Top Ten Fundraising Tips
May 9, 2012 Darian Rodriguez Heyman
Nonprofits101.org
A Note on Tin Cup Fundraising
Tip 1: Stage a Thank-a-Thon
Tip 2: Never Submit a Cold Grant
Tip 2: Never Submit a Cold Grant
• Warm it Up: – Secure an Invitation – The Pasta Test
• Programs & Positioning – Deadline & Dollar Amount – Jedi Mind Trick
Tip 3: Make Specific, Direct Asks
Tip 4: Map Donations to Impact
Tip 5: Make Your Donation Button Shine
Tip 5: Make Your Donation Button Shine
Tip 6: Create and Tap Your Social Network
Tip 6: Create and Tap Your Social Network
• Ask Questions • Time of Day • 50/50 Rule
Tip 7: Corporate Partnerships • “Checkbook Philanthropy is Dead”
– (Newsweek 2000)
Tip 7: Corporate Partnerships
Tip 7: Corporate Partnerships
Tip 7: Corporate Partnerships
Tip 8: Apply for a Google Grant
Tip 9: Use the 2:1 Ratio for Fundraising Events
Tip 10: Understand the Social Capital Market
• Stay on Target • Impact Investing is Different • 20-50% vs. 3-5% Raising $$$ • The Good New Boys Network
• SEA, SoCap, SVN, Investors Circle
We’re All in This Together
[email protected] Twitter: @dheyman