you get discovered in a search
query.
Use a professional headshot photo.
Complete your profile by adding your experience,
recommendations of your work and samples of
your work.
Look for Jobs on LinkedIn
Apply for them right from the platform
LinkedIn Premium Offers Additional Perks
-Featured Applicant-Competitive Analysis
-InMail-Job Seeker Group
-Salary Search Filter
Set up your brand on other social
platforms
Choose platforms where prospective employers
hang out
To find the right platforms, look for social icons on prospective employers' websites
Create a consistent social profile
Use the same background information from
LinkedIn- Same profile photo- Same unique value
proposition
Want to separate business from
personal on Facebook?
Create a professional
Facebook page for your professional
life
Be active on yoursocial networks
Share articles and information about your industry and areas of expertise
Don't broadcast stuff
Add insightful commentary on your social posts.
Initiate conversations
about content you share
Write social media posts that build your
credibility in your professional niche
Content should offer resources,
solve problems or educate others
Discuss topics that build your credibility
Initiate conversations in Online communities,
forums and on other people’s posts
Write articles for websites or blogs in
your industry
Content needs to be of value to people
Content can be written, images, graphics or video
Be passionate and positive in your
conversations and content
Be Yourself
Create Relationships in your social
networks
Follow potential employers of
interest
Find Twitter handles on LinkedIn![inline]
Introduce yourself to prospective employers
Have conversations with them and share their
content
Join professional communities which
prospective employers are members of
Join Twitter Chats prospective employers
participate in
Help out prospective employers and add value to their conversations
Candidates have been canned because
of their social activity
Here are some things to avoid in social
networks
Do you know what your online
reputation looks like?
Find out
Do a Google search on your name and
variations
Search on previous positions you've
held
Review Your Social Networks
Reppler is a free social network monitoring
tool
Assesses Your social Profiles and Activity
On these networks
- Facebook - Twitter- LinkedIn - Picasa
- Flickr - YouTube
Alerts you to inappropriate content and privacy and security risks
![inline]
Polish Up Social Impurities
Remove negative or derogatory contentDelete questionable
photos
If someone posted negative content about you, ask the person to remove it
If there’s resistance, threaten to take action.
If you can’t get it removed, post a response· What you did to make something
right.· Your opinion if the original content
was false.
Resources
LinkedIn Job Search Checklisthttp://responsys.hs.llnwd.net/i5/responsysimages/content/linkedin/LIJobSearchTipsChecklist4-3-13.pdf
Reppler Social Media Scanreppler.com
Twitter Guide Book – How To, Tips and Instructions by Mashable
mashable.com/guidebook/twitter/
The Beginner's Guide to Facebookmashable.com/2012/05/16/facebook-
for-beginners/
2013 Beginner's Guide to Facebook youtube.com/watch?v=ewlC5p851KE
Connect with me to learn more about digital marketing and website design
· digitalmarketingdeva.com/blog· google.com/+MaryIannotti
· @maryi· linkedin.com/in/maryiannotti