![Page 1: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/1.jpg)
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Getting Mobile FriendlyTo Survive The Next Mobilegeddon
Marcus ToberMobile
![Page 2: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/2.jpg)
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Made with love in Berlin
180 passionate people
Innovator in SEO Software & moresince 2005
San MateoNew York
LondonParis
![Page 3: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/3.jpg)
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Our secret sauce is our software
![Page 4: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/4.jpg)
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![Page 5: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/5.jpg)
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Game over…
![Page 6: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/6.jpg)
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DISRUPTION OF TECHNOLOGY
MobileDesktop
LaptopTablet
WORK ENTERTAINMENT ALWAYS
![Page 7: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/7.jpg)
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![Page 8: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/8.jpg)
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Let‘s go back in time!
![Page 9: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/9.jpg)
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![Page 10: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/10.jpg)
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71%
68%
29%
32%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
After
Before
mobile-friendly
not mobile-friendly
*Basis: Searchmetrics Research Cloud SERPs 1-3
Share of Mobile-Friendly URLs
Mobilegeddon,April 21st, 2015
![Page 11: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/11.jpg)
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Share of not Mobile-Friendly URLs
27%
26%
36%
30%
29%
37%
0% 5% 10% 15% 20% 25% 30% 35% 40%
SERP 3
SERP 2
SERP 1
Before
After
![Page 12: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/12.jpg)
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Share of Mobile-Friendly URLs
64%
66%
68%
70%
72%
74%
76%
78%
80%
82%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
POST Mobilegeddon PRE Mobilegeddon
RANKING FACTORS
2015
𝜌𝑃𝑂𝑆𝑇 = 0.00
𝜌𝑃𝑅𝐸 = 0.01
MOBILE
![Page 13: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/13.jpg)
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Average Position Change of URLs
-0,21+0,20
not mobile-friendly mobile-friendly
![Page 14: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/14.jpg)
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“#Mobilegeddon Loser“
![Page 15: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/15.jpg)
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DomainMobile/Desktop Ratio
04/26/2015mobile
friendly
Mobile/Desktop Ratio
September 2015mobile
friendly
boxofficemojo.com - 64% NO
Mobilegeddon Loser US – developments
![Page 16: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/16.jpg)
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-64%
Mobile
Update
-67%
User Experience
![Page 17: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/17.jpg)
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DomainMobile/Desktop Ratio
04/26/2015mobile
friendly
Mobile/Desktop Ratio
September 2015mobile
friendly
boxofficemojo.com - 64% NO - 67% NO LOSER
dict.cc - 44% NO
Mobilegeddon Loser US – developments
![Page 18: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/18.jpg)
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-44%-67%
![Page 19: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/19.jpg)
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DomainMobile/Desktop Ratio
04/26/2015mobile
friendly
Mobile/Desktop Ratio
September 2015mobile
friendly
boxofficemojo.com - 64% NO - 67% NO LOSER
dict.cc - 44% NO - 64% NO LOSER
reddit.com - 36% NO
Mobilegeddon Loser US – developments
![Page 20: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/20.jpg)
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April 2015
?
