Download - Uniqlo email audit
![Page 1: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/1.jpg)
UniqloPromotional email flow
Created by MailCharts.com
![Page 2: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/2.jpg)
Let’s check MailCharts for their emails.
![Page 3: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/3.jpg)
Let’s check MailCharts for their emails.
![Page 4: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/4.jpg)
Let’s check MailCharts for their emails.
Alright, let’s pick this one.
![Page 5: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/5.jpg)
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Let’s look at the whole email before diving in…
![Page 7: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/7.jpg)
Let’s look at the whole email before diving in…
![Page 8: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/8.jpg)
Let’s look at the whole email before diving in…
![Page 9: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/9.jpg)
Let’s look at the whole email before diving in…
![Page 10: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/10.jpg)
Let’s look at the whole email before diving in…
Great, we’ve reached the end of the email.
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Let’s look at the whole email before diving in…
Great, we’ve reached the end of the email.
Back to the top…
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Email subject: “Bundle up for less!
Our outerwear sale is unbeatable.”
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Email subject: “Bundle up for less!
Our outerwear sale is unbeatable.”
As we saw, the whole email is about outerwear.
![Page 15: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/15.jpg)
Email subject: “Bundle up for less!
Our outerwear sale is unbeatable.”
As we saw, the whole email is about outerwear.
Great subject-to-content match!
![Page 16: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/16.jpg)
A few other things to love…
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A few other things to love…Easy navigation
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A few other things to love…Easy navigation
Bright, inviting, colors
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A few other things to love…Easy navigation
Bright, inviting, colors
Easy to spot offers
![Page 20: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/20.jpg)
Let’s start clicking around
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Let’s start clicking around
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Oh no! A broken link :(
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Oh no! A broken link :(
In case you’re wondering, this was the link: http://www.uniqlo.com/us/women/featured/give-color.html
![Page 25: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/25.jpg)
Oh no! A broken link :(
In case you’re wondering, this was the link: http://www.uniqlo.com/us/women/featured/give-color.html
Let’s go back to the email…
![Page 26: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/26.jpg)
Let’s start clicking around
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Let’s start clicking around
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Nice! We know we’re in the right place.
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Prominent display of one outwear item aligns nicely
with the email.
Nice! We know we’re in the right place.
![Page 31: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/31.jpg)
Prominent display of one outwear item aligns nicely
with the email.
Nice! We know we’re in the right place.
I wish this image was clickable…
![Page 32: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/32.jpg)
Let’s scroll a bit…
Prominent display of one outwear item aligns nicely
with the email.
Nice! We know we’re in the right place.
I wish this image was clickable…
![Page 33: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/33.jpg)
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Easy to use navigation helps you explore additional items.
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Let’s go back to our email…
Easy to use navigation helps you explore additional items.
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Let’s start clicking around
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Let’s start clicking around
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Extremely relevant landing page.
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Extremely relevant landing page.
Easy to spot sales price.
![Page 41: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/41.jpg)
Extremely relevant landing page.
Easy to spot sales price.
Nitpick: I wish this was the same image as the one used in the email.
![Page 42: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/42.jpg)
Extremely relevant landing page.
Easy to spot sales price.
Nitpick: I wish this was the same image as the one used in the email.
Let’s go back to our email…
![Page 43: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/43.jpg)
Let’s start clicking around
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Let’s start clicking around
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Same as before: very relevant landing page.
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Let’s go back to our email…
Same as before: very relevant landing page.
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Scrolling…
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Scrolling…
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Scrolling…
Let’s see what’s here
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Oh snap! Yet another targeted landing page :)
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Even the banner matches!
Oh snap! Yet another targeted landing page :)
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Even the banner matches!
Oh snap! Yet another targeted landing page :)
And if you scroll…
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And if you scroll…
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And if you scroll…
We see the same navigation as earlier.
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And if you scroll…
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And if you scroll…
Followed by a list of outwear products.
Loving this!
![Page 60: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/60.jpg)
And if you scroll…
Followed by a list of outwear products.
Loving this!
Back to our email…
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Let’s see what’s here
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Let’s see what’s hereLet’s see what’s here
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Hmm, is this the same landing page? Let’s scroll…
![Page 65: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/65.jpg)
Hmm, is this the same landing page? Let’s scroll…
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Hmm, is this the same landing page? Let’s scroll…
Aha, it’s tailored to men :)
![Page 67: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/67.jpg)
Hmm, is this the same landing page? Let’s scroll…
Aha, it’s tailored to men :)
Back to the inbox…
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This whole thing image clickable
![Page 70: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/70.jpg)
This whole thing image clickable
But they were able to take us to both the female
and male page… how?
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This is not one image…
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This is not one image…
These are TWO IMAGES!!!!
![Page 74: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/74.jpg)
Here’s the other one
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Here’s the other one
Very clever :)
![Page 76: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/76.jpg)
Here’s the other one
Very clever :)
To wrap it up, let’s look at their sales page
in more depth.
![Page 77: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/77.jpg)
Here’s the other one
Very clever :)
To wrap it up, let’s look at their sales page
in more depth.
Let’s click here…
![Page 78: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/78.jpg)
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There’s a ton to love on this page.
![Page 80: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/80.jpg)
There’s a ton to love on this page.
Free shipping is a must!
![Page 81: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/81.jpg)
There’s a ton to love on this page.
Free shipping is a must! Clear discounted price
![Page 82: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/82.jpg)
There’s a ton to love on this page.
Free shipping is a must! Clear discounted price
Impossible to miss primary CTA.
![Page 83: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/83.jpg)
There’s a ton to love on this page.
Free shipping is a must! Clear discounted price
Impossible to miss primary CTA.
What is this?
![Page 84: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/84.jpg)
![Page 85: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/85.jpg)
Brilliant. Every clothing e-commerce
shop should have this!
![Page 86: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/86.jpg)
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Let’s buy it!
![Page 88: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/88.jpg)
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A nice animation shows this was added
to your “bag”.
![Page 90: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/90.jpg)
A nice animation shows this was added
to your “bag”.
I like the ring of “bag” v.s. “cart”. It mimics their store experience.
(Uniqlo stores don’t have carts.)
![Page 91: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/91.jpg)
A nice animation shows this was added
to your “bag”.
Let’s continue…
I like the ring of “bag” v.s. “cart”. It mimics their store experience.
(Uniqlo stores don’t have carts.)
![Page 92: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/92.jpg)
![Page 93: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/93.jpg)
Un-missable button
![Page 94: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/94.jpg)
Un-missable button
Discount price prominently shown
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Un-missable button
Discount price prominently shown
Hmm, I should buy something more to get free shipping…
![Page 96: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/96.jpg)
Un-missable button
Discount price prominently shown
Boom…!
Hmm, I should buy something more to get free shipping…
![Page 97: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/97.jpg)
Un-missable button
Discount price prominently shown
Boom…!
Let’s scroll…
Hmm, I should buy something more to get free shipping…
![Page 98: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/98.jpg)
![Page 99: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/99.jpg)
Nice, casual language :)
![Page 100: Uniqlo email audit](https://reader031.vdocuments.us/reader031/viewer/2022021815/5a6e503b7f8b9afc578b671d/html5/thumbnails/100.jpg)
Nice, casual language :)
Overall, this was a great experience.
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It’s clear that Uniqlo drives a good amount of online and offline sales
through their emails.
They use emails both as a sales channel and an awareness one.
The one key feedback would be for them to QA every link. The nav
remains broken a few months later.