UNDERCOVER USER

EXPERIENCECennydd Bowles

@cennyddcennydd.co.ukclearleft.com

The UX disease

Go undercover

Ground up, not top down

Change through small victories

Delivery, not deliverables

Good today is better than great next year

Work with people, not against them

Action, not words

The undercover manifesto

Hit the ground running

Made for humans

Forgiving

Accessible

Self-evident

Predictable

Efficient

Trustworthy

Expert review

Visits per unique visitor

Entry pages

Bounce rate

Referrers

Keywords

Navigation paths

Registration / purchase conversions

On-site search

Analytics

Business research first

Understand the culture

Quick and dirty research

Data-driven personas

Design backwards

Sketch together

Go lo-fi

Test informally silverbackapp.com

Make critique work

Learn to debate

Build on success

Buy the book

17 Septemberundercoverux.com

@cennydd cennydd.co.uk clearleft.com