A point of view on Tuning in to the right frequency for success in agri-business ventures A perspective from the border Raghavendra Prasad CEO, Wifin Technologies Pte Ltd NIABI 2012, New Delhi
The challenges
Even the great Michael Porter would go mad!
Supply side logistics Customer-side logistics Process challenges Competitive challenges – global Substitution threats
Over-controlled and over-regulated
Minimal technology interventions/ innovations in the total value chain Infrastructural support – less said the better
Possible solutions and opportunities
Business model innovation with total win-win (Makhana)
End-to-end value chain (ITC/ Pepsi/SV)
Focus on controllables
Staying away from the herd/ bandwagon
Hi-Speed Technology/ Process Innovations
Customer – Product Focus
Clearly defined performance metrics
Possible solutions and opportunities
Re-inventing traditional practices with a modern touch
Realizing it’s not for the faint-hearted
It’s a medium to long term venture It invariably requires twice the budgeted investment and working capital
The “next great miss-not” opportunity is a myth
Funding options are aplenty today
There are good support mechanisms evolving – leverage
Finally, it’s all about passion – bordering on obsession
Thanks [email protected]
