Download - Uber Deck MGMT 180
Everyone’s Private Driver
Company Overview
• Transportation Networking Mobile App - connects users with drivers for hire.
• Operates in major cities in over 22 countries.
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• Founded as UberCab by Garrett Camp and Travis Kalanick in 2009. • Initially offered only luxury vehicles, but has since launched UberX to target
lower-market. • Raised a $361M round in August. • Current valuation over $3.7B post - investors include Goldman Sachs and Jeff
Bezos. "
Company History and Progress
Macro Market
• Taxi ridership fell 10-30% • Growth rates at 1.4% a year • Top 4 taxi companies account for 3% of
market • 15% fewer calls • Mobile apps more prominent
Micro Market
• Cities that Uber has moved into have the highest number of smartphone users
• Potential market without smartphones =
$9.2 billion • UberX, Uber Black, Uber SUV, Uber Taxi
• Targeting 18-25 & 25-35+ age range. • Social Media • Campus Reps • Yelp • Twitter
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Management Team
Garret Camp Co-Founder
Travis Kalanick Co-Founder
CEO
Ryan Graves VP Operations
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Business Model
• uberX, Taxi,Black, SUV, LUX • first to market advantages • pricing model and surge pricing • continuous improvements • possible “on-demand” service
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