Download - Tourism development pilot jan 2016v5
Wilson County
Tourism Development
Pilot Wilson County: Mt Juliet, Lebanon & Watertown
Mayor Philip Craighead
Destination Wilson County thru TOURISM
Tourism Development Pilot Mayor Craighead January 2016
Planning our future
Tourism Development Pilot Mayor Craighead January 2016
Youth & Adult Sports Competitions
& Tournaments
Tourism |New Visitors – coming & going!
New Businesses &
full & part-time jobs
Multi-Sports
ComplexRevenue Restaurants
Hotels
Growth & Enhanced Quality of Life
Parks & Recreation
Investment in our Future Growth
through a Strategic Partnership!
Designate 600 Acres in Wilson County for tourism development
Build Multi-sport complex for EVENTS
Generate Large Youth & Adult Sports Competitions and Tournaments
Increases Tourism Revenue will come from Strategic Development
New Visitors
Lodge, Shop and Dine
New Hotels, New Retail and New Restaurants
1 County’s Support + 3 Cities Commitment = A partnership for Tourism Development!
A $15 Million Investment will secure our future growth!
Tourism Development Pilot Mayor Craighead January 2016
Lebanon’s Commitment to Growth
It Starts with - Legends Drive Extension
Tourism Development Pilot Mayor Craighead January 2016
Ready to Bid
$5 Million Investment
• New Bridge
• New Road
Plus $1.5 Million
Investment
• Water
• Sewer
• Gas
Lebanon’s Commitment to a Partnership
And Continues with… Beckwith Rd Development
Tourism Development Pilot Mayor Craighead January 2016
$10 Million in
Estimated Cost
Still in
engineering &
Planning Phase
Tourism Development Pilot
Wilson County
Joint Partnership
Tourism Drives Economic Growth:
EVENTS | Increase tourism revenue for counties and cities—increase tax base
NEW COMPANIES | New Jobs—full time & part time
PARKS & RETAIL | Quality of Place Benefits
INCREASE CONTINUED GROWTH Community Image Improvements—attracting tourism and new businesses
INVESTMENT IN FUTURE | Securing future funds for creation of developments, projects or events
PARTNERSHIP | Support development of new tourism
• Wilson County
• Mt Juliet
• Lebanon
• Watertown
Tourism Development Pilot Mayor Craighead January 2016
Revenue Generated
Tourism Development Pilot Mayor Craighead January 2016
Tourism = Economic Driver!
Tourism Development Pilot Mayor Craighead January 2016
… we can increase quality of place -
and be able to enjoy the amenities that go along with it!
Together
Tourism Development Pilot
How do we build the program?
Structure County Wide Program to create Tourism Development District
(TDD)
Each city and county will have the ability to allocate up to 150 acres
in their TDD
Total of 600 designated acres within Wilson County of the 373,120 acres
that comprise Wilson County (.161 percent)
Each TDD can be a combination of up to 5 locations with a minimum
of 10 acres per location
The TDD will capture
New property tax dollars generated in that specific zone
Tourism Development Pilot Mayor Craighead January 2016
Tourism Development Pilot
A single hotel can make an impact!
1 Hotel per City
Newly built hotel located within the TDD
County commits Hotel/Motel Tax revenue to the program
City commits Hotel/Motel Tax revenue to the program
Hotel designation is permanent
Change in designation of hotel if designated hotel closes for business
or unable to operate due to a natural disaster
A one time hotel designation change can happen during the life of the
program
Tourism Development Pilot Mayor Craighead January 2016
Estimation Based On:
• 70 Total Rooms
• 70% Occupancy Rate
• $105 Rate Per Night
Estimated Tax
Revenue:
• Lebanon =
$37,558
• Mt. Juliet =
$75,117
• Wilson County =
$93,896
Acreage
Tourism Development Pilot Mayor Craighead January 2016
City | County Acreage
Wilson County 372,287
City of
Lebanon
24,597
City of Mt
Juliet
16,056
City of
Watertown
910
City of LebanonTourism Development Proposed Districts
Tourism Projections
Tourism Development Pilot Mayor Craighead January 2016
Acreage County
Property
Tax
City
Property
Tax
Estimated
Sales Tax
Revenue
Projected
County’s
Sales Tax
Revenue
149.99 $1,227,996 $290,196 $4,069,387 $2,034,693
Our
Proposed Investment of $15 Million
Fixed Rate $5 Million
Tourism Development Pilot Mayor Craighead January 2016
•$586,000
•Annual debt service 10 years
•$510,000
•Annual debt service12 years
•$433,000
•Annual debt service 15 years
Funding Possibilities with
our Partnership …
Supported Projects
Major Attractions and Events
Attract national events
Outdoor Amphitheatre
Live shows
Adventure Tourism
Utilize our natural resources
Sports Complex for Tournaments
Baseball Field
Softball Field
Soccer Field
Football Field
Tennis Court
Walking Trail/Green Space with complex
Indoor Sports Complex
Basketball
Cheerleading
Gymnastics
Soccer
Volley Ball
DanceTourism Development Pilot Mayor Craighead January 2016
Tourism Development Pilot Mayor Craighead January 2016
Tourism Development Pilot Mayor Craighead January 2016
Tourism Development Pilot Mayor Craighead January 2016
Tourism Development Pilot Mayor Craighead January 2016