Team 10-ACITY

Natalie HatourIbrahim Olaitan IbrahimPancho Daskalov

Fanny DominguesAshirbad Ghosh

Qiao Zhang

UNIQLO’s VisionBecome the #1 apparel brand in the U.S.and…the #1 apparel shop in the world by 2020

What does UNIQLO sell?

Customer Segments

Value Proposition

Industry Competition

Promotional Strategies

UNILQO’s Challenges

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• Weak brand awareness in the U.S.• Unclear “unique”-ness• Narrow view of competition

Our Recommendations

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• Improve its advertising message• Capitalize on its comparative advantage• Watch out for tech apparel entrants