![Page 21: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/21.jpg)
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SAME URL ≠
Mobile
Desktop
Rankings
…1……2……3……4…
…5……6……7……8……9…
…10…
![Page 22: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/22.jpg)
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September 2015: still not mobile-friendly
But:
![Page 23: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/23.jpg)
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MOBILE SEPARATE URL =
MobileDesktop
Rankings
…1……2……3……4…
…5……6……7……8……9…
…10…
![Page 24: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/24.jpg)
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-36%
Mobile
Update
![Page 25: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/25.jpg)
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Mobile
Update
MOBILE SEPARATE URL
![Page 26: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/26.jpg)
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DomainMobile/Desktop Ratio
04/26/2015mobile
friendly
Mobile/Desktop Ratio
September 2015mobile
friendly
boxofficemojo.com - 64% NO - 67% NO LOSER
dict.cc - 44% NO - 64% NO LOSER
reddit.com - 36% NO - <1% NO m.reddit.com
last.fm - 31% NO
Mobilegeddon Loser US – developments
![Page 27: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/27.jpg)
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-31%
![Page 28: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/28.jpg)
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April 2015
Not mobile-friendly
September 2015
mobile-friendly
last.fm
![Page 29: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/29.jpg)
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
DomainMobile/Desktop Ratio
04/26/2015mobile
friendly
Mobile/Desktop Ratio
September 2015mobile
friendly
boxofficemojo.com - 64% NO - 67% NO LOSER
dict.cc - 44% NO - 64% NO LOSER
reddit.com - 36% NO - <1% NO m.reddit.com
last.fm - 31% NO - 1% YES RECOVERED
songlyrics.com - 47% NO
Mobilegeddon Loser US – developments
![Page 30: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/30.jpg)
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-47%
![Page 31: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/31.jpg)
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DomainMobile/Desktop Ratio
04/26/2015mobile
friendly
Mobile/Desktop Ratio
September 2015mobile
friendly
boxofficemojo.com - 64% NO - 67% NO LOSER
dict.cc - 44% NO - 64% NO LOSER
reddit.com - 36% NO - <1% NO m.reddit.com
last.fm - 31% NO - 1% YES RECOVERED
songlyrics.com - 47% NO + 4% YES RECOVERED
Mobilegeddon Loser US – developments
![Page 32: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/32.jpg)
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April 2015
![Page 33: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/33.jpg)
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April 2015
![Page 34: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/34.jpg)
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September 2015
+10%
- 8%
- 2%
![Page 35: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/35.jpg)
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![Page 36: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/36.jpg)
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Mobile vs. DesktopRANKING FACTORS
2015MOBILE
Mobile Desktop≠
![Page 37: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/37.jpg)
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Presence of Unordered Lists
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
85%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile Desktop
𝜌_𝐷𝑒𝑠𝑘𝑡𝑜𝑝=0.07
RANKING FACTORS
2015
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = 0.08
MOBILE
![Page 38: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/38.jpg)
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Number of Interactive Elements
0
50
100
150
200
250
300
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile Desktop
RANKING FACTORS
2015Menus, Buttons, etc.
𝜌𝐷𝑒𝑠𝑘𝑡𝑜𝑝 = 0.10
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = 0.08
MOBILE
![Page 39: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/39.jpg)
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Number of Backlinks
0
2000
4000
6000
8000
10000
12000
14000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile Desktop
RANKING FACTORS
2015
𝜌𝐷𝑒𝑠𝑘𝑡𝑜𝑝 = 0.28
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = 0.11
MOBILE
ØDesktop = 2.500
ØMobile = 1.500
![Page 40: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/40.jpg)
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LINKS?
Where we‘re going, we don‘t need LINKS.
![Page 41: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/41.jpg)
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https
0%
5%
10%
15%
20%
25%
30%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile Desktop
RANKING FACTORS
2015
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = −0.03
MOBILE
𝜌𝐷𝑒𝑠𝑘𝑡𝑜𝑝 = 0.05
![Page 42: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/42.jpg)
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
Number of Internal Links
0
20
40
60
80
100
120
140
160
180
200
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile Desktop
RANKING FACTORS
2015
𝜌𝐷𝑒𝑠𝑘𝑡𝑜𝑝 = 0.09
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = 0.03
MOBILE
ØDesktop = 132
ØMobile = 86
![Page 43: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/43.jpg)
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Filesize
