social media for non- profits darian heyman -rodriguez dave boyce
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Social Media for Non- Profits Darian Heyman -Rodriguez Dave Boyce. Darian Rodriguez Heyman. Dave Boyce. Social Media Campaigns. Planning Selecting Tools Selling to Management Measurement. Definition of Engagement. - PowerPoint PPT PresentationTRANSCRIPT
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Social Media for Non-Profits
Darian Heyman-RodriguezDave Boyce
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Darian Rodriguez Heyman Dave Boyce
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Social Media Campaigns
1.Planning
2.Selecting Tools
3.Selling to Management
4.Measurement
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Definition of Engagement
A reciprocal contract between two entities whereby each gives and receives over time
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Calendar = Commitment
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Social Media Campaigns
1.Planning
2.Selecting Tools
3.Selling to Management
4.Measurement
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Must-have Social Media1. Facebook2. Twitter3. LinkedIn4. Social Giving Platform
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Nice-to-have Social Tools
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Social Media Campaigns
1.Planning
2.Selecting Tools
3.Selling to Management
4.Measurement
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Social Media Campaigns
1.Planning
2.Selecting Tools
3.Selling to Management
4.Measurement
![Page 20: Social Media for Non- Profits Darian Heyman -Rodriguez Dave Boyce](https://reader036.vdocuments.us/reader036/viewer/2022062520/56815d80550346895dcb8d48/html5/thumbnails/20.jpg)
How to Measure a Campaign
The Main Metrics to Follow
Supporters Donors
Dollars Effort
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How to Set-up and Run Tests
Define Test Audience
Define Test Messages
Run Small Test via Email, Facebook, Twitter, LinkedIn
Analyze Results(O.R./CTR/Traffic/Shares/Donations/)
Optimize. Test Again. Scale. Repeat.
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Thank You!