marcus kern - mobile interactive group - fbdga
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1 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
Working with MIG • Our robust technology has been used by major broadcasters and media clients for over 7 years
• Voting, Polling and Real-time Interactivity through second screen solutions
• Facilitate 10,000+ interactions per second as standard across our platforms
• Incremental revenue generating services integrated with TV productions
• Platform and services have been audited by Deloitte and other compliance bodies
• High capacity throughput for interactions, voting and transactions on a global scale
• Partner of choice for BBC, ITV, Channel 5, SKY, MTV, Endemol, Fremantle and more:
2 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
Track Record • RTL, NL, The Voice of Holland, Facebook Voting
• BSKYB, UK, Got To Dance Series II, iPhone Voting & Polling
• Channel 5, UK, Big Brother, Facebook Voting
• Telecinco, Spain, Acorralados (Cornered), Facebook Voting
• BBC, UK, Strictly Come Dancing, Mobile internet Voting
• Seven (Fremantle), Australia, The X Factor, iPhone Voting
• BSKYB, UK, Got To Dance Series III, iPhone Voting
• ITV, UK, Dancing on Ice, Mobile Internet Voting
3 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
The Voice of Holland The Challenge • Facebook Voting – 1st FB voting app in NL
• Aggregation to traditional formats (IVR, SMS)
• Pricing – FB credits vs. Votes
• Compliance – Atomic transactions
• Peaks – TV audiences
4 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
Extending the Conversation
5 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
UX • Simple Vote Screen
• Standard permissions
• No additional sign-on required
• Real-time vote wallet
• Buy votes with FB credits in bundles
6 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
Scope What we did do • Create an independent high performance
interaction PLATFORM • Built the FB app • Use FB credits • Co-branding (Vodafone) What we didn’t do • Social dialogue moderation • Data harvesting for targeted CRM
7 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
MIG mVoy Engage What mVoy Engage does • Registration, data storage • Vote purchase
– FB credits – iTunes – PSMS
• Voting – Candidate details, properties – Vote windows – Counting & aggregation
• Client Accounting • Refunds, Customer Care, Reporting,… 10000 votes/s
8 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
MIG Technologies
• Erlang • RIAK & leveldb • Redis • Ubuntu
9 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
Review What worked well • Platform performance • Speed of user experience • Integration with FB/RTL • High repeat vote per user What could be better • Promotion on air • Cross-chat • Richer content
10 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
Future mVoy Engage V2.0 release on 2 April • Turbo voting • Dedicated Reporting and Admin GUI for clients • FB credits in € and £ App-side • OpenGraph actions - ‘vote’, Timeline aggregations • Canned content • Video streaming / Pay to view
11 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
Marcus Kern +44 7932 661 527 [email protected]
http://www.facebook.com/kernelx
Lars Breukers +31 631 649 935 [email protected]
http://www.facebook.com/breukers
If you’d like to work with or for MIG please contact the MIG Team:
Questions?
Thank You