0
5000
10000
15000
20000
25000
30000
35000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile Desktop Mobile 2014
RANKING FACTORS
2015
𝜌𝐷𝑒𝑠𝑘𝑡𝑜𝑝 = 0.15
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = 0.09
MOBILE
ØDesktop = ~22,000
ØMobile = ~16,700
![Page 44: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/44.jpg)
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Sitespeed
0,95
1,00
1,05
1,10
1,15
1,20
1,25
1,30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile Desktop
RANKING FACTORS
2015
𝜌𝐷𝑒𝑠𝑘𝑡𝑜𝑝 = 0.04
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = 0.08
MOBILE
![Page 45: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/45.jpg)
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Keyword in Title
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile PRE-Mobilegeddon Desktop
RANKING FACTORS
2015
𝜌𝐷𝑒𝑠𝑘𝑡𝑜𝑝 = 0.00
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = −0.04
MOBILE
ØDesktop = 76%
ØMobile = 62%
![Page 46: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/46.jpg)
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Word Count
0
200
400
600
800
1.000
1.200
1.400
1.600
1.800
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile 2015 PRE-Mobilegeddon Desktop 2015 Mobile 2014
RANKING FACTORS
2015
𝜌𝐷𝑒𝑠𝑘𝑡𝑜𝑝 = 0.07
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = 0.02
MOBILE
ØDesktop = 1.140
ØMobile = 812
![Page 47: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/47.jpg)
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# Keywords in Body
0
2
4
6
8
10
12
14
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile PRE-Mobilegeddon Desktop
RANKING FACTORS
2015
𝜌𝐷𝑒𝑠𝑘𝑡𝑜𝑝 = 0.07
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = 0.02
MOBILE
ØDesktop = 8
ØMobile = 5
![Page 48: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/48.jpg)
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![Page 49: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/49.jpg)
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Proof Terms
40%
45%
50%
55%
60%
65%
70%
75%
80%
85%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile Desktop
RANKING FACTORS
2015
𝜌𝐷𝑒𝑠𝑘𝑡𝑜𝑝 = 0.03
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = 0.01
MOBILE
ØDesktop = 78%
ØMobile = 75%
![Page 50: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/50.jpg)
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Relevant Terms
0%
10%
20%
30%
40%
50%
60%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Mobile Desktop
RANKING FACTORS
2015
𝜌𝐷𝑒𝑠𝑘𝑡𝑜𝑝 = 0.15
𝜌𝑀𝑜𝑏𝑖𝑙𝑒 = 0.09
MOBILE
ØDesktop = 49%
ØMobile = 46%
![Page 51: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/51.jpg)
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Semantic Content OptimizationIt is all about the consumer intent and not keywords anymore
Basis: Searchmetrics Suite – Feature: „Content Optimization“
![Page 52: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/52.jpg)
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Keyword Device Distribution
![Page 53: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/53.jpg)
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Example for Keyword Device Distribution
![Page 54: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/54.jpg)
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Redirect
0%
5%
10%
15%
20%
25%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
POST Mobilegeddon PRE Mobilegeddon
RANKING FACTORS
2015
𝜌𝑃𝑂𝑆𝑇 = −0.04
𝜌𝑃𝑅𝐸 = −0.07
MOBILE
![Page 55: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/55.jpg)
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Ø Font Size Entire Page
12,00
12,50
13,00
13,50
14,00
14,50
15,00
15,50
16,00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
POST Mobilegeddon PRE Mobilegeddon Desktop
RANKING FACTORS
2015
𝜌𝑃𝑂𝑆𝑇 = 0.03
𝜌𝑃𝑅𝐸 = 0.02
MOBILE
![Page 56: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/56.jpg)
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Why MOBILEGEDDON?
LOADING…
Lorem Ipsum is simply dummy textof the printing and typesettingindustry. Lorem Ipsum has beenthe industry's standard dummy textever since the 1500s, when anunknown printer took a galley oftype and scrambled it to make atype specimen book. It hassurvived not only five centuries, butalso the leap into electronictypesetting, remaining essentiallyunchanged. It was popularised inthe 1960s with the release ofLetraset sheets containing LoremIpsum passages, and more recentlywith desktop publishing softwarelike Aldus PageMaker includingversions of Lorem Ipsum. LoremIpsum is simply dummy text of theprinting and typesetting industry.Lorem Ipsum has been theindustry's standard dummy textever since the 1500s, when anunknown printer took a galley oftype and scrambled it to make atype specimen book. It hassurvived not only five centuries, butalso the leap into electronictypesetting, remaining essentiallyunchanged. It was popularised inthe 1960s with the release ofLetraset sheets
Faulty redirects Slow websites Interstitials Not responsive Too many links
![Page 57: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/57.jpg)
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
In a nutshellRANKING FACTORS
2015MOBILE
≠Fewer words
mobile-friendly?
Fewer links
Loads faster
Bigger fonts
![Page 58: [US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus Tober](https://reader031.vdocuments.us/reader031/viewer/2022030300/58815b001a28ab80508b48d9/html5/thumbnails/58.jpg)
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