Download - Twitter for Training slides
Twitter for Training
Jennifer Tomarchio, CPLP
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National Advisor for Chapters Sunshine Area@JenTomarchio
Poll: Are you a Linkedin user?
Poll: Are you on Facebook?
Poll: Do you use Twitter?
Tweet #ASTDSFL• During this collaborative session, please
feel free to Tweet your– Ideas / Tips / Discoveries / Ah Ha! Moments
• Everyone benefits!• Hashtags: #ASTDSFL #ASTD
#ASTDChapters• Mentions: @ASTDSFL @JenTomarchio
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Today’s Purpose
This hands-on mini-workshop is designed to provide useful tips for leveraging Twitter to enhance your learning programs and expand your own learning and networking opportunities.
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So What? / Why Tweet?• Get tips and ideas • Share ideas / opinions / ideas• Use and follow backchannels for richer
content, collaboration, and additional resources
• Attend live Tweet chats on topics of interest
• It’s a learning tool! 8
Getting Started• Set up your account –
recognizable name• Brand yourself
– 1 line “bio”– Website address– Actual location– Use a picture…Don’t be an Egg
Head!• Find people to follow
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Hashtags• One or more words prefaced by #• Used to share tweets beyond your own
followers / Anyone can see all tweets with that hashtag
• Use a designated hashtag to facilitate discussion among a specific group of participants
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Direct Messaging• Send a private, direct message by entering
“d username” instead of “@username.”
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Tweet Chats• Online meetings to discuss a specific topic• Discussions are guided by a moderator
who posts questions to be answered by attendees
• To find a chat: http://bit.ly/ChatSched• Check out: #CPLPTtalk; #lrnchat;
#elearnchat; #astdchapters• Use www.tweetchat.com 12
PowerPoint Twitter VotingInstructions: @votebytweet 1 astdvote
© SAP 2009 / Page 13
http://www.sapweb20.com/blog/powerpoint-twitter-tools/instructions/
1. Business only
2. Personal only
3. Both
4. Don’t use it at all
I use Social Media for…
Grow a Great Following1. Look for people you already know2. Display Tweets on your web page3. Offer something to followers / WIIFM4. Join a “conversation”5. Integrate your social networks6. Add Social Media links in email signature
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For More Info
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7 Twitter Strategies for Growing
a Great Followinghttp://t.co/awf0hDEa
5 Tips to Build a Powerful Network:http://t.co/B8vvg609
Tools / Apps• Tweetdeck (
http://www.tweetchat.com)• Hootsuite (
http://www.hootsuite.com)• Tweetchat (
http://www.tweetchat.com)• SAP (
http://www.sapweb20.com/blog/powerpoint-twitter-tools/)
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ASTDSFL
The Backchannel• Poll Participants• Ask Questions• Check for understanding• Distribute information• Watch for Q & A• Resource:
The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever by Cliff Atkinson http://tinyurl.com/d4pubwz
Benefits of the Backchannel• Get real-time feedback from your audience• Highlight key points from your session• Audience learns from each other as well as
from you • Gives individuals who typically do not feel
comfortable sharing aloud a way to get involved
• More engaging!19
Twitter for Training• Pre-session
– Establish a hashtag– Send info about your session or gather info
about your audience– Plan your key points into tweetable sentences– Prepare tweets to engage the backchannel– Ask experienced Tweeters to monitor the
backchannel20
Marketing Planner• Blog 1 – 2x month• Twitter posts – increase frequency as event
approaches• Linkedin – start discussions related to topic / follow
up afterward• Facebook
– Post events / invites– Post Youtube videos to promote – Follow up with event photos – Media releases 21
Twitter Session Prep Worksheet• Get a moderator
– Speaker & moderator Twitter usernames• Links to blogs and websites• Hashtags to follow• Set up tweets to post during session
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During the Session• Let the audience know that you plan to
use the backchannel in your session• Provide hashtag and username(s) • Encourage them to tweet as a way to
share their ideas/insights with the group• Questions can be tweeted as they arise
– Moderator can verbalize these are answer if they are SME
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Post Session• Answer any unanswered questions in the
Twitter stream• Post a summary of key points /additional
resources, link to a blog or website• Archive the tweets:
http://www.tweetdoc.org/ • Continue conversations with those
on Twitter24
Tweet Your Answer
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What is your #1 take away?
Check the Backchannel