Download - Trends in Sales and Marketing at Tradeshows
Transcript
Consumer Shows
Get Found
Capture Consumers Follow Up
Communicate Clearly
Get Found
What To Know
Be Out FrontDon’t Over / Under DressDon’t Say “Hi”60/40 Rule
Engage Prospects With Fun
17 Inch
20 Inch
‘Easy To Grab Handles’
Identify Main Offer:•“Low Risk”•“Easy to Grab”
Capture Consumers
Benefits Of Ownership
Consumer Objections
Vendor Selection
iSurvey
Communicate Clearly
Your MessageClearDirect
Communicate ClearlyPlatitudes
A Phrase That Is Over-stated And
Lacks Power To Evoke Emotion or
Interest.
Follow Up
Create A Plan:• Specific Offer• Set Dates• Action Items
Actually Follow The Plan